#media-strategy

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#donald-trump
US politics
fromwww.theguardian.com
3 months ago

The Guardian view on Trump and media: attention is power. Can Democrats grab it? | Editorial

Donald Trump leverages media attention to maintain political power and influence, reflecting a continuous campaign approach even post-presidency.
US politics
fromThe Atlantic
2 months ago

The Voice of Trump

Steven Cheung's aggressive communication strategy marks a new tone for the White House, employing confrontational and comedic tactics against opponents.
UK politics
fromwww.theguardian.com
2 months ago

Labour MPs urge Starmer to get out there' with Trump-style media strategy

Labour MPs urge Keir Starmer to adopt a more proactive media strategy like Trump's to dominate the political narrative and engage more with the public.
Marketing
fromThe Drum
4 months ago

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
Miscellaneous
fromIndependent
4 months ago

John Burns: Mocking Taylor Swift, bringing back plastic straws and Ukraine peace talks - just another week in Donald Trump world

Donald Trump's first month in office was exceptionally eventful, overshadowing other presidents' terms.
US politics
fromwww.theguardian.com
3 months ago

The Guardian view on Trump and media: attention is power. Can Democrats grab it? | Editorial

Donald Trump leverages media attention to maintain political power and influence, reflecting a continuous campaign approach even post-presidency.
US politics
fromThe Atlantic
2 months ago

The Voice of Trump

Steven Cheung's aggressive communication strategy marks a new tone for the White House, employing confrontational and comedic tactics against opponents.
UK politics
fromwww.theguardian.com
2 months ago

Labour MPs urge Starmer to get out there' with Trump-style media strategy

Labour MPs urge Keir Starmer to adopt a more proactive media strategy like Trump's to dominate the political narrative and engage more with the public.
Marketing
fromThe Drum
4 months ago

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
Miscellaneous
fromIndependent
4 months ago

John Burns: Mocking Taylor Swift, bringing back plastic straws and Ukraine peace talks - just another week in Donald Trump world

Donald Trump's first month in office was exceptionally eventful, overshadowing other presidents' terms.
more#donald-trump
#streaming-services
Growth hacking
fromForbes
1 week ago

What The Streaming Wars Reveal about Bad Strategy

HBO Max reverts to its iconic name, signaling a return to its roots and a potential shift in content strategy.
Growth hacking
fromForbes
1 week ago

What The Streaming Wars Reveal about Bad Strategy

HBO Max reverts to its iconic name, signaling a return to its roots and a potential shift in content strategy.
more#streaming-services
Marketing tech
fromForbes
1 week ago

Tech Brands Need Good Narratives

Effective narrative development is crucial for tech companies to enhance brand understanding and improve sales.
#advertising
Marketing tech
fromDigiday
1 week ago

Known quietly grades the work of bigger agencies as it tries to empower the word 'agency'

Known empowers clients to take control of their media efforts using its Skeptic platform, enhancing optimization and oversight.
Marketing tech
fromDigiday
1 week ago

Known quietly grades the work of bigger agencies as it tries to empower the word 'agency'

Known empowers clients to take control of their media efforts using its Skeptic platform, enhancing optimization and oversight.
more#advertising
#podcasts
Podcast
fromwww.dailynews.com
1 week ago

Why California Democrats' latest playbook includes podcasts

Democrats are embracing podcasts to connect with voters after falling behind Republicans in media strategy.
fromPR Daily
1 month ago
Podcast

36 podcasts for comms and PR pros, for when you're strategizing and/or spiraling - PR Daily

Podcast
fromwww.dailynews.com
1 week ago

Why California Democrats' latest playbook includes podcasts

Democrats are embracing podcasts to connect with voters after falling behind Republicans in media strategy.
fromPR Daily
1 month ago
Podcast

36 podcasts for comms and PR pros, for when you're strategizing and/or spiraling - PR Daily

more#podcasts
fromIrish Independent
3 weeks ago

Irish Times-owned Irish Examiner and The Echo newsrooms to merge

"In creating a single editorial department, we will improve teamwork and our ability to target key audiences, streamline decision making, and grow both digital subscriptions and digital advertising revenues, enable by a cohesive editorial vision across our titles."
UK news
Growth hacking
fromBusiness Insider
3 weeks ago

Donald Trump, Elon Musk, and DOGE helped Wired add 62,000 new subscribers: Its editor told us how.

