Threads is implementing prompts for users to add interests to their profiles to enhance discovery and engagement within the platform. By selecting specific interests, users can better connect with others who share similar topics, and these interests will feed into their home feeds. This initiative, which aims to build a detailed interest graph within Threads, could also support creators in increasing their follower counts. Additionally, the platform will encourage the use of trending topics to improve engagement on posts, assisting users in reaching broader audiences.
Adding interests helps you show off what you're into and connect with like-minded folks. Topics that you select will also be added to your feeds on home for easy access.
According to our internal data, posts with tagged topics generally receive more views than those without one, making them an effective way to help you reach more people.
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