To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model | AdExchangerSovrn's SaaS model for SSPs offers a flat CPM pricing structure to reduce ad tech fees for smaller publishers.
Zeta Global to acquire LiveIntent | MarTechZeta Global acquires LiveIntent for $250 million, enhancing its marketing capabilities and entering publisher monetization.
Illuma's AI-Powered Contextual Tools Now Available Through Amazon Publisher Services' Connections Marketplace - ExchangeWire.comIlluma's tools enhance contextual performance, allowing publishers to monetize inventory effectively and improve user experiences.Integration with Amazon Publisher Services simplifies access to powerful AI-driven marketing tools.
How Reward-Fueled Registrations Bring Addressable Traffic To Mid-Size Publishers | AdExchangerBonbon rewards users for signing up with sponsored promotions and discounts.The startup provides a cross-site, single-sign-on service for publishers to gather first-party data and retarget users through email and social media.
ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data CapabilitiesThe partnership between ArcSpan and BeOp provides publishers with enhanced audience insights and monetization capabilities through a unified data management platform.