#short-form-video
#short-form-video

A TikTok ban could also end short-form video as we've come to know it

The potential ban on CapCut could have far-reaching consequences on the short form video ecosystem. [ more ]

Benzinga

LinkedIn Enters Short-Form Video Battle with New TikTok-Style Feed, Targets Professional Growth Content - Microsoft (NASDAQ:MSFT)

LinkedIn is experimenting with a TikTok-style video feed for professional content.

Various platforms are investing in short-form video content to attract users. [ more ]

Practical Ecommerce

2 months ago

Wide-base Strategy for Short-form Videos

TikTok's algorithm surfaces new accounts, leading marketers to take a wide-base approach to short-form video promotion.

The wide-base strategy aims to get more views and earn more followers, prioritizing content views over follower count. [ more ]

Digiday

Creators pick their preferred short-form video platforms

TikTok, Instagram Reels, Snapchat, and YouTube Shorts are competing for audiences and creators in the short-form vertical video space.

Creators have different preferences for which platform they would choose, citing factors such as community, interface aesthetic, and personal touch.

Each platform has its unique features and appeal, but TikTok seems to have a strong community and inclusivity for creators. [ more ]

moretiktok

Investing.com

1 week ago

Tech platforms make pitch for ad deals as TikTok is roiled by politics By Reuters

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars. [ more ]

Digiday

1 week ago

Publishers not ready to change social media strategies as TikTok ban looms

Executives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms. [ more ]

TechCrunch

YouTube says over 25% of its creator partners now monetize via Shorts | TechCrunch

YouTube Shorts has gained significant traction with over 70 billion daily views and 25% of channels monetizing through revenue-sharing.

YouTube's success with Shorts is evident by the expansion of its Partner Program and creators' ability to monetize their short videos. [ more ]

Lindsey Gamble

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.

LinkedIn focuses on curated video content for education and learning. [ more ]

TechCrunch

Instagram is working on a feature that would allow you to let others put a 'Spin' on your Reel | TechCrunch

Instagram is working on a 'Spins' feature for Reels that allows users to swap out text or audio.

Spins feature enables users to create templates for others to customize, fostering creativity and starting trends. [ more ]

AdExchanger

Can Meta Reel In More Automated Ad Products? | AdExchanger

Meta is focusing on short-form video and retail media trends through AI-based ad tech.

Advantage+ suite includes automated ad products optimized for AI, video, and retail media networks. [ more ]

The Verge

2 months ago

Media industry

Facebook will remove its News tab, and stop paying publishers for news

Meta is ending news licensing deals with outlets like CNN and the New York Times in the US and Australia.

Facebook News tab, launched in 2019 with significant content deals, will be discontinued in April 2024, with a shift towards short-form video content. [ more ]

Social Media Today

3 months ago

How SMBs Are Repurposing Their Content [Infographic]

Repurposing content can save time and maximize ROI

Short-form video is a popular format for repurposing content [ more ]

Social Media Today

3 months ago

How SMBs Are Re-Purposing Their Content [Infographic]

Repurposing content can save time and maximize ROI.

Short-form video is a popular strategy for content repurposing, especially for small businesses. [ more ]

Social Media Today

5 Tips for Your Digital Marketing Strategy in 2024

Experiment with short form video

Explore the potential of messaging [ more ]

www.housingwire.com

Social media marketing

UWM's Sarah DeCiantis on 4 social media trends to watch in 2024

The evolving nature of social media platforms makes it essential for businesses to have a social presence.

Meta's Threads app gained 100 million users in just five days, rivaling Twitter's growth in four years. [ more ]

Social Media Today

5 Tips for Your Digital Marketing Strategy in 2024

Experiment with short form video

Explore the potential of messaging [ more ]

Harvard Business Review

Competing with TikTok: When to Imitate, When to Differentiate

In 2023, TikTok became the fourth largest social network by number of users, behind Facebook, YouTube, and Instagram.Meanwhile, competition in the market for short-form videos intensified.

Hubspot

Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Experimenting with your lead generation content is crucial to build a strong content strategy.Fresh types of content can expand your reach to attract more - and possibly better - leads.

Digiday

A Q&A with YouTube's Mary Ellen Coe on the video platform's big year

YouTube's two biggest moves in 2023 were the rollout of the Shorts revenue-sharing program and the launch of NFL Sunday Ticket, both of which have had a significant impact on the platform's business.

Short-form video is experiencing explosive growth on YouTube, with over 70 billion total daily views, providing a strong opportunity for monetization for creators.

YouTube's integration of creators with NFL content and the focus on Shorts has been strategic in leveraging the loyal NFL fan base and driving engagement. [ more ]

WIRED

5 months ago