How Does Amazon Deliver Branded Content People Want To Watch?Amazon successfully forges branded content that engages audiences by integrating brands naturally into storylines, enhancing viewer experience.
What Happens When Brands Think Like Producers Instead Of Advertisers?Brands should evolve from traditional advertising to creating valuable, long-term content that engages audiences effectively.
How To Use Branded Content To Reach Your Audience (2024) - ShopifyBranded content effectively connects with audiences by focusing on storytelling and emotional engagement rather than direct sales.
Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winnersCreative, innovative strategies drive success in modern marketing, blending technology and collaboration.
How Does Amazon Deliver Branded Content People Want To Watch?Amazon successfully forges branded content that engages audiences by integrating brands naturally into storylines, enhancing viewer experience.
What Happens When Brands Think Like Producers Instead Of Advertisers?Brands should evolve from traditional advertising to creating valuable, long-term content that engages audiences effectively.
How To Use Branded Content To Reach Your Audience (2024) - ShopifyBranded content effectively connects with audiences by focusing on storytelling and emotional engagement rather than direct sales.
Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winnersCreative, innovative strategies drive success in modern marketing, blending technology and collaboration.
I Just Styled 8 Looks From 1 Pair of Tailored Trousers, Here's HowRebecca Rhys-Evans excels as a leading fashion and beauty editor at Who What Wear UK, focusing on branded content and collaboration.
I'm a Fragrance-Obsessed Beauty Editor, This Cult Scent Gets Me Daily ComplimentsRebecca Rhys-Evans is a London-based fashion and beauty editor with extensive experience in branded content and editorial roles.
Acast Acquires Wonder Media Studio - Podcaster NewsWMN and Acast are uniting to form Acast Creative Studios, enhancing creative services for integrated campaigns across multiple platforms.
Why organisations invest in branded content - and how to find the winning formula.Storytelling in branded content fosters emotional connections and brand loyalty while providing opportunities for thought leadership.
Adobe unveils Adobe Express for Enterprise | MarTechAdobe introduces Adobe Express for Enterprise, offering streamlined content creation and on-brand assets for businesses.
I Just Styled 8 Looks From 1 Pair of Tailored Trousers, Here's HowRebecca Rhys-Evans excels as a leading fashion and beauty editor at Who What Wear UK, focusing on branded content and collaboration.
I'm a Fragrance-Obsessed Beauty Editor, This Cult Scent Gets Me Daily ComplimentsRebecca Rhys-Evans is a London-based fashion and beauty editor with extensive experience in branded content and editorial roles.
Acast Acquires Wonder Media Studio - Podcaster NewsWMN and Acast are uniting to form Acast Creative Studios, enhancing creative services for integrated campaigns across multiple platforms.
Why organisations invest in branded content - and how to find the winning formula.Storytelling in branded content fosters emotional connections and brand loyalty while providing opportunities for thought leadership.
Adobe unveils Adobe Express for Enterprise | MarTechAdobe introduces Adobe Express for Enterprise, offering streamlined content creation and on-brand assets for businesses.
How brands are getting into the TV and movie game as they try to combat ad fatigueBrands are utilizing film and TV projects as a response to ad fatigue, fostering collaboration with Hollywood.
Snoop Dogg and Solo Stove deliver 'Blunt Marketing' in latest adsSolo Stove partners with Snoop Dogg for a bold new marketing campaign promoting smokeless fire pits.The 'Blunt Marketing' campaign takes a straightforward approach to product promotion, aiming for increased visibility and sales.
How brands are getting into the TV and movie game as they try to combat ad fatigueBrands are utilizing film and TV projects as a response to ad fatigue, fostering collaboration with Hollywood.
Snoop Dogg and Solo Stove deliver 'Blunt Marketing' in latest adsSolo Stove partners with Snoop Dogg for a bold new marketing campaign promoting smokeless fire pits.The 'Blunt Marketing' campaign takes a straightforward approach to product promotion, aiming for increased visibility and sales.
