#short-form-video

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E-Commerce
fromForbes
2 days ago

Why AI Content Is Becoming The New Engine Of Online Sales

AI tools are enabling online sellers to create and test short-form content faster, lowering barriers and accelerating e-commerce growth.
Media industry
fromNieman Lab
3 days ago

News publishers embrace vertical video with in-app "watch" tabs

Major news publishers have launched vertical-video tabs on their apps to retain social-video audiences and present short-form, platform-native news video.
#gen-z
fromCreative Review
5 days ago
Social media marketing

How Culted is rewriting the rules of cultural relevance

A social-first platform launched Rad Studio to provide luxury brands real-time, Gen Z-produced insights through authentic short-form video and cultural content.
fromSocial Media Today
7 months ago
Social media marketing

Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

Instagram is a vital platform for Gen Z, used for self-development and various interests.
Short-form video and AI recommendations enhance brand discovery for Gen Z consumers.
fromTechCrunch
4 days ago

Former MrBeast content strategist is building an AI tool for creator ideation and analytics | TechCrunch

Short videos are in high demand. Across large platforms like Instagram, Facebook, YouTube, and TikTok, users are watching billions of videos every day, with companies benefitting massively from this content explosion. For creators, this often means there is pressure to create more content than ever before to be relevant and make a living out of it, especially as more AI-generated slop is infiltrating these platforms.
Startup companies
#creator-economy
fromTechCrunch
1 month ago
Food & drink

DoorDash rolls out creator program for short-form videos, adds new features and dine-in rewards | TechCrunch

fromTechCrunch
1 month ago
Food & drink

DoorDash rolls out creator program for short-form videos, adds new features and dine-in rewards | TechCrunch

Artificial intelligence
fromForbes
4 days ago

How AI Video Search Is Changing Fashion and Beauty Marketing

AI-powered video search can index untagged short-form videos, revealing product appearances and cultural spread to transform fashion and beauty measurement and discovery.
#vine
#youtube
fromTechCrunch
2 months ago
Artificial intelligence

YouTube to use AI to help podcasters promote themselves with clips and Shorts | TechCrunch

fromTechCrunch
2 months ago
Artificial intelligence

YouTube to use AI to help podcasters promote themselves with clips and Shorts | TechCrunch

Film
fromwww.amny.com
6 days ago

Photos | Behind the scenes of Subway Oracle: A viral social media series production | amNewYork

Subway Oracle is a viral short-form series filmed in NYC subways, blending street pranks, fortune-telling antics, and spontaneous interactions with commuters.
fromTech Times
1 week ago

The 12 Biggest Social Media Trends Taking Over the Internet's Viral Culture

Social media continues to evolve at a rapid pace, making it essential for users, creators, and brands to stay updated on social media trends. Viral internet trends are not only shaping how content is shared but also transforming social media culture itself , influencing communication, commerce, and community building in unprecedented ways. Short videos on platforms such as TikTok, Instagram Reels, and YouTube Shorts remain at the forefront of social media trends 2026.
Social media marketing
Social media marketing
fromTech Times
1 week ago

Creative Ways People Will Be Using LinkedIn in 2026: 7 Tips and Content Ideas That Stand Out

LinkedIn is evolving into a platform for authentic personal branding, short-form and interactive content, and AI-assisted content strategies to boost visibility and engagement.
#micro-dramas
fromwww.cnbc.com
1 week ago
Tech industry

CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race

fromDigiday
3 weeks ago
Media industry

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

fromDeadline
2 months ago
Miscellaneous

Micro-Drama Revenues In China Set To Exceed Box Office In 2025, Will Reach $9.4B This Year - Report

fromwww.cnbc.com
1 week ago
Tech industry

CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race

fromDigiday
3 weeks ago
Media industry

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

fromDeadline
2 months ago
Miscellaneous

Micro-Drama Revenues In China Set To Exceed Box Office In 2025, Will Reach $9.4B This Year - Report

#influencer-marketing
fromPhys
1 week ago
Marketing

Why people trust influencers more than brands, and what that means for the future of marketing

fromPhys
1 week ago
Marketing

Why people trust influencers more than brands, and what that means for the future of marketing

fromBusiness Insider
2 weeks ago

The founder of the Jack Dorsey-backed app reviving Vine wants to fight against AI slop

