Netflix has unveiled a beta version of an AI chatbot in its iOS app, allowing users to search for shows and movies using everyday conversational phrases. This feature aims to enhance user experience by simplifying content discovery. Alongside this, Netflix is reorganizing its interface, making important information about shows more prominent and improving recommendations based on user moods. Additionally, a revamped homepage and a vertical feed of movie clips will further enhance user engagement, making it easier to discover and share content.
Netflix is introducing an AI chatbot feature in its iOS app, allowing users to search for shows using conversational phrases, enhancing the discovery experience.
The chatbot is part of a beta program aimed at making content discovery more engaging by enabling users to express preferences in a more natural way.
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