An A24 Softboi-OffThe A24 Podcast creatively pairs actors to dive into personal insights while also serving as a means of effective brand marketing.
Digital Avatars Could Soon Boost Broadway Shows On TikTokTikTok to introduce AI digital avatars for content creation
TikTok introduces AI-generated digital avatarsTikTok introduces generative AI avatars for branded content creation, offering stock and custom avatars for creators and brands.
8 Out Of 10 of Brands' TikTok Videos Not Working According to New Research from DAIVID - ExchangeWire.comThe majority of branded TikTok videos are under-performing, particularly in generating positive emotions and brand recall.
TikTok ads and branded content will now include AI avatars of creators and stock actors | TechCrunchAI avatars introduced by TikTok for branded content and ads with AI Dubbing tool to enhance reach and engagement.
Can Influencers Survive a TikTok Ban?Influencers face potential career and income loss with a U.S. TikTok ban.
Digital Avatars Could Soon Boost Broadway Shows On TikTokTikTok to introduce AI digital avatars for content creation
TikTok introduces AI-generated digital avatarsTikTok introduces generative AI avatars for branded content creation, offering stock and custom avatars for creators and brands.
8 Out Of 10 of Brands' TikTok Videos Not Working According to New Research from DAIVID - ExchangeWire.comThe majority of branded TikTok videos are under-performing, particularly in generating positive emotions and brand recall.
TikTok ads and branded content will now include AI avatars of creators and stock actors | TechCrunchAI avatars introduced by TikTok for branded content and ads with AI Dubbing tool to enhance reach and engagement.
Can Influencers Survive a TikTok Ban?Influencers face potential career and income loss with a U.S. TikTok ban.
Gallery Media Group eyes $50M in revenue as it enters 13th year of profitabilityGallery Media Group thrives on cautious growth, influencer marketing, and a consistent brand content strategy since its inception.
Instagram Expands Access to Creator MarketplaceExpansions in Creator Marketplace will boost affiliate marketing and collaborations, enhancing innovative campaigns in the app.
Gallery Media Group eyes $50M in revenue as it enters 13th year of profitabilityGallery Media Group thrives on cautious growth, influencer marketing, and a consistent brand content strategy since its inception.
Instagram Expands Access to Creator MarketplaceExpansions in Creator Marketplace will boost affiliate marketing and collaborations, enhancing innovative campaigns in the app.
Lower Street acquires Pacific ContentLower Street acquires Pacific Content, inspired by the latter's pioneering work in branded podcasting.
Pacific Content Sold To UK Start-Up Lower Street - Podcaster NewsLower Street, a UK start-up, has acquired Pacific Content catering to a full-service podcast production agency, aiming to expand and grow in the branded podcast industry.
Lower Street acquires Pacific ContentLower Street acquires Pacific Content, inspired by the latter's pioneering work in branded podcasting.
Pacific Content Sold To UK Start-Up Lower Street - Podcaster NewsLower Street, a UK start-up, has acquired Pacific Content catering to a full-service podcast production agency, aiming to expand and grow in the branded podcast industry.
Media Briefing: Publishers' H1 pulse check on ad spend in digital mediaTech ad spending rebounds in 2024, retail and healthcare also show promise, while finance remains steady.
Salesforce, TIME and Fortune Media are among this year's Digiday Media Awards winnersDigital media campaigns highlight short-form videos, interactive storytelling, and partnerships for success.
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalistsCompanies in the Digiday Content Marketing Awards focused on creating relatable, interactive campaigns for better consumer engagement.
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalistsContent Marketing Awards finalists focused on engagement through relatable, interactive campaigns.
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalistsCompanies in the Digiday Content Marketing Awards focused on creating relatable, interactive campaigns for better consumer engagement.
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalistsContent Marketing Awards finalists focused on engagement through relatable, interactive campaigns.
LinkedIn now allows brands to sponsor any organic post | MarTechBrands can now promote content from any LinkedIn user, not limited to their employees.Thought Leader Ads can enhance brand credibility and trustworthiness by sharing insights from various individuals.