"According to Co-CEO Greg Peters, Netflix's revamped mobile experience is designed as a flexible foundation rather than a one-off update. It is expected to roll out this year. Peters described the redesign as a system that allows Netflix to continuously test, iterate, and expand features as user behavior evolves. The core objective is clear: reduce friction in content discovery and keep users engaged for longer sessions by making it easier and more intuitive to find something worth watching."
"According to TechCrunch, Netflix executives are increasingly framing competition in broader terms. Co-CEO Ted Sarandos has acknowledged that the company now competes not only with other streamers, but with social media, live sports, gaming, and even awards shows-all fighting for the same limited attention span. That strategy appears to be working. In 2025, Netflix reported $45.2 billion in revenue, surpassed $1.5 billion in ad sales, and crossed 325 million paid subscribers, underscoring the strength of its evolving ecosystem."
Netflix is redesigning its mobile app to be faster, more immersive, and aligned with mobile, social, and short-form viewing habits. The mobile-first redesign is a flexible foundation to continuously test, iterate, and expand features and is expected to roll out this year. The core objective is to reduce friction in content discovery and increase session length by making it easier and more intuitive to find something worth watching. Netflix is reframing competition beyond other streamers to include social media, live sports, gaming, and awards shows. Reported 2025 results include $45.2 billion revenue, over $1.5 billion in ad sales, and 325 million paid subscribers. The product strategy emphasizes vertical, swipeable feeds and short clips to grab attention.
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