Ozen.FM will debut as a curated, multilingual programmatic marketplace, connecting advertisers with brand-safe, contextually targeted podcasts. Built with performance and discovery in mind.
Digital visibility is no longer built just on links; it's built on mentions. In 2025, the brands winning in search aren't just the ones with backlinks, but the ones being mentioned in the right places and by the right voices.
"The home screen has become the front page of the connected household," said Ed Wale, VP, international at LG Ad Solutions. "It's where content is discovered, decisions are made, and increasingly, where brands can capture attention with high-impact, native formats."
Spotify's new metric 'Plays' offers a clear insight into the popularity of podcast episodes, akin to YouTube's view counts, promoting enhanced discovery and benchmarking for creators.
