#content-discovery

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content discovery
Social Media Today
5 months ago
Social media marketing

Instagram Tests New 'Hype' Option To Encourage Engagement With Stories

Instagram's focus has shifted from the main feed to stories and DMs.
Instagram is developing a new feature called Hype and has added the capacity to pin comments. [ more ]
The Verge
5 months ago
Artificial intelligence

Spotify's podcast and audiobook discovery will get a boost from Google Cloud's AI

Spotify is using Google Cloud's AI tools to enhance content discovery and personalized recommendations for podcasts and audiobooks.
Google Cloud's LLMs will be used to analyze and augment the metadata of Spotify's 5 million podcasts and 350,000 audiobooks.
Improving the identification of harmful content and providing better-tailored recommendations are key goals of the partnership. [ more ]
The Verge
5 months ago
Artificial intelligence

Spotify's podcast and audiobook discovery will get a boost from Google Cloud's AI

Spotify is using Google Cloud's AI tools to enhance content discovery and personalized recommendations for podcasts and audiobooks.
Google Cloud's LLMs will be used to analyze and augment the metadata of Spotify's 5 million podcasts and 350,000 audiobooks.
Improving the identification of harmful content and providing better-tailored recommendations are key goals of the partnership. [ more ]
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TechCrunch
3 weeks ago
Artificial intelligence

Meta is testing an AI-powered search bar in Instagram | TechCrunch

Meta is expanding its use of generative AI to enhance user experiences on platforms like WhatsApp and Instagram, including improving search and content discovery capabilities. [ more ]
ComputerWeekly.com
5 months ago
Artificial intelligence

Spotify and Google Cloud expand tech partnership for AI-led user experience improvement push | Computer Weekly

Spotify is partnering with Google Cloud to explore how AI and machine learning tools can enhance the user experience on its platform.
Spotify is looking to use Google Cloud's expertise in large language models (LLMs) to improve content discovery and recommendations for its users.
Spotify has been investing in its own machine learning platform hosted on Google Cloud to deliver personalized playlists. [ more ]
ComputerWeekly.com
5 months ago
Artificial intelligence

Spotify and Google Cloud expand tech partnership for AI-led user experience improvement push | Computer Weekly

Spotify is partnering with Google Cloud to explore how AI and machine learning tools can enhance the user experience on its platform.
Spotify is looking to use Google Cloud's expertise in large language models (LLMs) to improve content discovery and recommendations for its users.
Spotify has been investing in its own machine learning platform hosted on Google Cloud to deliver personalized playlists. [ more ]
Social Media Today
1 month ago
Social media marketing

LinkedIn Tests Dedicated Video Feed

LinkedIn testing dedicated video feed in app
Focus on improving video discovery and event exploration on LinkedIn app. [ more ]
Nieman Lab
2 months ago
Media industry

The Guardian's new "Deeply Read" article ranking focuses on attention, not just clicks

1. The Guardian's 'Deeply Read' feature highlights stories with high reader attention time, regardless of length or topic. 2. Publishers are shifting focus to engagement metrics like active reading time to drive subscriptions and promote content discovery. [ more ]
AdExchanger
2 months ago
Marketing

Roku Touts A 'Solid Rebound' In Video Advertising | AdExchanger

Roku's full-year earnings for 2023 show successful balance between viewers and advertisers
Roku added 10 million global active accounts in 2023, with a spike in user growth and engagement in Q4 [ more ]
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