Wired's success in gaining subscribers is attributed to its focus on unique and timely news, particularly during significant political events.
#publishers
Social media marketing
fromDigiday
1 month ago

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.
Social media marketing
fromDigiday
1 month ago

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.
more#publishers
#streaming
Media industry
fromDigiday
3 months ago

Future of TV Briefing: Sports is becoming a bigger part of streaming services' programming libraries

Streaming services are prioritizing live sports content to attract subscribers amidst rising programming costs.
Media industry
fromBusiness Insider
3 months ago

How TV companies learned to stop worrying and love YouTube

TV networks are embracing YouTube's growth in long-form content by distributing episodes and creating originals.
Long-form content on YouTube is now a significant focus for TV networks.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: Sports is becoming a bigger part of streaming services' programming libraries

Streaming services are prioritizing live sports content to attract subscribers amidst rising programming costs.
Media industry
fromBusiness Insider
3 months ago

How TV companies learned to stop worrying and love YouTube

TV networks are embracing YouTube's growth in long-form content by distributing episodes and creating originals.
Long-form content on YouTube is now a significant focus for TV networks.
more#streaming
Mobile UX
fromwww.theguardian.com
1 month ago

The Guardian relaunches app and updates homepage design

The Guardian has relaunched its mobile app to enhance personalized content and integrate podcasts, acknowledging the growing importance of mobile for news delivery.
#public-relations
US politics
fromSlate Magazine
3 months ago

He Committed One of the Biggest Financial Frauds In History. That Won't Stop Trump From Pardoning Him.

Sam Bankman-Fried attempts to rehabilitate his reputation and seek leniency through calculated media appearances, including an unauthorized interview with Tucker Carlson.
Media industry
fromIntelligencer
3 months ago

The Media Is Now Part of Trump's War Against the Deep State

Jim McCarthy views media bias against clients as a coordinated conspiracy among journalists, government, and activists.
Social media marketing
fromAxios
3 months ago

Dissecting the "go direct" communications debate

Personal ownership of communications enhances authenticity and effectiveness.
Direct engagement through personal branding can boost company reputation.
Social media marketing
fromPR Daily
3 months ago

The rise of the tech CEO persona - PR Daily

CEOs must adopt tailored communication strategies focused on their target audiences, utilizing various media channels.
Understanding the audience is pivotal for effective CEO communications.
US politics
fromSlate Magazine
3 months ago

He Committed One of the Biggest Financial Frauds In History. That Won't Stop Trump From Pardoning Him.

Sam Bankman-Fried attempts to rehabilitate his reputation and seek leniency through calculated media appearances, including an unauthorized interview with Tucker Carlson.
Media industry
fromIntelligencer
3 months ago

The Media Is Now Part of Trump's War Against the Deep State

Jim McCarthy views media bias against clients as a coordinated conspiracy among journalists, government, and activists.
Social media marketing
fromAxios
3 months ago

Dissecting the "go direct" communications debate

Personal ownership of communications enhances authenticity and effectiveness.
Direct engagement through personal branding can boost company reputation.
Social media marketing
fromPR Daily
3 months ago

The rise of the tech CEO persona - PR Daily

CEOs must adopt tailored communication strategies focused on their target audiences, utilizing various media channels.
Understanding the audience is pivotal for effective CEO communications.
more#public-relations
#trump-administration
Arts
fromwww.npr.org
4 months ago

Why is Trump "Flooding the Zone?"

The Trump administration's 'Flood the Zone' strategy manipulates information overload to influence media narratives.
US politics
fromFast Company
1 month ago

The insidious design of Trump's second term

Trump's second term reflects a strategic blend of historical tactics and modern media to reshape political narrative and control.
The Trump administration's tactics include erasing opposition narratives and constructing a heroic image of his presidency.
US Elections
fromwww.aljazeera.com
4 months ago

What purpose does Trump's media strategy serve?

Trump's controversial proposals are reshaping the media landscape.
His administration's rapid announcements raise concerns over sustainability and narrative control.
more#trump-administration
#journalism
more#journalism
#podcasting
Marketing tech
fromEMARKETER
1 month ago

Spotify dominates Apple and Amazon in digital audio

Spotify commands a substantial lead in audio streaming among US adults, spending over 32 hours monthly.
Marketing tech
fromEMARKETER
1 month ago

Spotify dominates Apple and Amazon in digital audio

Spotify commands a substantial lead in audio streaming among US adults, spending over 32 hours monthly.
more#podcasting
fromThe Verge
2 months ago

The White House's group chat screwup is even more ridiculous than we thought

Goldberg's email regarding a critical story about Trump was shared with the campaign, leading to Waltz being involved as a national security surrogate to counter the narrative.
US news
#cannabis-marketing
fromstupidDOPE
2 months ago
Social media marketing

The Media + SEO Strategy Every Cannabis Brand, Dispensary, and Event Needs in 2025 | stupidDOPE

fromstupidDOPE
2 months ago
Social media marketing

The Media + SEO Strategy Every Cannabis Brand, Dispensary, and Event Needs in 2025 | stupidDOPE

more#cannabis-marketing
#trump
US politics
fromSlate Magazine
3 months ago

I Am So Sick of Being Outraged at Trump. So I Spent a Day in MAGA Land.

