#publisher-monetization

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fromAdExchanger
3 days ago

The IAB Tech Lab Isn't Pulling Any Punches In The Fight Against AI Scraping | AdExchanger

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs' favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training. IAB Tech Lab CEO Anthony Katsur previewed the new initiative at AdMonsters' Sell Side Summit in Nashville, Tenn., on Monday.
Artificial intelligence
Marketing tech
fromAdExchanger
4 days ago

Extending An Invitation; LG Ads Gears Up For Its IPO | AdExchanger

Publishers face collapsing revenue from AI-driven search and are shifting from fixed data licensing to usage-based and rev-share models, while LLMs retain leverage.
fromFortune
1 month ago

Google launches Offerwall, a money lifeline for publishers as AI eats into their advertising revenue

Google's Offerwall empowers publishers to monetize content through diverse options, not just traditional ads.
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