As of 2025, media and content companies are rapidly investing in short-form content to better connect with Gen Z consumers who predominantly discover shows through social media. A recent study noted that about 71% of Gen Z uses social platforms for content discovery, prompting companies to view shorts as vital to their strategy. The ability to publish shorts quickly, driven by AI, allows for customized viewing experiences, enhancing engagement with both new and existing long-form content while opening new monetization avenues.
Shorts are increasingly serving as a discovery tool, reshaping how consumers find and engage with content in media and entertainment.
Content discovery has evolved, and nearly 71 percent of Gen Z consumers now discover new shows through social platforms, leading companies to invest in shorts.
As media companies rush to adopt shorts, they aim to leverage them not just for engagement, but also to monetize long-form content effectively.
With AI tools enhancing workflow, a scalable shorts publication capability allows media companies to quickly showcase their content libraries to attract viewers.
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