#short-form-video

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#user-engagement

Short form is king. Just make sure your creative (and strategy) is up to scratch

Creative now drives its own reach in social media, transforming user engagement and content consumption dynamics.

Tubi hops on the short-form video bandwagon with its 'Scenes' feature | TechCrunch

Tubi has launched 'Scenes', a feature enabling users to discover short clips from popular content, enhancing user engagement.

In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musicians

Sia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.
LinkedIn focuses on curated video content for education and learning.

Short form is king. Just make sure your creative (and strategy) is up to scratch

Creative now drives its own reach in social media, transforming user engagement and content consumption dynamics.

Tubi hops on the short-form video bandwagon with its 'Scenes' feature | TechCrunch

Tubi has launched 'Scenes', a feature enabling users to discover short clips from popular content, enhancing user engagement.

In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musicians

Sia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.
LinkedIn focuses on curated video content for education and learning.
moreuser-engagement
#social-media

Why Short-Form Video Is the Future Of Lead Generation

Short-form video is essential for modern lead generation, offering better ROI and audience reach compared to traditional SEO strategies.

Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth: Report - Meta Platforms (NASDAQ:META)

Instagram may generate up to 50% of Meta's U.S. advertising revenue, with significant growth expected as video content thrives.

A TikTok ban could also end short-form video as we've come to know it

The potential ban on CapCut could have far-reaching consequences on the short form video ecosystem.

LinkedIn Experiments with Displaying 'Videos for You' at the Top of the Feed - Lindsey Gamble

LinkedIn prioritizes video by enhancing visibility and user experience in the 'Videos for You' section of user feeds.

Future Trends in SEO and Social Media: Backspace Marketing Insights - Social Media Explorer

The integration of AI in social media and SEO is crucial for businesses to enhance content visibility and engagement.

The tedium of TikTok: 'Doom-scrolling' through online videos makes bored phone users' boredom worse, study shows

Doom-scrolling through videos doesn't alleviate boredom and may worsen emotional states.

Why Short-Form Video Is the Future Of Lead Generation

Short-form video is essential for modern lead generation, offering better ROI and audience reach compared to traditional SEO strategies.

Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth: Report - Meta Platforms (NASDAQ:META)

Instagram may generate up to 50% of Meta's U.S. advertising revenue, with significant growth expected as video content thrives.

A TikTok ban could also end short-form video as we've come to know it

The potential ban on CapCut could have far-reaching consequences on the short form video ecosystem.

LinkedIn Experiments with Displaying 'Videos for You' at the Top of the Feed - Lindsey Gamble

LinkedIn prioritizes video by enhancing visibility and user experience in the 'Videos for You' section of user feeds.

Future Trends in SEO and Social Media: Backspace Marketing Insights - Social Media Explorer

The integration of AI in social media and SEO is crucial for businesses to enhance content visibility and engagement.

The tedium of TikTok: 'Doom-scrolling' through online videos makes bored phone users' boredom worse, study shows

Doom-scrolling through videos doesn't alleviate boredom and may worsen emotional states.
moresocial-media
#social-media-trends

Tech platforms make pitch for ad deals as TikTok is roiled by politics By Reuters

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars.

Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban

Snapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.

Is Apple Inc. (AAPL) the Best Internet Content Stock to Buy?

The global digital content market is rapidly expanding, driven by AI and social media trends.

Tech platforms make pitch for ad deals as TikTok is roiled by politics By Reuters

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars.

Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban

Snapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.

Is Apple Inc. (AAPL) the Best Internet Content Stock to Buy?

The global digital content market is rapidly expanding, driven by AI and social media trends.
moresocial-media-trends
#social-media-strategy

Council Post: The Rise Of Short-Form Videos-And How To Integrate Them Into Your UX/UI

Short-form videos are now vital marketing tools, with brands seeing substantial engagement and growth through their effective use in audience connection.

Instagram's 'best practices' tell creators how they should post

Instagram's new 'best practices' feature guides users on posting strategies to increase engagement, emphasizing short-form content to compete with TikTok.