"There's this bullshit that we're seeing from Meta and OpenAI and others where they decided that somehow we're better off with all AI-created social media content," Rabble said in an interview with Business Insider. "That's not where social media came from. Social media was social first. It's about humans and our connection, not just pretty videos."
Startup companies
fromFuturism
2 weeks ago

Jack Dorsey Releases Vine Reboot Where AI Content Is Banned

As TechCrunch reports, the rebooted platform, dubbed diVine, will include over 100,000 archived videos from the platform, likely only a small fraction of the platform's original database. Vine had over 200 million active monthly users in its heyday ten years ago, but was shut down in 2016. But the reboot has a hidden ace up its sleeve: AI-generated content is banned outright, and any suspected use of AI will be flagged and prevented from being posted - a panacea for an internet that's been overrun with lazy AI slop.
Digital life
fromVariety
2 weeks ago

The Vertical Revolution: How Microdramas Became a Multi-Billion Dollar Global Phenomenon

Hollywood tried and failed to crack the microdrama code first. In 2020, Jeffrey Katzenberg launched Quibi with $1.75 billion in funding, A-list talent including Steven Spielberg and Guillermo del Toro, and episodes under 10 minutes designed for mobile viewing. Six months later, it shut down, having burned through over $1 billion. The service reached fewer than 1 million subscribers against a target of 7 million, with its content library sold to Roku for under $100 million.
Media industry
Social media marketing
fromForbes
2 weeks ago

Social Media Strategy For 2026: Treat Your Content Like A TV Series

Treat social media content like a TV series: produce serialized, contextually relevant, short-form, brand-aligned content to compete for attention amid rapid trend replication.
Marketing
fromVogue
2 weeks ago

How to Market Watches in the Digital Era

Watch brands gain audience and ranking by shifting marketing to short-form video platforms (TikTok, Douyin), while craftsmanship and celebrity content remains effective.
Gadgets
fromKotaku
2 weeks ago

DJI Mic Mini Bundle Is Going for Peanuts, Likely to Sell Out at This All-Time Low Price Before Black Friday Hits - Kotaku

Investing in a good microphone dramatically improves short-form video quality because clear audio makes content feel professional and prevents viewers from scrolling past.
US news
fromThe Verge
2 weeks ago

CNN's app is adding a 'Shorts' feed for bite-size videos

CNN added a Shorts tab on the app homepage offering swipable short-form vertical videos, keeping a default Top News tab and free access to clips.
#tiktok
fromTech Times
3 weeks ago
Social media marketing

The Secret Behind Viral TikTok Trends: How the Algorithm Drives Short-Form Video Marketing

fromwww.cnbc.com
7 months ago
Social media marketing

Why TikTok's formula is difficult to copy

TikTok's dominance forces competitors to adapt, raising concerns over attention spans and monetization.
fromDigiday
7 months ago
Marketing tech

Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook

Music promoters are shifting focus from TikTok to Instagram and YouTube due to uncertainty about TikTok's future.
fromTech Times
3 weeks ago
Social media marketing

The Secret Behind Viral TikTok Trends: How the Algorithm Drives Short-Form Video Marketing

Marketing tech
fromDigiday
7 months ago

Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook

Music promoters are shifting focus from TikTok to Instagram and YouTube due to uncertainty about TikTok's future.
#ai-generated-video
Digital life
fromAndroid Police
3 weeks ago

YouTube is too good at its job - and that's the problem

YouTube's highly personalized recommendation system creates an engaging but potentially entrapping feedback loop that narrows attention and limits exposure to diverse content.
Social media marketing
fromSkift
3 weeks ago

Video: TikTok UK's Head of Travel on the Top Trends Shaping 2025 and Beyond

Travelers increasingly use short-form video and social discovery to inspire and rapidly convert bookings, enabling brands to drive measurable conversions via authentic creator-led content.
#clipping
fromwww.housingwire.com
4 weeks ago

Scroll, swipe, sold: Klipster app brings the TikTok effect to real estate

The founders said Klipster is intended to replace the multiple tools agents and buyers typically use during the home-search process and characterized it as bringing the TikTok effect to real estate. Consumers can buy everything from sneakers to sofas in seconds on TikTok Shop and Instagram, so why should real estate feel stuck in the past? Dine said. Klipster takes that shift to the next level, giving agents and buyers a seamless way to tour, chat and apply in real time.
Real estate
#instagram
Film
fromBusiness Insider
1 month ago

Micro dramas viewed on phones took over China. Now they're coming for the US.

