Dance creators believe YouTube left them behind amid its Shorts pushYouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
With TikTok in limbo, YouTube Shorts cashes inYouTube's Shorts is rapidly gaining ground as TikTok faces uncertainty in the U.S. market.
Alex Cooper's Unwell Network is moving beyond podcasts with a new YouTube channelAlex Cooper's Unwell Network is expanding from podcasts to short-form content via a new YouTube channel.
Dance creators believe YouTube left them behind amid its Shorts pushYouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
With TikTok in limbo, YouTube Shorts cashes inYouTube's Shorts is rapidly gaining ground as TikTok faces uncertainty in the U.S. market.
Alex Cooper's Unwell Network is moving beyond podcasts with a new YouTube channelAlex Cooper's Unwell Network is expanding from podcasts to short-form content via a new YouTube channel.
Are attention spans really getting shorter? How should marketers respond? | MarTechAttention spans are shortening, especially among younger audiences, necessitating changes in marketing strategies.
Creator-Driven Media Firm Mad Realities Inks With CAA to Plot Expansion (Exclusive)Mad Realities focuses on producing fast-paced short-form series for social media while partnering with CAA to expand its reach and innovative content strategy.
Council Post: The Good, Bad And Controversial Of The Social Shopping ModelShort-form content is transforming consumer behavior and redefining e-commerce through enhanced engagement and social shopping opportunities.
The Attention Economy: To Reach Consumers, Keep Things Short And SweetThe rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.
Person Explains Why He Thinks We're Headed To A "Post-Brain Rot Era"Short-form content's dominance has raised concerns over repetitive "brain rot," but a shift towards more meaningful engagement is emerging.
Snapchat tests 'simple' version of the app without Snap Map or Stories tab | TechCrunchSnapchat is testing a simplified version of its app, focusing on easier navigation and prioritizing photo sharing and short-form content.
Are attention spans really getting shorter? How should marketers respond? | MarTechAttention spans are shortening, especially among younger audiences, necessitating changes in marketing strategies.
Creator-Driven Media Firm Mad Realities Inks With CAA to Plot Expansion (Exclusive)Mad Realities focuses on producing fast-paced short-form series for social media while partnering with CAA to expand its reach and innovative content strategy.
Council Post: The Good, Bad And Controversial Of The Social Shopping ModelShort-form content is transforming consumer behavior and redefining e-commerce through enhanced engagement and social shopping opportunities.
The Attention Economy: To Reach Consumers, Keep Things Short And SweetThe rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.
Person Explains Why He Thinks We're Headed To A "Post-Brain Rot Era"Short-form content's dominance has raised concerns over repetitive "brain rot," but a shift towards more meaningful engagement is emerging.
Snapchat tests 'simple' version of the app without Snap Map or Stories tab | TechCrunchSnapchat is testing a simplified version of its app, focusing on easier navigation and prioritizing photo sharing and short-form content.
We're on TikTok now, follow us for exclusive contentGSMArena is expanding into TikTok with short-form video content while maintaining its YouTube video reviews.The TikTok channel will feature recaps, exclusive content, and tech event coverage.
Cloudflare Launches Media Transformations: Optimizing Short-Form VideoCloudflare introduces Media Transformations to optimize short-form video content, simplifying the video optimization process for users.
We're on TikTok now, follow us for exclusive contentGSMArena is expanding into TikTok with short-form video content while maintaining its YouTube video reviews.The TikTok channel will feature recaps, exclusive content, and tech event coverage.
Cloudflare Launches Media Transformations: Optimizing Short-Form VideoCloudflare introduces Media Transformations to optimize short-form video content, simplifying the video optimization process for users.
From Quibi's ashes, new short-form streamers are thrivingShort-form streaming apps are succeeding where Quibi failed, generating significant revenue and popularity among consumers.
Why Short-form Vertical Series are the Future of Streaming | HackerNoonShort vertical series offer quick, engaging storytelling that captivates viewers with sharp twists and emotional impact in just minutes.
From Quibi's ashes, new short-form streamers are thrivingShort-form streaming apps are succeeding where Quibi failed, generating significant revenue and popularity among consumers.
Why Short-form Vertical Series are the Future of Streaming | HackerNoonShort vertical series offer quick, engaging storytelling that captivates viewers with sharp twists and emotional impact in just minutes.
How To Be a Financially-Successful Content Creator in 2025Content creation offers flexibility and income potential but is competitive; understanding content types and side hustles is key to success.
Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)Traditional media faces challenges from short-form platforms like TikTok and YouTube, particularly with younger audiences who prefer short content.An effective strategy must evolve from long-form to include short-form video engagement to remain relevant.
How Corona found success with YouTube ShortsCorona shifted from traditional video to short-form content to attract younger audiences and enhance engagement.The YouTube campaign successfully generated 5.1 million impressions in a month, significantly boosting brand visibility.The strategic creative approach aimed to evoke emotions related to relaxation and community through visual and audio elements.
LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]LinkedIn's full-screen video feed mimics TikTok to enhance engagement and capitalize on the growing popularity of short-form content.
Instagram shifts focus to short-form content to help users discover interestsInstagram is focusing on short-form content to enhance user connections and engagement.
LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]LinkedIn's full-screen video feed mimics TikTok to enhance engagement and capitalize on the growing popularity of short-form content.
Instagram shifts focus to short-form content to help users discover interestsInstagram is focusing on short-form content to enhance user connections and engagement.
Twitch rolls out TikTok-like discovery feed full of short-form clipsTwitch introduces a new discovery feed inspired by TikTok, showcasing short-form content to enhance user experience.
While TikTok chases YouTube, Instagram vows to focus on short-form content | TechCrunchInstagram focuses on short-form content to connect people with friends and interests, contrasting TikTok's move towards longer videos.
Twitch rolls out TikTok-like discovery feed full of short-form clipsTwitch introduces a new discovery feed inspired by TikTok, showcasing short-form content to enhance user experience.
While TikTok chases YouTube, Instagram vows to focus on short-form content | TechCrunchInstagram focuses on short-form content to connect people with friends and interests, contrasting TikTok's move towards longer videos.
Instagram Introduces New Subscription Features - Lindsey GambleInstagram introduces new Subscription features to support creators in growing and sustaining Subscriptions.