StackAdapt has unveiled its innovative email marketing and Data Hub solutions, positioning itself as the first programmatic platform to integrate owned and paid media within one system. This advancement allows marketers to utilize first-party data effectively, enhancing customer journeys and message consistency from impressions to inboxes. By eliminating silos, the platform facilitates cohesive campaign execution across multiple channels, including email, video, and audio, while leveraging AI for real-time optimization. This launch signifies StackAdapt's role in helping brands navigate a privacy-focused marketing landscape.
"StackAdapt's new email marketing and Data Hub solutions empower marketers to unify their efforts, linking ad tech and martech for seamless execution and efficiency."
"With a focus on first-party data, StackAdapt provides personalized and privacy-first strategies that enhance customer engagement and optimize marketing campaigns across channels."
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