Hollywood companies are increasingly integrating AI into their operations, particularly in animation and content discovery while working to lower production costs. Despite legal challenges against AI's usage from major studios like Disney and Universal, the technology has gained acceptance within the industry. AI-focused conferences show significant growth in attendance, with startups receiving substantial investments. Investors see potential in companies that leverage AI for personalized content distribution, although general consumer interest in AI-generated video appears limited.
Investors are climbing on board companies like Ecco, an AI startup that helps people find titles across multiple streamers using queries like 'find me all the shows about F1'. It has raised $7 million from Ben Silverman, Shaquille O'Neal, and others.
'We believe the winning consumer businesses aggregate eyeballs - they have some type of a hook, whether it's content aggregation, playlists, proprietary IP, etc., that acquires and retains users,' said Ishan Sinha, a consumer partner at Point72 Ventures.
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