Publishers not ready to change social media strategies as TikTok ban looms

Executives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms.

Council Post: The Rise Of Short-Form Videos-And How To Integrate Them Into Your UX/UI

Short-form videos are now vital marketing tools, with brands seeing substantial engagement and growth through their effective use in audience connection.

Instagram's 'best practices' tell creators how they should post

Instagram's new 'best practices' feature guides users on posting strategies to increase engagement, emphasizing short-form content to compete with TikTok.

Publishers not ready to change social media strategies as TikTok ban looms

Executives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms.
moresocial-media-strategy

Glassdoor Launches Worklife Pros, Taps Creators for Workforce Insights with Short-Form Video - Lindsey Gamble

Glassdoor's Worklife Pros adapts to modern content consumption by providing expert insights on workforce issues through innovative formats.
#tiktok

YouTube takes on TikTok with longer Shorts, templates, trends, and more | TechCrunch

YouTube Shorts now supports videos up to three minutes, introducing templates and an updated player to better compete with TikTok.

Wide-base Strategy for Short-form Videos

TikTok's algorithm surfaces new accounts, leading marketers to take a wide-base approach to short-form video promotion.
The wide-base strategy aims to get more views and earn more followers, prioritizing content views over follower count.

Creators pick their preferred short-form video platforms

TikTok, Instagram Reels, Snapchat, and YouTube Shorts are competing for audiences and creators in the short-form vertical video space.
Creators have different preferences for which platform they would choose, citing factors such as community, interface aesthetic, and personal touch.
Each platform has its unique features and appeal, but TikTok seems to have a strong community and inclusivity for creators.

LinkedIn Enters Short-Form Video Battle with New TikTok-Style Feed, Targets Professional Growth Content - Microsoft (NASDAQ:MSFT)

LinkedIn is experimenting with a TikTok-style video feed for professional content.
Various platforms are investing in short-form video content to attract users.

YouTube takes on TikTok with longer Shorts, templates, trends, and more | TechCrunch

YouTube Shorts now supports videos up to three minutes, introducing templates and an updated player to better compete with TikTok.

Wide-base Strategy for Short-form Videos

TikTok's algorithm surfaces new accounts, leading marketers to take a wide-base approach to short-form video promotion.
The wide-base strategy aims to get more views and earn more followers, prioritizing content views over follower count.

Creators pick their preferred short-form video platforms

TikTok, Instagram Reels, Snapchat, and YouTube Shorts are competing for audiences and creators in the short-form vertical video space.
Creators have different preferences for which platform they would choose, citing factors such as community, interface aesthetic, and personal touch.
Each platform has its unique features and appeal, but TikTok seems to have a strong community and inclusivity for creators.

LinkedIn Enters Short-Form Video Battle with New TikTok-Style Feed, Targets Professional Growth Content - Microsoft (NASDAQ:MSFT)

LinkedIn is experimenting with a TikTok-style video feed for professional content.
Various platforms are investing in short-form video content to attract users.
moretiktok
from EMARKETER
2 months ago

Influencers say Meta's platforms will benefit most if a US TikTok ban ensues

Influencers see Instagram Reels as a likely successor to TikTok in the event of a ban, highlighting a shift in short-form video competition.
#consumer-engagement

Council Post: How Brands Can Win On Social Media In 2025: Nine Trends To Watch

Brands must adapt to trends like AR and short-form video to enhance consumer engagement and loyalty.
Augmented Reality (AR) provides immersive experiences, making consumers more comfortable with products before purchase.

Council Post: How Marketers Can Improve Short-Form Video Ads In The Age Of GenAI

Brands must adapt strategies to succeed in the short-form video landscape driven by consumer preference and engagement patterns.

Council Post: How Brands Can Win On Social Media In 2025: Nine Trends To Watch

Brands must adapt to trends like AR and short-form video to enhance consumer engagement and loyalty.
Augmented Reality (AR) provides immersive experiences, making consumers more comfortable with products before purchase.

