At a New York City event, Roku launched new TVs and streaming devices, announcing updates for existing Roku TVs aimed at simplifying content discovery. Key features include a 'Coming Soon to Theaters' row for upcoming films, short-form content rows for food and home categories, a personalized sports highlight row, and new badges for award-winning films. Additionally, Roku introduced a quick access tile to its fan-favorite Roku City, making navigation easier. On the hardware side, new eco-friendly Roku Streaming Stick models were announced as well.
Roku is enhancing its TV experience with new features that personalize content and improve usability, addressing audience challenges in finding something to watch.
The new 'Coming Soon to Theaters' row allows users to add movies to a watch list and receive alerts when they become available on the platform.
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