"This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates. Google said its search algorithms, spam detection, spam policies did not fundamentally change with AI Search. Google spoke about its top crawling challenges in 2025. Google posts more details on its file limits for Googlebot crawling."
"Bing announced the global roll out of what it calls multi-turn search. ChatGPT readies its ads with ad code in the results. Google is showing a lot of ads in the local pack now. Mike Ryan did a report on invalid clicks across the Google Ad Network. Google Ads is replacing its contact support form with an AI agent. Google Ads has a new multi-party approval process for enhanced security."
Google released the February 2026 Discover core update while search rankings remain super-heated and volatile with several unconfirmed fluctuations. Google reported no fundamental changes to search algorithms, spam detection, or spam policies following AI Search developments. Google outlined top crawling challenges for 2025 and published more details on Googlebot file limits. Bing globally rolled out multi-turn search. ChatGPT and OpenAI prepared ads with ad code appearing in results. Google increased ad density in the local pack. Google Ads introduced an AI support agent, a multi-party approval security process, and expanded reporting. Microsoft announced a Publisher Content Marketplace and tested magazine-style answer cards. Google posted its biggest quarter yet.
Read at Search Engine Roundtable
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