#branded-content

[ follow ]
Marketing
MarTech
1 month ago
Marketing

LinkedIn now allows brands to sponsor any organic post | MarTech

Brands can now promote content from any LinkedIn user, not limited to their employees.
Thought Leader Ads can enhance brand credibility and trustworthiness by sharing insights from various individuals. [ more ]
Lindsey Gamble
3 months ago
Marketing

TikTok Is Now Pushing Creators To Post Photos -- Here's Why - Lindsey Gamble

TikTok is encouraging users to share photos related to certain categories to build their audience and create high-quality content.
The push for photo content on TikTok appeals to more creators, enhances search and discovery, and drives branded content and advertising. [ more ]
Digiday
11 months ago
Marketing

Future plc's half-year earnings reveal a lagging U.S. business

Future plc had a slow start to its fiscal year, with overall revenue flat from October 2022 to March 2023 year over year, according to its half-year earnings announced on Thursday.The U.S. side of the business in particular lagged behind Future plc's U.K. business, with audience and revenue down.And the company doesn't think the second half of its fiscal year will fare much better.
Digiday
11 months ago
Marketing

Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners

The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences.DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups.
Adweek
1 year ago
Marketing

theSkimm Launches an In-House Creative Agency, SKM Labs

After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue.The media company, which operated for years as a newsletter before branching into additional channels, announced the launch of its new in-house creative agency, SKM Lab, an evolution of the branded content work the publisher has long provided for its advertising clients.
Medium
1 year ago
Marketing

How Loverboy Hacked the Alcoholic Beverage Market

How did an alcoholic beverage company manage to reach nationwide distribution without a single dollar spent on marketing?Nick Califano, the COO of the hard tea and canned cocktail maker Loverboy, joins Up Next in Commerce to discuss the unique journey that propelled the company from reality TV scene-stealer to retail shelves across the country.
moreMarketing
Marketing tech
AdExchanger
10 months ago
Marketing tech

How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content | AdExchanger

By
Staying alive is an ongoing struggle for media companies.To stave off revenue decreases, which have averaged a 9% decline every year over the past six years, according to Brian Wieser's Madison and Wall Substack, publishing has tried assorted tactics.From paywalls to a clumsy scramble toward video, publishing is trying to make its $18 billion business survive and remain relevant.
Exchangewire
1 year ago
Marketing tech

Adform Launches Global Partner Programme Leveraging its Ad Tech Platform Capabilities

Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform's network and solutions with their own customers and prospects.Adform's Global Partner Programme will empower agencies, resellers, service partners, and consultancies worldwide to use its sector expertise and technological solutions to ensure best performance and service to their advertising clients.
AdExchanger
1 year ago
Marketing tech

Advertiser Skittishness Is Stunting BuzzFeed's Ad Revenue Growth | AdExchanger

As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue.Total revenues were $104 million, up 15% YoY, and in line with its expectations.Advertising revenue was $50 million, matching last year's Q3.Ad revenue growth decelerated compared to Q2, "driven by ongoing price compression and uncertainty around consumer demand," said BuzzFeed CFO Felicia DellaFortuna.
AdExchanger
1 year ago
Marketing tech

Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves | AdExchanger

Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine.But Instacart hired expansively to meet demand.
Exchangewire
1 year ago
Marketing tech

Yahoo Teams Up With StarHub to Launch Premier League Topic Hub

As part of the campaign, which will run till 31 December 2022, readers will be able to access all Premier League-related content within the topic hub - featuring a mix of Yahoo's editorial and aggregated content and StarHub's branded content that includes pre-match predictions, post-match reviews, and team and player analyses.
moreMarketing tech
AdExchanger
10 months ago
Marketing tech

Demystifying The Ad Tech Tax?; Advantage+ Won't Woo Buyers Away From Meta's Adversaries | AdExchanger

A pox on the ad tech tax.Google initially launched its tool, Confirming Gross Revenue, last summer before making it publicly available through Ad Manager and DV360 this week.How well it's working, however, is another story.So, is the ad tech tax problem overstated or is the tool insufficient?Perhaps both.
PR Daily
1 year ago
Marketing

Comms pros' predictions for 2023: Media and social media - PR Daily

Ragan Insider Premium Content
While these losses are painful and carry ominous signs for the health of our overall society, PR professionals are seeing an evolution of their work.Yes, traditional media relations will still play a role moving forward - but so will branded content, thought leadership, influencers and more.
Social Media Today
1 year ago
Marketing

TikTok Publishes New Guide to 'Shoppertainment' and Connecting with Consumers in the App

TikTok has repeatedly explained that it's not a social media app, it's an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such.That approach also extends to advertising in the app, and facilitating connection between users and products, via what TikTok calls ' Shoppertainment ', which seeks to align these two key elements.
The Drum
1 year ago
Online marketing

