#short-form-content

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#social-media

Council Post: The Good, Bad And Controversial Of The Social Shopping Model

Short-form content is transforming consumer behavior and redefining e-commerce through enhanced engagement and social shopping opportunities.

The Attention Economy: To Reach Consumers, Keep Things Short And Sweet

The rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.

Snapchat tests 'simple' version of the app without Snap Map or Stories tab | TechCrunch

Snapchat is testing a simplified version of its app, focusing on easier navigation and prioritizing photo sharing and short-form content.

6 Top TikTok Alternatives for Creators

TikTok creators are migrating to platforms like Triller, RedNote, and Instagram due to potential bans and appealing creator tools.

Gen Z'ers Are Revealing Why So Many Of Them Are Feeling Miserable

Short-form content on social media can negatively impact focus, communication, and overall happiness.
Excessive consumption of short gratification activities like TikTok can hinder long-term productivity and genuine connections.

Council Post: The Good, Bad And Controversial Of The Social Shopping Model

Short-form content is transforming consumer behavior and redefining e-commerce through enhanced engagement and social shopping opportunities.

The Attention Economy: To Reach Consumers, Keep Things Short And Sweet

The rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.

Snapchat tests 'simple' version of the app without Snap Map or Stories tab | TechCrunch

Snapchat is testing a simplified version of its app, focusing on easier navigation and prioritizing photo sharing and short-form content.

6 Top TikTok Alternatives for Creators

TikTok creators are migrating to platforms like Triller, RedNote, and Instagram due to potential bans and appealing creator tools.

Gen Z'ers Are Revealing Why So Many Of Them Are Feeling Miserable

Short-form content on social media can negatively impact focus, communication, and overall happiness.
Excessive consumption of short gratification activities like TikTok can hinder long-term productivity and genuine connections.
moresocial-media
from The Hollywood Reporter
1 month ago

Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

Traditional media faces challenges from short-form platforms like TikTok and YouTube, particularly with younger audiences who prefer short content.
An effective strategy must evolve from long-form to include short-form video engagement to remain relevant.
#entertainment-industry

From Quibi's ashes, new short-form streamers are thriving

Short-form streaming apps are succeeding where Quibi failed, generating significant revenue and popularity among consumers.

Why Short-form Vertical Series are the Future of Streaming | HackerNoon

Short vertical series offer quick, engaging storytelling that captivates viewers with sharp twists and emotional impact in just minutes.

From Quibi's ashes, new short-form streamers are thriving

Short-form streaming apps are succeeding where Quibi failed, generating significant revenue and popularity among consumers.

Why Short-form Vertical Series are the Future of Streaming | HackerNoon

Short vertical series offer quick, engaging storytelling that captivates viewers with sharp twists and emotional impact in just minutes.
moreentertainment-industry
#user-engagement

LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]

LinkedIn's full-screen video feed mimics TikTok to enhance engagement and capitalize on the growing popularity of short-form content.

Instagram shifts focus to short-form content to help users discover interests

Instagram is focusing on short-form content to enhance user connections and engagement.

LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]

LinkedIn's full-screen video feed mimics TikTok to enhance engagement and capitalize on the growing popularity of short-form content.

Instagram shifts focus to short-form content to help users discover interests

Instagram is focusing on short-form content to enhance user connections and engagement.
moreuser-engagement

How Corona found success with YouTube Shorts

Corona shifted from traditional video to short-form content to attract younger audiences and enhance engagement.
The YouTube campaign successfully generated 5.1 million impressions in a month, significantly boosting brand visibility.
The strategic creative approach aimed to evoke emotions related to relaxation and community through visual and audio elements.
#tiktok

Twitch rolls out TikTok-like discovery feed full of short-form clips

Twitch introduces a new discovery feed inspired by TikTok, showcasing short-form content to enhance user experience.

While TikTok chases YouTube, Instagram vows to focus on short-form content | TechCrunch

Instagram focuses on short-form content to connect people with friends and interests, contrasting TikTok's move towards longer videos.

Twitch rolls out TikTok-like discovery feed full of short-form clips

Twitch introduces a new discovery feed inspired by TikTok, showcasing short-form content to enhance user experience.

While TikTok chases YouTube, Instagram vows to focus on short-form content | TechCrunch

Instagram focuses on short-form content to connect people with friends and interests, contrasting TikTok's move towards longer videos.
moretiktok

Instagram Introduces New Subscription Features - Lindsey Gamble

Instagram introduces new Subscription features to support creators in growing and sustaining Subscriptions.
#social-media-marketing

How LOs can use short-form video content to connect with Gen Z

Social media is vital for reaching and maintaining the attention of Gen Z homebuyers
Short-form content is key when marketing to Gen Z on social media

Live from Ragan's Social Media Conference: Optimizing your short-form video content - PR Daily

Brands should establish an ownable identity to show truthfulness and diversity in their content.
On platforms like TikTok, leading with a strong hook is crucial to capture and retain the audience's attention.

How LOs can use short-form video content to connect with Gen Z

Social media is vital for reaching and maintaining the attention of Gen Z homebuyers
Short-form content is key when marketing to Gen Z on social media

Live from Ragan's Social Media Conference: Optimizing your short-form video content - PR Daily

Brands should establish an ownable identity to show truthfulness and diversity in their content.
On platforms like TikTok, leading with a strong hook is crucial to capture and retain the audience's attention.
moresocial-media-marketing

How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming | AdExchanger

The company Loop Media shifted its focus from B2C to B2B by offering ad tech for out-of-home streaming TV.
Loop Media aims to tap into the largely untapped sector of out-of-home streaming, targeting venues like bars, restaurants, and salons.

Minute-Long Soap Operas Are Here. Is America Ready?

Short-form content made for phones is becoming a profitable new way of storytelling.
ReelShort is one of the biggest players in this genre, offering melodramatic content in minute-long, vertically shot episodes.

5 Proven Strategies for Boosting Your App Downloads | Entrepreneur

Deep dive into audience understanding
Focus on creative consistency
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