"Answer engines are the new front door to entertainment - and AI search is taking over as the dominant way audiences access information about what content is popular, which franchises are thriving and which stars actually matter. While execs argue over whether ChatGPT can write a punchline, the algorithm is quietly deciding whether your next sequel even deserves to exist."
"Literate's co-founder and chairman, Mitch Stoller, points out that primary data shows that more than a billion people globally now use generative AI. Sixty-two percent of Americans hit these tools multiple times a week. Two-thirds of corporate directors use AI in their actual board meetings, which explains why half of corporate America now sounds like someone skimmed The Innovator's Dilemma on TikTok. And more than half of all consumers now consult AI before making purchasing decisions - increasingly including what to watch next."
Answer engines and AI search are becoming the primary gateway for audiences to find entertainment, shaping perceptions of what content is popular and which stars matter. Generative AI now reaches over a billion people globally, with 62% of Americans using these tools multiple times per week. Two-thirds of corporate directors use AI in board meetings, and more than half of consumers consult AI before making purchases, including entertainment choices. Consultancies optimize content and narratives for AI search to influence discovery. Hollywood faces a major risk from AI-curated discovery rather than solely from AI-generated scripts.
Read at Theankler
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