Omnicom Media Group looks for more clarity on the role of AI in the auction process
Omnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline
A dispute between The Trade Desk and Yahoo may result in The Trade Desk cutting advertisers' access to Yahoo's video content.
IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback
Retail media digital advertising metrics recommendations published by IAB Europe open for industry feedback and aim to establish consistent standards for media buyers.
Primary media metrics, attribution metrics, and additional retail media insights are key components of the recommendations.
Advertisers In This Year's Super Bowl Fumble On Sustainability - For Now | AdExchanger
Super Bowl advertising is expensive and puts pressure on advertisers to stand out.
There is a lack of industrywide standards for sustainability in advertising.
Google Delays Third Party Cookie Deprecation: Ad Industry Reaction
Google has delayed the third-party cookie deprecation to early 2025 due to Privacy Sandbox concerns.
Omnicom Media Group looks for more clarity on the role of AI in the auction process
Omnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline
A dispute between The Trade Desk and Yahoo may result in The Trade Desk cutting advertisers' access to Yahoo's video content.
IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback
Retail media digital advertising metrics recommendations published by IAB Europe open for industry feedback and aim to establish consistent standards for media buyers.
Primary media metrics, attribution metrics, and additional retail media insights are key components of the recommendations.
Advertisers In This Year's Super Bowl Fumble On Sustainability - For Now | AdExchanger
Super Bowl advertising is expensive and puts pressure on advertisers to stand out.
There is a lack of industrywide standards for sustainability in advertising.
Google Delays Third Party Cookie Deprecation: Ad Industry Reaction
Google has delayed the third-party cookie deprecation to early 2025 due to Privacy Sandbox concerns.
A Hitchhiker's Guide to Cybersecurity Compliace | HackerNoon
Cybersecurity compliance is essential and complex, with varying requirements across industries.
The cyber industry needs to accept it can't eliminate risk | Computer Weekly
Cybersecurity companies face unrealistic perfectionism, leading to significant risks when they encounter simple mistakes like that experienced by CrowdStrike.
A Hitchhiker's Guide to Cybersecurity Compliace | HackerNoon
Cybersecurity compliance is essential and complex, with varying requirements across industries.
The cyber industry needs to accept it can't eliminate risk | Computer Weekly
Cybersecurity companies face unrealistic perfectionism, leading to significant risks when they encounter simple mistakes like that experienced by CrowdStrike.
"It is a privilege to be able to say no to projects and clients"
Agencies balance paying projects with pro-bono work for societal good, facing criticism but maintaining a balance to earn a living and engage in meaningful work.
A Pragmatic Approach To Banishing MFA From The Supply Chain | AdExchanger
The threat of made-for-advertising publishers (MFA) undermines the open web's integrity, necessitating action to prioritize legitimate publishers.
Broadcom execs say VMware price, subscription complaints are unwarranted
Broadcom's acquisition of VMware led to the elimination of perpetual licenses, causing complaints of rising costs among users.
Broadcom executives defend the subscription model, arguing that it can lead to cost savings for customers using multiple VMware components.
How Beyonce Changed the Music Industry
Beyonce defies easy definition with her diverse musical projects.
Beyonce's career has influenced industry standards and rewritten the playbook for artists.
How Attention-Guaranteed Media Buys Will Impact the Industry
The attention economy is divided on guaranteeing attention to advertisers
Potential impact of attention guarantees on the advertising market
10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024 | Entrepreneur
A holistic approach to PR budgeting includes content, SEO, social media, and influencer marketing.
PR budgets should align with business goals and consider industry norms and benchmarks for optimal planning.
NIST Establishes AI Safety Consortium
The National Institute of Standards and Technology has established the AI Safety Institute to develop guidelines and standards for AI measurement and policy.
The U.S. AI Safety Institute is a consortium of AI creators and users, academics, government and industry researchers, and civil society organizations.
Microsoft CEO Satya Nadella talks AI at Davos | CNN Business
Microsoft CEO Satya Nadella is hopeful about the future of AI, but believes that countries should embrace industry standards.
Nadella highlights the need for global safety guardrails and considering the unintended consequences of new technologies.
Australia’s 2021 #OnlineSafetyAct mandates the development of industry standards for certain content. FPF & @UNSWAllensHub held a recent convening of experts to discuss the opportunities & challenges. Read key themes from the meeting: https://t.co/bXbxNN7Pgx
FPF Publishes New Report: A Conversation on Privacy, Safety, and Security in Australia: Themes and Takeaways - Future of Privacy Forum
The Future of Privacy Forum (FPF) and UNSW Allens Hub for Technology, Law and Innovation hosted a meeting in Australia to discuss the forthcoming industry standards for regulating online content.
The Online Safety Act mandates the development of industry codes or standards to provide community safeguards for certain online content, and the eSafety Commissioner has rejected proposed codes for relevant electronic services and designated internet services.
Personalised workwear: Crafting your brand identity in fabric
Personalised workwear serves as a powerful branding tool, enhancing professionalism, employee morale, and brand recognition.
Incorporating a company's logo and brand colours strategically maximizes visibility and creates a cohesive appearance.
Employee comfort and compliance with industry standards are crucial factors to consider in the design and implementation of personalised workwear.
An Overview of Continuous Security Testing Processes for DevSecOps - DevOps.com
DevSecOps integrates security into all phases of software development, enhancing security, productivity, and quality.
Balancing tech and authenticity: Adopter Media limits AI in host-read ads
Podcast ad agency Adopter Media limits AI voicing to maintain authenticity in host-read ads.