"Albertsons' retail media division, Albertsons Media Collective, began piloting an in-store digital display network last summer. The program spanned 80 stores in partnership with digital signage software provider Stratacache. The major grocer - which operates under the Albertsons, Safeway, Vons and Jewel-Osco banners, among many others - said this month that it has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026."
"This shows confidence by one of the nation's largest grocery chains in the opportunity of in-store digital media. In a news release, Albertsons said it has attracted more than 50 advertising partners since launching the in-store display network last June. Importantly, it also shows Albertsons' trust in its own ability to measure how campaigns drive sales lift - a key factor in how CPGs and other brands choose to make new retail media investments."
"Advertisers can run campaigns on the screens that also span across connected TV ads, off-site display ads and social video campaigns. Roche said its in-house measurement framework announced earlier this month was the main reason why Albertsons decided to expand its screen network, and that the company wanted to make sure it had a scalable measurement framework that can reach broad scale."
Albertsons piloted an in-store digital display network across 80 stores last summer in partnership with Stratacache and plans to roll the network out to 800 of its 2,200-plus stores in 2026. The rollout will prioritize top-performing stores to rapidly build scale for advertisers. The retailer has attracted more than 50 advertising partners and enables campaigns that span in-store screens, connected TV, off-site display and social video. An in-house measurement framework demonstrated incremental sales lift from screen campaigns and provided scalable measurement capability, which drove the decision to expand the digital screen network.
Read at Digiday
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