A new feature has been introduced to surface AI-enabled organic creator content and recommend effective branded content for partnership ads. This feature allows businesses to highlight one partner in the ads header for optimized performance, rather than featuring both partners. Additionally, publishing capabilities have been expanded to allow businesses and creators to post up to 100 posts daily across various formats, including feed, stories, and reels via API. This enhances the visibility and effectiveness of partnership ads.
This new feature surfaces AI-enabled organic creator content and recommends approved branded content that we predict will perform best in partnership ads.
With this format, businesses can now feature one partner in the ads header. This means businesses can feature the partner only, rather than previously having to feature the partner and business.
The publishing rate limit has also been expanded to enable businesses and creators to post up to 100 posts per day across feed, stories, and reels via API.
Meta added the same to its Partnership Ads Hub in Ads Manager back in March, with this new element now enabling third-party providers to showcase and facilitate the same.
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