#short-form-video

#short-form-video

The way we see it, the real race for AI video hasn't begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models, CEO Gaurav Misra told TechCrunch.

Today's marketing isn't about long pitches or polished voiceovers - it's about speed, scroll-stopping visuals, and bite-sized stories. Five-second ads are taking over Reels, Shorts, and Stories, not because they're short, but because they're sharp. These are the blink-and-you-missed-it promos that hook you before the 'Skip' button appears. If you're a creator, seller, or brand strategist trying to cram value into a single breath, here's your cheat code: AI.

A startup called Skylight is taking a different approach to short-form video. Instead of restricting users to an algorithmic main feed, as is common on social apps, Skylight is building a community around human curators who post and repost videos to build out their own custom feeds others can subscribe to. The option, which launched on Monday in the version 2.0 release of the app, could appeal to users who feel a growing sense of unease about traditional social media platforms and their algorithmic manipulations,

We want this to be a fresh feed that you can get lost in whenever you open the app. Vertical, scrollable video is how so many fans get their information today. I'm just thrilled to be at that moment where we can deliver that.

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.

"The true magic of podcasting often lies in the longtail: niche content and community building," she asserts.

Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.

The introduction of TED Shorts represents a significant update to the TED app, designed to engage casual users by surfacing TED's rich content through short, easily consumable clips.

Netflix's new mobile-only vertical feed allows users to scroll easily through clips, directly competing with TikTok and other platforms for viewer engagement.