#branded-content

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fromSocial Media Today
3 weeks ago

Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

AI-enabled organic creator content is now surfaced, allowing better recommendations for branded partnership ads.
fromThe Hollywood Reporter
1 month ago

YouTube Aims to Democratize Branded Content Just Like It Did With Videos

YouTube's Open Call feature streamlines connections between brands and creators, enhancing collaboration on branded content.
Media industry
fromDigiday
3 months ago

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

High-quality content is key for publishers' ad revenue growth.
Branded content has become a significant revenue source for publishers.
fromDigiday
3 months ago

Digiday+ Research: Subscriptions and events gain steam among publishers' most significant sources of revenue

Direct-sold ads remain the top revenue source for publishers, with increased importance of subscriptions and events as revenue diversification continues.
Marketing tech
fromwww.socialmediatoday.com
4 months ago

Meta Adds Improved Tools to Facilitate Creator Collaborations for Promotions

Meta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.
fromDigiday
6 months ago

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

This year's winners exemplify the power of creativity, innovation and collaboration in modern marketing, setting new standards in audience engagement, technology use, and compelling storytelling.
Marketing
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