In times gone by, growing your follower count was the ultimate goal. More followers meant more reach, more impact, and hopefully more fans tuning in to your music. But now, that's all changed. According to creator economy executives speaking to TechCrunch, social media follower counts have never mattered less. Not because they don't matter at all, but because algorithms have taken over. Now, your feed is shaped far more by what platforms think you want to see than by who you actually follow.
Today, people are prioritising flexible, low-effort activities that help them unwind on their own terms. The traditional boundaries between work and leisure have blurred.
The launch of its new international campaign, 'This Is Our Club,' marks a strategic repositioning for OneFootball, which aims to evolve into a dynamic ecosystem of streaming, editorial, and gamification.