Top 5 tips for marketers to research their target audience

Stevie Keen is The Drum's audience development manager.For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with them.It can be daunting to know where to begin when researching your target audience.
The Drum
1 year ago
Online marketing

Top 5 tips for marketers to research their target audience research

Stevie Keen is The Drum's audience development manager.For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with them.It can be daunting to know where to begin when researching your target audience.
AdExchanger
1 year ago
Marketing tech

Jagermeister And The Roku Brand Studio Co-Produce "The Lesbian Bar Project" | AdExchanger

What do lesbians and Jägermeister liqueur have in common?
A TV show on The Roku Channel, apparently.
www.fastcompany.com
11 months ago
Artificial intelligence

Google and Adobe have a secret weapon against Microsoft and OpenAI

Google Bard just got a new powerful ally to fight against Microsoft and OpenAI in the generative artificial intelligence wars.It will add Adobe's Firefly to Bard, Google's experimental conversational AI that competes with the Bingified and regular versions of ChatGPT.Firefly is Adobe's generative AI for synthesizing images a la DALL-E, Midjourney, Stable Diffusion.
Medium
1 year ago
Artificial intelligence

4 Ai Tools You Should be Whitelisted For as a Designer

There are some fantastic Ai tools available on the market right now, but to be competitive we have to get ahead of the curve - In this article, let's talk about four tools on my radar that all designers should whitelist for (They're free too!)This one's a Figma plugin that does magic, just like it says!
Lindsey Gamble
11 months ago
Marketing

Twitch Rolls Out A Branded Content Tool to Help Streamers Disclose Paid Promotions - Lindsey Gamble

While the tool may meet certain disclosure requirements, Twitch says creators and brand partners are still responsible for "complying with all applicable laws and regulations for branded content."The Branded Content Disclosure tool is a timely addition, considering that Twitch is currently testing new sponsorship solutions between creators and brands.
TechCrunch
1 year ago
Marketing

TikTok launches a Talent Manager Portal so managers can negotiate brand deals for clients

TikTok is making it easier for brands to work with its "megastar" creators with an update to its Creator Marketplace that now invites talent managers to oversee, execute and analyze the brand opportunities and campaigns being presented to their clients.This week, the video entertainment platform introduced a new Talent Manager Portal as a part of the TikTok Creator Marketplace - its platform that allows brands and agencies to connect with 800,000 qualified creators around the world.
AdExchanger
1 year ago
Marketing tech

This Streaming Channel Monetizes With Shoppable Liquor Ads | AdExchanger

Must Read

Soap operas were started as a way to sell soap.Shoppable streaming channel Spirits Network launched as a platform to help sell booze.The channel, which was rolled out by NBTV in 2019 - good timing in retrospect, considering the pandemic would cause bars around the country to close their doors - is part of a growing trend of content studios producing long-form sponsored video for advertisers.
Digiday
1 year ago
Marketing

BDG's comedy content studio attracts ad dollars to its parenting vertical

BDG acquired more than a new humor skill set when it purchased Some Spider Studios last September.
Digiday
1 year ago
Marketing

Q&A: How Vox Media's branded content studio is working to integrate its podcast ad capabilities post-merger

Three months after Vox Media and Group Nine's branded content studios merged, the newly combined Vox Creative is using its different podcast ad formats to integrate audio advertising into advertisers' campaigns or to upsell advertisers already in the space, according to svp Yosef Johnson and executive producer of audio Annu Subramanian.
Digiday
1 year ago
Media industry

In graphic detail: Publishers' full year 2022 earnings

Publishers' high hopes for 2022 were brought down to earth about halfway through the year.The first revenue stream that felt the impact of the economic downturn was advertising, but by the end of the year, subscriptions began to slow and some publishers reported dips in consumer revenue streams, like affiliate commerce.
Digiday
1 year ago
Media industry

Digiday+ Research: Publishers streamline revenue sources, with direct-sold ads top money driver

* By Julia Tabisz


Interested in sharing your perspectives on the media and marketing industries?Join the Digiday research panel.Publishers aren't feeling their best about revenue or the economy overall.Digiday+ Research surveyed 112 publisher professionals to find out how this is affecting their revenue sources, if at all.
Digiday
1 year ago
Marketing tech

Digiday+ Research: Publishers kick ad sales activations into high gear ahead of anticipated slow holiday

| By Julia Tabisz



Earlier this week, we covered how publishers as a whole lack optimism about ad sales heading into the holidays.So, what is their plan?It turns out publishers are going to try a little bit of everything this year to give ad sales a boost, according to Digiday+ Research.That includes ad sales activations, branded content, social promotions and email promotions - just as they did last year, according to Digiday, which surveyed 126 publisher professionals between last year and this year.
Digiday
1 year ago
Media industry