Conservative media dynamics amplify messages rapidly via social media and alternative outlets, fostering divergent realities among American voters.
US politics
fromSlate Magazine
3 months ago

I Am So Sick of Being Outraged at Trump. So I Spent a Day in MAGA Land.

Conservative media dynamics amplify messages rapidly via social media and alternative outlets, fostering divergent realities among American voters.
more#trump
fromForbes
2 months ago

Why Jeff Bezos' 'Future Press Release' Strategy Matters In 2025

Jeff Bezos mandated this-not as a writing drill, but as a litmus test. If an idea couldn't be distilled into a clear, compelling statement of customer value, it wasn't worth pursuing.
Marketing tech
Marketing tech
fromEMARKETER
3 months ago

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
#political-communication
Left-wing politics
fromwww.mediaite.com
3 months ago

We Are Cooked': Senate Democrat Agrees With Jesse Watters's Assessment of How Right-Wing Media Is Schooling the Left

Democrats must adapt their media strategies to avoid political failure, according to Sen. Chris Murphy.
fromwww.mediaite.com
5 months ago
Miscellaneous

Peter Doocy Breaks Down White House Stagecraft' Designed to Minimize' Biden's Mistakes: They Would Just Blast Music'

Left-wing politics
fromwww.mediaite.com
3 months ago

We Are Cooked': Senate Democrat Agrees With Jesse Watters's Assessment of How Right-Wing Media Is Schooling the Left

Democrats must adapt their media strategies to avoid political failure, according to Sen. Chris Murphy.
fromwww.mediaite.com
5 months ago
Miscellaneous

Peter Doocy Breaks Down White House Stagecraft' Designed to Minimize' Biden's Mistakes: They Would Just Blast Music'

more#political-communication
US news
fromwww.npr.org
3 months ago

Sesame Workshop will 'downsize significantly' with layoffs, CEO says

Sesame Workshop is significantly downsizing amidst funding changes and a shift in media strategy.
#content-innovation
Media industry
fromAdweek
3 months ago

A+E Networks Reveals New Name and Rebrands Ad Sales Team

A+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.
Marketing tech
fromAdweek
3 months ago

Code & Theory Taps Jess Giles to Lead New Publishing Service

Jessica Giles, ex-Cosmopolitan editor-in-chief, leads Code & Theory's new Media Experience Practice, focusing on digital transformation for media brands.
Media industry
fromAdweek
3 months ago

A+E Networks Reveals New Name and Rebrands Ad Sales Team

A+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.
Marketing tech
fromAdweek
3 months ago

Code & Theory Taps Jess Giles to Lead New Publishing Service

Jessica Giles, ex-Cosmopolitan editor-in-chief, leads Code & Theory's new Media Experience Practice, focusing on digital transformation for media brands.
more#content-innovation
Media industry
fromThe Drum
3 months ago

Ringier Axel Springer Poland's Danuta Bregua on pioneering region's digital subscriptions

Ringier Axel Springer Poland is integrating AI across operations and enhancing audio content to leverage emerging media trends.
US politics
fromIntelligencer
3 months ago

The Washington Post's Strategy Is to Do Whatever Jeff Bezos Wants

Bezos is reshaping The Washington Post's editorial ideology to support personal liberties and free markets.
Right-wing politics
fromwww.mediaite.com
3 months ago

Jesse Watters Cheers Fox News Important Part in MAGA's '21st Century Information Warfare' Machine

Right-wing media has adopted a more effective, decentralized strategy for public influence than the outdated methods employed by the left.
fromMarTech
4 months ago

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) is gaining traction as a major media channel, offering unique opportunities for brand awareness and advanced digital targeting, especially in B2B sectors.
Marketing
fromSlate Magazine
4 months ago

He Should Be the Last Person Going on Tucker Carlson. It's All Too Clear Why He Did.

Eric Adams, facing dual political and legal crises, seeks to regain favor through public appearances, but his previous tough-on-crime stance has eroded public support.
NYC politics
fromInc
4 months ago

3 Tips for Executive Influencers to Leverage Social Media

It is now common practice for journalists to take a leader's social media post and include it in news coverage.
Social media marketing
Europe politics
fromwww.theguardian.com
5 months ago

With Trump as America's tsar and Musk at his side, Starmer must now look to Europe | Jonathan Freedland

Steve Bannon's tactic of overwhelming audiences with multiple outrages is exemplified by Trump's ongoing controversial activities and Musk's involvement in UK affairs.
Miscellaneous
fromwww.nytimes.com
5 months ago

Netflix NFL Christmas Day games mark a seismic shift in TV, sports media

Netflix has started to pivot towards sports by securing exclusive NFL game streaming rights, indicating a significant strategic shift.
fromDigiday
6 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.
Marketing
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