Made-for-mobile microdramas rapidly grow into a lucrative short-form market, produced quickly on low budgets with AI, sensational plots, and diversity and violence concerns.
Artificial intelligence
fromFortune
1 month ago

Just like humans, AI can get 'brain rot' from low-quality text and the effects appear to linger, pre-print study says | Fortune

Continuous consumption of short, viral online content causes cognitive decline in humans and AI, degrading attention, reasoning, and social behavior.
Marketing
fromEMARKETER
1 month ago

Consumers pick quick videos as top creator format

Most global social media users (63%) prefer short creator videos, so marketers should prioritize short-form content when working with creators.
Marketing
fromYahoo Finance
1 month ago

'I wanted to be the world's best comedy marketer on LinkedIn'

Henry Hayes uses Shakespearean comedy videos on LinkedIn to boost Passionfruit's brand, generate leads, and engage global CMOs while leading B2B events.
Marketing
fromDigiday
1 month ago

Brands are betting on creators to make their next hit series

Brands are producing influencer-led episodic short-form series on TikTok and Instagram to embed themselves in culture rather than run traditional ads.
fromBusiness Matters
1 month ago

Why Variety Keeps Audiences Engaged in the Digital Era

Streaming services are like candy stores for your eyeballs. One minute you're deep into a superhero saga, and the next you're watching a true-crime doc about someone stealing zoo animals. Platforms like Netflix, Disney+, and YouTube keep audiences glued by mixing everything: action, romance, horror, and even weird cooking shows where people bake cakes shaped like trainers. It's that constant switch-up that makes it fun. Variety keeps people curious, and curiosity keeps people watching. Who can resist the 'Next Episode' button, anyway? It's practically hypnotic.
Digital life
Marketing tech
fromDigiday
1 month ago

The Sora-TikTok U.S. era of short-form video

TikTok's U.S. spin-off and emerging AI-generated short-video apps threaten algorithm effectiveness, advertiser reach, and raise significant brand safety and suitability concerns.
Food & drink
fromLindsey Gamble
1 month ago

DoorDash's New Creator Program Brings Short-Form Video to the Delivery App - Lindsey Gamble

DoorDash launched a Creator Program featuring short-form restaurant videos in 20+ cities, integrating social features, AI updates, and potential creator monetization.
Tech industry
fromThe Verge
1 month ago

Facebook is turning into TikTok

Meta upgraded Facebook Reels' recommendations to learn interests faster and surface newer, relevant reels, added friend-bubble features, and increased video engagement by over 20% year-over-year.
Artificial intelligence
fromTechCrunch
2 months ago

Meta launches 'Vibes,' a short-form video feed of AI slop | TechCrunch

Meta launched Vibes: a short-form, AI-generated video feed in the Meta AI app and on meta.ai enabling creation, remixing, and cross-posting to Instagram and Facebook.
fromWWD
2 months ago

Amazon, Formula 1, Target and Pinterest Are Among the Top 50 Brands of 2025

As the year has continued to be a guessing game of who will reign supreme amid an uncertain market, Generation Z research and strategy firm DCDX's latest report looks at the top 50 "magnetic brands" of 2025. The company defines such brands as those that have the "power to attract conversation, measured through organic user-generated content (UGC)." It looks at "brand magnetism" measurements by how much the brand is talked about and how often it is talked about online.
Marketing
#espn
Social media marketing
fromSocial Media Explorer
2 months ago

5 Creative Ideas for Showing Craft Supplies on Social Media - Social Media Explorer

Showcase craft supplies by highlighting process-driven transformations and finished projects through short-form videos, before-and-after reveals, tutorials, and user-generated content to inspire purchases.
#youtube-shorts
fromEMARKETER
2 months ago
Marketing