Digiday+ Research: What are publishers' priorities heading into Q4?

| By Julia Tabisz
There's a lot of uncertainty in the air right now - just in time for publishers to decide on their plans for next year.
Digiday
1 year ago
Media industry

Digiday+ Research: Publishers look to diversify revenue streams ahead of possible recession

Branded content also took a considerable hit over the last six months.
...
However this summer, branded content dropped to fifth place among revenue sources, with 21% of publishers pointing to it.
Podcasternews
2 years ago
Podcast

Podcast Advertising Commands the Highest Levels of Attention Across Media Formats

A new study commissioned by the Guardian found podcast advertising raises positive perceptions of brands and encourages listeners to take buying action.
Mashable
1 year ago
Graphic design

Canva templates every small business owner needs to know about

Anyone who owns a business, runs a blog, or has a side hustle has heard of the wonders of Canva(Opens in a new tab) .Instead of creating documents and designs from scratch, business owners pick from the thousands of templates Canva offers to advertise, invoice, and promote in whatever way they need.
Creative Bloq
1 year ago
Graphic design

TV fans aren't happy about the new ITN logo

Radical new logos almost always divide opinion, and media companies, along with sports teams, seem to be particularly liable to suffer a backlash when they reveal new designs.The UK's Independent Television News, better known as ITN, had a logo that was widely recognised across Britain and that lasted the company for an incredible 50 years.
Medium
1 year ago
Graphic design

Collaborative motion design with LottieFiles

"No designer is an island entire of itself."Long gone are the days of designs meticulously crafted in the privacy of your secluded art studio.You probably work in tandem with fellow designers, developers and stakeholders.While polishing your animations, you might experience some communication glitches.
Engadget
1 year ago
Privacy professionals

EU confirms multiple ongoing investigations into TikTok data practices | Engadget

Dado Ruvic / reuters  The president of the European Commission, the executive branch of the European Union, has confirmed there are multiple ongoing investigations into .The probes concern the transfer of EU citizens' data to China and targeted advertising aimed at minors.Investigators are seeking to ensure that TikTok meets General Data Protection Regulation () requirements.
Digiday
1 year ago
Marketing

Insider video ad revenue grows from onsite, direct-sold deals

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider's owned & operated and other platforms like YouTube.Revenue coming from video ads on Insider's site grew 71% year over year, according to the company, which did not provide exact figures for this story.
Hubspot
1 year ago
Online marketing

How Co-Marketers Can Leverage Creator Collabs and Branded Content on Facebook

If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags.
AdExchanger
1 year ago
Marketing tech

Why David's Bridal Spends Half Its Social Budget On TikTok | AdExchanger

Last year, less than five percent of the retailer's social media budget went to TikTok.
Digiday
1 year ago
Marketing

DTC meat brand ButcherBox taps influencers to reach parents through short form videos

Direct-to-consumer meat brand ButcherBox is looking to reach new audiences, especially parents, with a short form video series featuring social media influencers who are also parents.
Engadget
1 year ago
Marketing

TikTok's Elections Center returns to fight misinformation ahead of the midterms | Engadget

TikTok is the latest social platform to preview its strategy for fighting election misinformation ahead of the November midterms.
Chicago Tribune
1 year ago
Chicago

Chicago Reader publisher to step down after hard-fought battle to convert alternative newspaper to nonprofit

Three months after completing a long and challenging quest to convert the Chicago Reader to a nonprofit, Tracy Baim announced she is stepping down as publisher of the storied alternative newspaper by the end of the year.
Social Media Today
1 year ago
Marketing

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

TikTok has agreed to change its policies around branded content to ensure greater transparency, in line with EU rules, which will also see it implement new regulations around the promotion of alcohol, cigarettes and 'get rich quick' schemes within the app.
Social Media Today
1 year ago
Marketing

Meta Outlines New Opportunities for Reels Creators via Facebook Stars Donations

As part of its announcement of opening up its expanded monetization options for creators earlier this week, Meta noted that it will be Facebook Stars creator donation process to all
Neil Patel
1 year ago
Marketing

Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok

I hope you enjoy reading this blog post.If you want my team to just do your marketing for you, click here.
Eater
1 year ago
Food & drink

Eater Lands Multiple Nominations for 2022 James Beard Media Awards

The James Beard Foundation announced the nominees for the 2022 Media Awards today, and Eater is nominated across multiple categories, from video to feature writing to audio.
The Verge
1 year ago
Marketing

YouTube is testing ads on its short-form answer to TikTok, Shorts

YouTube is starting to test advertisements on Shorts, a short-form video feature the company introduced in 2020 that's similar to what TikTok and Instagram offer.
Social Media Today
2 years ago
Marketing

Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic]

Looking to get a better understanding of the latest trends and shifts in the social media landscape that could help in your marketing approach.
[ Load more ]