Council Post: How Marketers Can Improve Short-Form Video Ads In The Age Of GenAI

Brands must adapt strategies to succeed in the short-form video landscape driven by consumer preference and engagement patterns.
moreconsumer-engagement
#content-strategy

Council Post: 5 Ways To Make Captivating Short-Form Videos Your Customers Will Love

Short-form video is the most effective content marketing format for driving ROI in 2024.
Marketers must focus on personalizing content to engage audiences effectively.

How SMBs Are Repurposing Their Content [Infographic]

Repurposing content can save time and maximize ROI
Short-form video is a popular format for repurposing content

Council Post: 5 Ways To Make Captivating Short-Form Videos Your Customers Will Love

Short-form video is the most effective content marketing format for driving ROI in 2024.
Marketers must focus on personalizing content to engage audiences effectively.

How SMBs Are Repurposing Their Content [Infographic]

Repurposing content can save time and maximize ROI
Short-form video is a popular format for repurposing content
morecontent-strategy

YouTube says over 25% of its creator partners now monetize via Shorts | TechCrunch

YouTube Shorts has gained significant traction with over 70 billion daily views and 25% of channels monetizing through revenue-sharing.
YouTube's success with Shorts is evident by the expansion of its Partner Program and creators' ability to monetize their short videos.

Instagram is working on a feature that would allow you to let others put a 'Spin' on your Reel | TechCrunch

Instagram is working on a 'Spins' feature for Reels that allows users to swap out text or audio.
Spins feature enables users to create templates for others to customize, fostering creativity and starting trends.
#meta

Facebook will remove its News tab, and stop paying publishers for news

Meta is ending news licensing deals with outlets like CNN and the New York Times in the US and Australia.
Facebook News tab, launched in 2019 with significant content deals, will be discontinued in April 2024, with a shift towards short-form video content.

Can Meta Reel In More Automated Ad Products? | AdExchanger

Meta is focusing on short-form video and retail media trends through AI-based ad tech.
Advantage+ suite includes automated ad products optimized for AI, video, and retail media networks.

Facebook will remove its News tab, and stop paying publishers for news

Meta is ending news licensing deals with outlets like CNN and the New York Times in the US and Australia.
Facebook News tab, launched in 2019 with significant content deals, will be discontinued in April 2024, with a shift towards short-form video content.

Can Meta Reel In More Automated Ad Products? | AdExchanger

Meta is focusing on short-form video and retail media trends through AI-based ad tech.
Advantage+ suite includes automated ad products optimized for AI, video, and retail media networks.
moremeta

How SMBs Are Re-Purposing Their Content [Infographic]

Repurposing content can save time and maximize ROI.
Short-form video is a popular strategy for content repurposing, especially for small businesses.

5 Tips for Your Digital Marketing Strategy in 2024

Experiment with short form video
Explore the potential of messaging

UWM's Sarah DeCiantis on 4 social media trends to watch in 2024

The evolving nature of social media platforms makes it essential for businesses to have a social presence.
Meta's Threads app gained 100 million users in just five days, rivaling Twitter's growth in four years.

5 Tips for Your Digital Marketing Strategy in 2024

Experiment with short form video
Explore the potential of messaging

Competing with TikTok: When to Imitate, When to Differentiate

In 2023, TikTok became the fourth largest social network by number of users, behind Facebook, YouTube, and Instagram.Meanwhile, competition in the market for short-form videos intensified.

Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Experimenting with your lead generation content is crucial to build a strong content strategy.Fresh types of content can expand your reach to attract more - and possibly better - leads.

A Q&A with YouTube's Mary Ellen Coe on the video platform's big year

YouTube's two biggest moves in 2023 were the rollout of the Shorts revenue-sharing program and the launch of NFL Sunday Ticket, both of which have had a significant impact on the platform's business.
Short-form video is experiencing explosive growth on YouTube, with over 70 billion total daily views, providing a strong opportunity for monetization for creators.
YouTube's integration of creators with NFL content and the focus on Shorts has been strategic in leveraging the loyal NFL fan base and driving engagement.
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