"OpenAI is partnering with Reliance to add AI-powered conversational search to the Indian conglomerate's streaming service JioHotstar. The feature, which is powered by OpenAI's API, will let users search for movies, shows and live sports using text and voice prompts in multiple languages, and receive recommendations based on their preferences and history. OpenAI has recently expanded its footprint in India, which is home to more than 100 million weekly ChatGPT users."
"The companies also plan to extend the partnership to surface JioHotstar recommendations directly within ChatGPT, allowing users who search for entertainment through ChatGPT to receive contextual suggestions and deep links into the platform's catalogue. The move positions the integration as a two-way discovery layer rather than a standalone in-app feature. The move comes as streaming and TV platforms increasingly experiment with conversational interfaces."
OpenAI and Reliance are integrating AI-powered conversational search into JioHotstar to enable multilingual text and voice queries for movies, shows and live sports, with personalized recommendations based on user preferences and history. The feature is built on OpenAI's API and will be available across live and on-demand formats. OpenAI has expanded its presence in India, serving over 100 million weekly ChatGPT users and planning offices in Mumbai and Bengaluru in addition to New Delhi. The partnership will also surface JioHotstar recommendations inside ChatGPT, forming a two-way discovery layer with contextual suggestions and deep links.
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