#content-discovery

#content-discovery

Hashtags are still one of the easiest ways to get more eyes on your tweets, but most people use them without a real strategy. Some throw random tags into every post, others copy what everyone else is doing, and hope for the best. The truth is simple. The right hashtags can boost reach, help you show up in searches, and connect you with people who actually care about your content. This guide breaks down how to choose the best ones.

Tired of fighting for scraps of traffic on Pinterest, Instagram, or SEO? What if I told you there's a massively overlooked platform quietly sending bloggers insane amounts of traffic in 2025without the endless algorithm headaches? That platform is Flipboard. Most bloggers barely scratch the surface of Flipboard's potential, but those who crack the code are seeing thousands of pageviews pouring in daily. The best part? You don't need to be a tech genius or spend hours a day to make it work.

Ozen.FM will debut as a curated, multilingual programmatic marketplace, connecting advertisers with brand-safe, contextually targeted podcasts. Built with performance and discovery in mind.

Digital visibility is no longer built just on links; it's built on mentions. In 2025, the brands winning in search aren't just the ones with backlinks, but the ones being mentioned in the right places and by the right voices.

"The home screen has become the front page of the connected household," said Ed Wale, VP, international at LG Ad Solutions. "It's where content is discovered, decisions are made, and increasingly, where brands can capture attention with high-impact, native formats."

Spotify's new metric 'Plays' offers a clear insight into the popularity of podcast episodes, akin to YouTube's view counts, promoting enhanced discovery and benchmarking for creators.

Apple's new website, 'Snapshot on Apple,' features a carousel of celebrity profiles, connecting fans to their content across Apple's platforms.

Shorts are increasingly serving as a discovery tool, reshaping how consumers find and engage with content in media and entertainment.