#branded-content

#branded-content

Brands are utilizing film and TV projects as a response to ad fatigue, fostering collaboration with Hollywood.

Solo Stove partners with Snoop Dogg for a bold new marketing campaign promoting smokeless fire pits.

The 'Blunt Marketing' campaign takes a straightforward approach to product promotion, aiming for increased visibility and sales.

Direct-sold ads remain the top revenue source for publishers, with increased importance of subscriptions and events as revenue diversification continues.

TikTok to introduce AI digital avatars for content creation

Meta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.

Gallery Media Group thrives on cautious growth, influencer marketing, and a consistent brand content strategy since its inception.

Expansions in Creator Marketplace will boost affiliate marketing and collaborations, enhancing innovative campaigns in the app.

Amazon successfully forges branded content that engages audiences by integrating brands naturally into storylines, enhancing viewer experience.

Brands should evolve from traditional advertising to creating valuable, long-term content that engages audiences effectively.

Branded content effectively connects with audiences by focusing on storytelling and emotional engagement rather than direct sales.

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.

Rebecca Rhys-Evans excels as a leading fashion and beauty editor at Who What Wear UK, focusing on branded content and collaboration.

Rebecca Rhys-Evans is a London-based fashion and beauty editor with extensive experience in branded content and editorial roles.

WMN and Acast are uniting to form Acast Creative Studios, enhancing creative services for integrated campaigns across multiple platforms.

Storytelling in branded content fosters emotional connections and brand loyalty while providing opportunities for thought leadership.

Adobe introduces Adobe Express for Enterprise, offering streamlined content creation and on-brand assets for businesses.

TikTok introduces generative AI avatars for branded content creation, offering stock and custom avatars for creators and brands.

The majority of branded TikTok videos are under-performing, particularly in generating positive emotions and brand recall.

AI avatars introduced by TikTok for branded content and ads with AI Dubbing tool to enhance reach and engagement.

Influencers face potential career and income loss with a U.S. TikTok ban.

Lower Street acquires Pacific Content, inspired by the latter's pioneering work in branded podcasting.

Lower Street, a UK start-up, has acquired Pacific Content catering to a full-service podcast production agency, aiming to expand and grow in the branded podcast industry.

Companies in the Digiday Content Marketing Awards focused on creating relatable, interactive campaigns for better consumer engagement.

Content Marketing Awards finalists focused on engagement through relatable, interactive campaigns.