#vertical-video
#vertical-video
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#short-form-video #disney #short-form-content #advertising #streaming-platforms #short-form #micro-dramas
Media industry
fromRAIN News
3 days agoSteve Goldstein: Podcasting 2026: The Ups and Downs of Audio in 2025
Podcast consumption shifted toward video platforms, with YouTube dominating, Spotify investing in video, vertical short-form clips mandatory for discovery, and consolidation like Wondery into Audible.
fromgizmodo.com
3 weeks agoInstagram Bringing Vertical Video to TVs
On Tuesday, Amazon announced that its Fire TV devices, including Fire TV Stick products and TVs with Fire TV as its built-in operating system, will be the first to get a standalone Instagram app from Meta, part of a pilot program that will presumably eventually expand to other platforms. The Instagram app for Fire TVs will focus primarily on Reels, the short-form video product that, frankly, does not seem like it belongs on TVs.
Gadgets
fromNieman Lab
4 weeks agoNewsrooms become talent hubs for vertical video journalists
Younger audiences behave this way most strongly, but they're not alone. Vertical video has quietly become a cross-generational news discovery system. All age groups are consuming more online news video each year, and the share of people watching social videos as a new source has risen from 52% to 65% since 2020, according to the 2025 Reuters Institute Digital News Report.
Media industry
fromDigiday
1 month agoMedia Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
It may seem like publishers are " pivoting to video " all over again, with news outlets like Time, CNN, The New York Times adding more vertical video to their sites and apps in the last few months. But it's different this time around. The big push into video production 10 years ago was centered on distribution to social media platforms, following Facebook's shift to prioritizing video content.
Media industry
Media industry
fromExchangewire
1 month agoPublishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains
Top publishers increased monetised video by 50% in H1 2025, shifting to vertical, multilingual, and creator-syndicated content to capitalise on AI Search-driven distribution.
Media industry
fromNieman Lab
3 months ago"It's not just younger people making the shift": Meet Reuters' first social-first video reporter
Reuters hired a dedicated social video reporter who quadrupled daily vertical video output and focuses on platform-native storytelling for TikTok, YouTube Shorts and Instagram Reels.
Television
fromFast Company
3 months agoMicrodramas are TikTok turned up to 11, and they're coming for your time and money
Microdramas are short, bingeable vertical serialized videos—1–3 minute episodes across many paywalled installments—generating billions and reshaping mobile-first global entertainment, attracting studio attention.
Growth hacking
fromEntrepreneur
4 months agoHow I've Mastered the Art of Watching Trends to Predict and Create Viral Products - and How You Can, Too | Entrepreneur
Viral success depends on pre-creation strategy: master niche, audience psychology, and platform dynamics rather than relying mainly on production quality.
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