"It's starting to feel like every corner of the industry wants to be the one to write the rulebook on AI and help publishers get paid for it - and the space is getting almost as dense as the buzzwords themselves. From trade groups racing to set AI standards to vendors rolling out content marketplaces - and everyone else piling in with provenance tech and licensing schemes - the space is filling up fast."
"Even the standards space is starting to look more crowded. The IAB Tech Lab continues to try and build momentum with publishers, having had a well-attended workshop in Dmexco Cologne in September, with the next NYC workshop set for this morning Oct. 2. And on Sept 8. the Really Simple Licensing group launched an open content-licensing standard intended to let web publishers define machine-readable licensing and compensation terms for how AI systems use their content, using the exis"
Publishers are receiving frequent pitches from AI start-ups, ad tech vendors, and big tech to participate in content marketplaces that monetize LLMs' appetite for quality content. Multiple marketplace models exist, developed by ex-LLM engineers, marketplace veterans, and large technology firms. Trade groups and standards bodies are accelerating efforts to define machine-readable licensing, provenance, and compensation frameworks. Events and workshops, such as Dmexco Cologne and planned NYC sessions, are convening industry stakeholders. The proliferation of vendors and licensing initiatives reflects strong commercial interest and competitive positioning to control how AI systems use publisher content and capture resulting revenue.
Read at Digiday
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