Teen boys prefer YouTube Shorts over TikTok for post-ad purchases

Majority of US teen boys (51%) report buying after YouTube Shorts ads, higher than teen girls (43%), indicating stronger conversion potential on YouTube Shorts.
fromFast Company
6 months ago
Growth hacking

How YouTube Shorts is taking on TikTok

YouTube Shorts was developed to provide a platform for short-form creators, especially in India, as TikTok faced bans in various markets.
Growth hacking
fromFast Company
6 months ago

How YouTube Shorts is taking on TikTok

YouTube Shorts was developed to provide a platform for short-form creators, especially in India, as TikTok faced bans in various markets.
Digital life
fromBored Panda
2 months ago

47 Influencers That Were Being So Ridiculous, People Had To Call Them Out

Short-form, low-editing platforms have lowered entry barriers, fueling influencer aspirations while most creators earn little, endure constant multi-role work, and face high failure risk.
Media industry
fromUNILAD Tech
2 months ago

YouTube reveals exactly how much money it's paid to creators in the last four years

YouTube paid over $100 billion to creators, artists, and media companies between 2021 and 2024.
fromForbes
2 months ago

Emmys 2025: From Prime Time To Clip Time

Last night's Emmys kicked off award season, but despite celebrating television excellence, the live viewership experience of shows like the Emmys is not what it used to be. People no longer sit through three hour long broadcasts when the best moments go viral in just a few seconds. This raises a bigger question: how do these institutions stay relevant in our changing media landscape? The lesson isn't just for Hollywood, it's for leaders, brands, and anyone trying to communicate in 2025.
Television
#social-media
fromTechCrunch
7 months ago
NYC startup

Meet Neptune, a TikTok alternative where creators can hide likes and follower counts | TechCrunch

fromTechCrunch
7 months ago
NYC startup

Meet Neptune, a TikTok alternative where creators can hide likes and follower counts | TechCrunch

fromVITA Daily
2 months ago

Micro-Stories: Telling A Whole Story In Under 5 Seconds With Sharp Cuts - VITA Daily

The short-form video world is clocking at lightning speed, where attention spans are dwindling, and content creators must win hearts within seconds. Short-form videos are rewarded by platforms for their straightforwardness, and that's where micro-stories fit the bill. Micro-stories are stories that are condensed into under five seconds, at times powered by cutting-edge edits that leave audiences laughing, gasping, or swiping back to rewatch. Pippit simplifies this art. With its user-friendly editing capabilities, producers can turn raw footage into stop-in-your-scroll micro-stories.
Marketing
Social media marketing
fromMashable India
2 months ago

Reels Leads Short-Form Engagement Charts In India, Meta Study Reveals

Meta's Reels dominates India's short-form video market, driving high daily engagement, cultural trends, and significant brand discovery and advertising impact.
Social media marketing
fromPitchfork
2 months ago

A Cursed Investigation of Italian Brainrot Music

A viral youth craze called Italian brainrot features surreal, violent anthropomorphic meme characters narrated by an Italian text-to-speech voice, dominating short-form platforms.
fromAdExchanger
2 months ago

Minute Media's Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network | AdExchanger

As part of the deal, Minute Media is acquiring VideoVerse's Magnifi software, which uses AI tech to cut longer video content and full-length games into bite-size clips. This capability will add a more personalized, contextually aligned pool of video inventory to Minute Media's STN Video platform, Rich Routman, president of Minute Media, told AdExchanger.
Media industry
#roblox-moments
fromTechCrunch
2 months ago
Video games

Roblox announces short-form video feed for gameplay clips, new AI tools for creators, and more | TechCrunch

fromTechCrunch
2 months ago
Video games

Roblox announces short-form video feed for gameplay clips, new AI tools for creators, and more | TechCrunch

Digital life
fromCreative Bloq
2 months ago

YouTube's Creative Trend Report is making me feel old

Creative Maximalism defines a dominant trend: fast, dense, internet-referential, globally-influenced short-form content driven by teens creating culture and style.
fromTechCrunch
2 months ago

