#branded-content

#branded-content

Amazon successfully forges branded content that engages audiences by integrating brands naturally into storylines, enhancing viewer experience.

Branded content effectively connects with audiences by focusing on storytelling and emotional engagement rather than direct sales.

Digital media campaigns highlight short-form videos, interactive storytelling, and partnerships for success.

Storytelling in branded content fosters emotional connections and brand loyalty while providing opportunities for thought leadership.

Rebecca Rhys-Evans is a London-based fashion and beauty editor with extensive experience in branded content and editorial roles.

WMN and Acast are uniting to form Acast Creative Studios, enhancing creative services for integrated campaigns across multiple platforms.

Adobe introduces Adobe Express for Enterprise, offering streamlined content creation and on-brand assets for businesses.

TikTok to introduce AI digital avatars for content creation

TikTok introduces generative AI avatars for branded content creation, offering stock and custom avatars for creators and brands.

The majority of branded TikTok videos are under-performing, particularly in generating positive emotions and brand recall.

AI avatars introduced by TikTok for branded content and ads with AI Dubbing tool to enhance reach and engagement.

Influencers face potential career and income loss with a U.S. TikTok ban.

TikTok is encouraging users to share photos related to certain categories to build their audience and create high-quality content.

The push for photo content on TikTok appeals to more creators, enhances search and discovery, and drives branded content and advertising.

Gallery Media Group thrives on cautious growth, influencer marketing, and a consistent brand content strategy since its inception.

Expansions in Creator Marketplace will boost affiliate marketing and collaborations, enhancing innovative campaigns in the app.

Lower Street acquires Pacific Content, inspired by the latter's pioneering work in branded podcasting.

Lower Street, a UK start-up, has acquired Pacific Content catering to a full-service podcast production agency, aiming to expand and grow in the branded podcast industry.

Companies in the Digiday Content Marketing Awards focused on creating relatable, interactive campaigns for better consumer engagement.

Content Marketing Awards finalists focused on engagement through relatable, interactive campaigns.