#short-form-video

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#meta

Short-form Video Wars: How Competitors Are Seizing on TikTok's Setback

Competitors are leveraging TikTok's challenges to enhance their platforms and attract creators.

Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube Shorts

Meta is enticing creators with incentives to boost Instagram amidst TikTok's unavailability in the U.S.

Facebook will remove its News tab, and stop paying publishers for news

Meta is ending news licensing deals with outlets like CNN and the New York Times in the US and Australia.
Facebook News tab, launched in 2019 with significant content deals, will be discontinued in April 2024, with a shift towards short-form video content.

Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.

Meta is leveraging financial incentives to attract creators for exclusive content on Instagram reels amidst TikTok's uncertain future.

Can Meta Reel In More Automated Ad Products? | AdExchanger

Meta is focusing on short-form video and retail media trends through AI-based ad tech.
Advantage+ suite includes automated ad products optimized for AI, video, and retail media networks.

Short-form Video Wars: How Competitors Are Seizing on TikTok's Setback

Competitors are leveraging TikTok's challenges to enhance their platforms and attract creators.

Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube Shorts

Meta is enticing creators with incentives to boost Instagram amidst TikTok's unavailability in the U.S.

Facebook will remove its News tab, and stop paying publishers for news

Meta is ending news licensing deals with outlets like CNN and the New York Times in the US and Australia.
Facebook News tab, launched in 2019 with significant content deals, will be discontinued in April 2024, with a shift towards short-form video content.

Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.

Meta is leveraging financial incentives to attract creators for exclusive content on Instagram reels amidst TikTok's uncertain future.

Can Meta Reel In More Automated Ad Products? | AdExchanger

Meta is focusing on short-form video and retail media trends through AI-based ad tech.
Advantage+ suite includes automated ad products optimized for AI, video, and retail media networks.
moremeta
#tiktok

As TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunch

TikTok may shut down soon due to legal pressures, prompting users to consider alternative platforms for short-form video content.

YouTube takes on TikTok with longer Shorts, templates, trends, and more | TechCrunch

YouTube Shorts now supports videos up to three minutes, introducing templates and an updated player to better compete with TikTok.

5 ways TikTok profoundly changed the culture

TikTok has significantly transformed social media, making video content the primary focus and altering user engagement dynamics in a short timeframe.

Best TikTok Alternatives for 2025 - Shopify

Exploring TikTok alternatives is essential for creators and businesses to diversify their presence and mitigate risks.

As TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunch

TikTok faces a potential shutdown in the U.S., prompting a search for alternative short-form video platforms.

Wide-base Strategy for Short-form Videos

TikTok's algorithm surfaces new accounts, leading marketers to take a wide-base approach to short-form video promotion.
The wide-base strategy aims to get more views and earn more followers, prioritizing content views over follower count.

As TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunch

TikTok may shut down soon due to legal pressures, prompting users to consider alternative platforms for short-form video content.

YouTube takes on TikTok with longer Shorts, templates, trends, and more | TechCrunch

YouTube Shorts now supports videos up to three minutes, introducing templates and an updated player to better compete with TikTok.

5 ways TikTok profoundly changed the culture

TikTok has significantly transformed social media, making video content the primary focus and altering user engagement dynamics in a short timeframe.

Best TikTok Alternatives for 2025 - Shopify

Exploring TikTok alternatives is essential for creators and businesses to diversify their presence and mitigate risks.

As TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunch

TikTok faces a potential shutdown in the U.S., prompting a search for alternative short-form video platforms.

Wide-base Strategy for Short-form Videos

TikTok's algorithm surfaces new accounts, leading marketers to take a wide-base approach to short-form video promotion.
The wide-base strategy aims to get more views and earn more followers, prioritizing content views over follower count.
moretiktok
#social-media

Elon Musk Is "Looking Into" Bringing Back Vine After TikTok Ban

Elon Musk considers reviving Vine due to its potential in short-form video amidst TikTok's rise.
User interest indicates a significant demand for a Vine comeback in today's video landscape.

Why Short-Form Video Is the Future Of Lead Generation

Short-form video is essential for modern lead generation, offering better ROI and audience reach compared to traditional SEO strategies.

Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth: Report - Meta Platforms (NASDAQ:META)

Instagram may generate up to 50% of Meta's U.S. advertising revenue, with significant growth expected as video content thrives.

Peacock Enters Short-Form Video with Curated Vertical Playlists Featuring TV Shows, Movies & Sports - Lindsey Gamble

Peacock is using TikTok-style videos to enhance viewer engagement and drive subscriber growth.

YouTube Shorts Monetization: How Much You Can Make (2024) - Shopify

Short-form video content has a higher ROI and engagement rate than other video types.
YouTube has implemented a revenue-sharing system for its Shorts creators.

LinkedIn Experiments with Displaying 'Videos for You' at the Top of the Feed - Lindsey Gamble

LinkedIn prioritizes video by enhancing visibility and user experience in the 'Videos for You' section of user feeds.

Elon Musk Is "Looking Into" Bringing Back Vine After TikTok Ban

Elon Musk considers reviving Vine due to its potential in short-form video amidst TikTok's rise.
User interest indicates a significant demand for a Vine comeback in today's video landscape.

Why Short-Form Video Is the Future Of Lead Generation

Short-form video is essential for modern lead generation, offering better ROI and audience reach compared to traditional SEO strategies.

Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth: Report - Meta Platforms (NASDAQ:META)

Instagram may generate up to 50% of Meta's U.S. advertising revenue, with significant growth expected as video content thrives.

Peacock Enters Short-Form Video with Curated Vertical Playlists Featuring TV Shows, Movies & Sports - Lindsey Gamble

Peacock is using TikTok-style videos to enhance viewer engagement and drive subscriber growth.

YouTube Shorts Monetization: How Much You Can Make (2024) - Shopify

Short-form video content has a higher ROI and engagement rate than other video types.
YouTube has implemented a revenue-sharing system for its Shorts creators.

LinkedIn Experiments with Displaying 'Videos for You' at the Top of the Feed - Lindsey Gamble

LinkedIn prioritizes video by enhancing visibility and user experience in the 'Videos for You' section of user feeds.
moresocial-media
#marketing-trends

Jumping on the b(r)andwagon? How to spot the trends that will last

Trends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.

Council Post: How Brands Can Win On Social Media In 2025: Nine Trends To Watch

Brands must adapt to trends like AR and short-form video to enhance consumer engagement and loyalty.
Augmented Reality (AR) provides immersive experiences, making consumers more comfortable with products before purchase.

Council Post: 5 Ways To Make Captivating Short-Form Videos Your Customers Will Love

Short-form video is the most effective content marketing format for driving ROI in 2024.
Marketers must focus on personalizing content to engage audiences effectively.

Jumping on the b(r)andwagon? How to spot the trends that will last

Trends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.

Council Post: How Brands Can Win On Social Media In 2025: Nine Trends To Watch

Brands must adapt to trends like AR and short-form video to enhance consumer engagement and loyalty.
Augmented Reality (AR) provides immersive experiences, making consumers more comfortable with products before purchase.

Council Post: 5 Ways To Make Captivating Short-Form Videos Your Customers Will Love

Short-form video is the most effective content marketing format for driving ROI in 2024.
Marketers must focus on personalizing content to engage audiences effectively.
moremarketing-trends

How Triller's NASDAQ Debut May Shake Up Digital Entertainment

Triller is emerging as a significant competitor in digital entertainment after listing on NASDAQ, poised to attract users and investment.
#user-engagement

Tubi hops on the short-form video bandwagon with its 'Scenes' feature | TechCrunch

Tubi has launched 'Scenes', a feature enabling users to discover short clips from popular content, enhancing user engagement.

In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musicians

Sia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.
LinkedIn focuses on curated video content for education and learning.

Tubi hops on the short-form video bandwagon with its 'Scenes' feature | TechCrunch

Tubi has launched 'Scenes', a feature enabling users to discover short clips from popular content, enhancing user engagement.

In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musicians

Sia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.
LinkedIn focuses on curated video content for education and learning.
moreuser-engagement
#social-media-trends

Tech platforms make pitch for ad deals as TikTok is roiled by politics By Reuters

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars.

Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban

Snapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.

Is Apple Inc. (AAPL) the Best Internet Content Stock to Buy?

The global digital content market is rapidly expanding, driven by AI and social media trends.

Tech platforms make pitch for ad deals as TikTok is roiled by politics By Reuters

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars.

Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban

Snapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.

Is Apple Inc. (AAPL) the Best Internet Content Stock to Buy?

The global digital content market is rapidly expanding, driven by AI and social media trends.
moresocial-media-trends
#social-media-strategy

Council Post: The Rise Of Short-Form Videos-And How To Integrate Them Into Your UX/UI

Short-form videos are now vital marketing tools, with brands seeing substantial engagement and growth through their effective use in audience connection.

Instagram's 'best practices' tell creators how they should post

Instagram's new 'best practices' feature guides users on posting strategies to increase engagement, emphasizing short-form content to compete with TikTok.

Publishers not ready to change social media strategies as TikTok ban looms

Executives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms.

Council Post: The Rise Of Short-Form Videos-And How To Integrate Them Into Your UX/UI

Short-form videos are now vital marketing tools, with brands seeing substantial engagement and growth through their effective use in audience connection.

Instagram's 'best practices' tell creators how they should post

Instagram's new 'best practices' feature guides users on posting strategies to increase engagement, emphasizing short-form content to compete with TikTok.

Publishers not ready to change social media strategies as TikTok ban looms

Executives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms.
moresocial-media-strategy

Glassdoor Launches Worklife Pros, Taps Creators for Workforce Insights with Short-Form Video - Lindsey Gamble

Glassdoor's Worklife Pros adapts to modern content consumption by providing expert insights on workforce issues through innovative formats.

Influencers say Meta's platforms will benefit most if a US TikTok ban ensues

Influencers see Instagram Reels as a likely successor to TikTok in the event of a ban, highlighting a shift in short-form video competition.

Council Post: How Marketers Can Improve Short-Form Video Ads In The Age Of GenAI

Brands must adapt strategies to succeed in the short-form video landscape driven by consumer preference and engagement patterns.

YouTube says over 25% of its creator partners now monetize via Shorts | TechCrunch

YouTube Shorts has gained significant traction with over 70 billion daily views and 25% of channels monetizing through revenue-sharing.
YouTube's success with Shorts is evident by the expansion of its Partner Program and creators' ability to monetize their short videos.

Instagram is working on a feature that would allow you to let others put a 'Spin' on your Reel | TechCrunch

Instagram is working on a 'Spins' feature for Reels that allows users to swap out text or audio.
Spins feature enables users to create templates for others to customize, fostering creativity and starting trends.
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