Captions rebrands as Mirage, expands beyond creator tools to AI video research | TechCrunch

The way we see it, the real race for AI video hasn't begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models, CEO Gaurav Misra told TechCrunch.
Artificial intelligence
Marketing
fromInc
2 months ago

Does Cringe Content Work? Why Founders Are Embracing This Unconventional Strategy

Brands use chaotic, cringe-style in-store short-form content to drive awareness, leverage algorithms, and boost retail discovery, views, and sales.
Startup companies
fromSFGATE
3 months ago

California tech startup once worth $1 billion shuts down

Flip, a social shopping app valued at $1.05 billion, shut down despite 16.5 million users, $375 million in brand sales, and creator payouts.
fromGREY Journal
3 months ago

Snack-Sized Sales: Creating 5-Second AI Ads That Still Convert

Today's marketing isn't about long pitches or polished voiceovers - it's about speed, scroll-stopping visuals, and bite-sized stories. Five-second ads are taking over Reels, Shorts, and Stories, not because they're short, but because they're sharp. These are the blink-and-you-missed-it promos that hook you before the 'Skip' button appears. If you're a creator, seller, or brand strategist trying to cram value into a single breath, here's your cheat code: AI.
Marketing
fromTechCrunch
3 months ago

Skylight's TikTok alternative adds community curators to the mix | TechCrunch

A startup called Skylight is taking a different approach to short-form video. Instead of restricting users to an algorithmic main feed, as is common on social apps, Skylight is building a community around human curators who post and repost videos to build out their own custom feeds others can subscribe to. The option, which launched on Monday in the version 2.0 release of the app, could appeal to users who feel a growing sense of unease about traditional social media platforms and their algorithmic manipulations,
Startup companies
Marketing
fromMarketing Dive
3 months ago

Accenture Song acquires Superdigital as marketing shifts social-first

Accenture Song acquired Superdigital to strengthen social-first capabilities including short-form video, community building, and AI-enabled content for modern marketer needs.
Digital life
fromBusiness Insider
4 months ago

YouTube's cofounder said he's wary of his kids spending too much time on short videos

Steve Chen warns against the effects of short-form video platforms like TikTok on children's attention spans.
fromForbes
4 months ago

What's Next In Mobile Marketing: Trends, Challenges And My Advice

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.
Mobile UX
Podcast
fromRAIN News
5 months ago

RAIN Notes: June 9

Podcasting is evolving with a focus on niche content and video, vital for future growth.
Achieving a #1 hit doesn't guarantee regular radio airplay in the current music landscape.
Short-form video is important for radio executives to understand and leverage.
fromLondon Business News | Londonlovesbusiness.com
6 months ago

What is changing about revenue streams for small content businesses in 2025? - London Business News | Londonlovesbusiness.com

Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.
Social media marketing
fromLindsey Gamble
6 months ago

TED Launches TED Shorts: A TikTok-Inspired Video Feed in Its Mobile App - Lindsey Gamble

The introduction of TED Shorts represents a significant update to the TED app, designed to engage casual users by surfacing TED's rich content through short, easily consumable clips.
Social media marketing
Growth hacking
fromTechCrunch
6 months ago

TED's app launches a short-form video feature ahead of potential TikTok ban | TechCrunch

TED has launched a new short-form video feature called TED Shorts, enhancing user engagement and interaction within its app.
Music production
fromPitchfork
6 months ago

Into the Horrid Depths of Instagram Reels Music

Instagram Reels has transformed from a TikTok graveyard into a chaotic platform bursting with innovative, bizarre trends.
Marketing tech
fromDigiday
6 months ago

BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners

This year's Digiday Media Awards winners showcase innovative partnerships and the use of emerging technologies in storytelling and advertising.
Marketing tech
fromTechCrunch
6 months ago

Netflix is getting into short videos with a new vertical feed for mobile | TechCrunch

Netflix is testing a short-form video feature to compete with apps like TikTok, aiming to retain viewer engagement.
Marketing tech
fromForbes
7 months ago

5 Social Media Advertising Trends You Need To Know Now

Short-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.
Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.
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