"When InStyle first launched its social media mini-series, "The Intern" - a comedic, episodic series spoofing office life at the publication - in February 2025, the team had few expectations. "You never know if it's going to resonate," saideditor-in-chief Sally Holmes. But when, within a few days, she "walked into fashion week and all the other editors at other magazines were like, this thing that you guys published is so funny," she had a feeling they may have a hit on their hands."
"In its first year alone, InStyle published seven "seasons," of the show, each featuring three-minute-long episodes, which have racked up a collective 40 million views. But more than just viewership, the series also proved to be a commercial success; four of the seven seasons landed a brand sponsor, including Fossil and E.l.f. Now, InStyle is taking its next step with episodic content with a new series titled "The Boss," this time, with a bit more star power."
The Intern launched as a short social-media mini-series in February 2025 and quickly resonated across the fashion community. The series released seven seasons in its first year, each episode about three minutes long, accumulating roughly 40 million collective views. Four seasons secured brand sponsors such as Fossil and E.l.f., demonstrating commercial viability beyond audience metrics. The format staged creators and staff in exaggerated workplace roles to dramatize relatable office moments. The publisher is expanding the concept into a new series, The Boss, starring Julia Fox as an over-the-top leader to broaden and youthful the outlet's reach.
Read at The Business of Fashion
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