Artificial intelligence
fromDigiday
6 days agoPeople Inc.'s Jon Roberts on the AI licensing boom - and the revenue lag
AI content licensing marketplaces are growing, but revenue generation remains uncertain for publishers.
They train on it and self-evaluate against it. Yet those AI-driven interfaces increasingly answer questions without sending users to the content source. Google's AI Overviews makes this obvious to many businesses in the form of dwindling search traffic. Many publishers are alarmed, having built their businesses on audience reach, page views, and advertising impressions. When AI systems summarize articles instead of referring readers, the economic model fractures.