"Audio advertising is no longer about being heard, it's about being remembered," said Frankie White, the agency's founder. "Our mission is to make podcast and audio advertising simple yet powerful."
Katie Drummond, the 39-year-old global editorial director of Wired, transformed the magazine's strategy by initiating political coverage, resulting in a 51% increase in average daily subscriptions.
"In creating a single editorial department, we will improve teamwork and our ability to target key audiences, streamline decision making, and grow both digital subscriptions and digital advertising revenues, enable by a cohesive editorial vision across our titles."
âPrior to this interview, I clearly communicated with my publicist at Simon & Schuster that any promotional interviews I participated in would agree to focus solely on the contents of the book.â
Trump and [the vice-president] JD Vance have shown the advantage of getting out there and not worrying about making mistakes. In the run-up to the election, Vance did multiple disastrous podcast interviews, but people did not focus on them for long. Eventually he started getting noticed for the things he wanted to say.
