#short-form-video

#short-form-video

As the year has continued to be a guessing game of who will reign supreme amid an uncertain market, Generation Z research and strategy firm DCDX's latest report looks at the top 50 "magnetic brands" of 2025. The company defines such brands as those that have the "power to attract conversation, measured through organic user-generated content (UGC)." It looks at "brand magnetism" measurements by how much the brand is talked about and how often it is talked about online.

Last night's Emmys kicked off award season, but despite celebrating television excellence, the live viewership experience of shows like the Emmys is not what it used to be. People no longer sit through three hour long broadcasts when the best moments go viral in just a few seconds. This raises a bigger question: how do these institutions stay relevant in our changing media landscape? The lesson isn't just for Hollywood, it's for leaders, brands, and anyone trying to communicate in 2025.

The short-form video world is clocking at lightning speed, where attention spans are dwindling, and content creators must win hearts within seconds. Short-form videos are rewarded by platforms for their straightforwardness, and that's where micro-stories fit the bill. Micro-stories are stories that are condensed into under five seconds, at times powered by cutting-edge edits that leave audiences laughing, gasping, or swiping back to rewatch. Pippit simplifies this art. With its user-friendly editing capabilities, producers can turn raw footage into stop-in-your-scroll micro-stories.

As part of the deal, Minute Media is acquiring VideoVerse's Magnifi software, which uses AI tech to cut longer video content and full-length games into bite-size clips. This capability will add a more personalized, contextually aligned pool of video inventory to Minute Media's STN Video platform, Rich Routman, president of Minute Media, told AdExchanger.

The way we see it, the real race for AI video hasn't begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models, CEO Gaurav Misra told TechCrunch.

Today's marketing isn't about long pitches or polished voiceovers - it's about speed, scroll-stopping visuals, and bite-sized stories. Five-second ads are taking over Reels, Shorts, and Stories, not because they're short, but because they're sharp. These are the blink-and-you-missed-it promos that hook you before the 'Skip' button appears. If you're a creator, seller, or brand strategist trying to cram value into a single breath, here's your cheat code: AI.

A startup called Skylight is taking a different approach to short-form video. Instead of restricting users to an algorithmic main feed, as is common on social apps, Skylight is building a community around human curators who post and repost videos to build out their own custom feeds others can subscribe to. The option, which launched on Monday in the version 2.0 release of the app, could appeal to users who feel a growing sense of unease about traditional social media platforms and their algorithmic manipulations,

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.

"The true magic of podcasting often lies in the longtail: niche content and community building," she asserts.

Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.

The introduction of TED Shorts represents a significant update to the TED app, designed to engage casual users by surfacing TED's rich content through short, easily consumable clips.