Netflix is launching a vertical video feed within its mobile app, featuring short clips from various shows and movies. This redesign aims to improve user engagement by allowing seamless scrolling, where users can easily access and watch full titles, add them to their respective lists, and share content with friends. This strategy aligns Netflix with trends seen in other streaming services, such as Peacock and Tubi, and caters specifically to younger viewers. Additionally, it positions the platform for potential integration of video podcasts, enhancing content sharing capabilities further.
Netflix is testing a vertical video feed in its mobile app to feature short clips from shows and movies for easier scrolling and engagement.
The new feed will enable users to easily add titles to My List or share them, aligning with Netflix's strategy to enhance content discovery.
Collection
[
|
...
]