#media-strategy

#media-strategy

NOVA's CREATE division introduces Kim Kerton for podcast-led content partnerships to enhance brand integration.

Trump's election win has validated podcasting as a significant media force, reshaping how audiences engage with political discourse.

ABC News is shifting its podcast strategy to focus on the True Crime genre.

Leveraging media outlets effectively amplifies a business's message and promotes its offerings.

Democrats need to engage with alternative media to connect with broader audiences and counter conservative messaging.

Zelensky seeks to leverage nonmainstream media to communicate with Republican lawmakers amidst changing political dynamics in the U.S.

The Biden administration used stagecraft to limit press interaction and minimize public mistakes by the president.

Personal ownership of communications enhances authenticity and effectiveness.

Direct engagement through personal branding can boost company reputation.

CEOs must adopt tailored communication strategies focused on their target audiences, utilizing various media channels.

Understanding the audience is pivotal for effective CEO communications.

Trump's media strategy during the Super Bowl emulates brand activation, aiming to command attention and control narratives.

He strategically engaged with the media to mitigate potential negative coverage.

Campaign candidates find less value in mainstream media, as audiences largely align with their views.

Viral moments on alternative media can significantly impact fundraising and voter engagement.

A+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.

Jessica Giles, ex-Cosmopolitan editor-in-chief, leads Code & Theory's new Media Experience Practice, focusing on digital transformation for media brands.

The Trump administration's 'Flood the Zone' strategy manipulates information overload to influence media narratives.

Trump's controversial proposals are reshaping the media landscape.

His administration's rapid announcements raise concerns over sustainability and narrative control.

The Trump administration is employing a strategy of overwhelming the media with numerous simultaneous developments to distract and achieve its agenda.

Donald Trump's early presidency relied on a strategy of overwhelming the media to weaken coherent opposition.

The second Trump administration may experience less news traffic due to fatigue and a shift in audience engagement strategies.

Pete Hegseth's nomination for Secretary of Defense is gaining traction according to a top Trump official, amid efforts to reshape his narrative.

New York magazine is increasing pop-up newsletters to engage readers and boost retention.

Headlines and treatments are crucial for engaging readers and creating a magazine's voice, balancing boldness with the need to avoid clickbait.

The role of chief media officers is expanding beyond traditional boundaries, emphasizing integration with marketing and analytics.

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.

Companies can achieve 'negative CAC' by integrating media into their customer acquisition strategies, reversing traditional spending on marketing.

Dan Pfeiffer insists Democrats must engage with conservative media for broader reach.

The New Yorker art team faced unexpected challenges creating a cover for the November 18 issue due to the surprising election outcomes.

Democratic leaders must recognize and support left-leaning new media to effectively engage voters, mirroring the GOP's successful media strategy.

Comcast launches Sports & News TV to stay competitive in streaming market.

The new package includes major local broadcast and news channels.

Comcast is spinning off its cable networks to focus on more dynamic segments like film and theme parks.

Africa Community Media focuses on digital transformation and content personalization to enhance audience engagement and revenue diversification.

AI is enhancing content curation and advertising efficiency for Africa Community Media.

CNN is shifting focus from TV to digital by cutting 200 jobs in TV roles and hiring 200 in digital.

Angi's rebrand in 2021 shifted its media strategy towards data-driven testing across new channels to enhance brand awareness.

Media organizations will embrace an insurgent strategy focused on sustainability and reclaiming relevance in the face of challenges to democracy.

Gannett's leadership emphasizes factual reporting and local issues over national candidate endorsements, reflecting a shift towards serving a larger, middle-ground audience.

The Washington Post has a new internal mission statement emphasizing storytelling for a broader audience amid internal challenges and leadership concerns.

The New York Times is experiencing significant growth in digital subscriptions, surpassing two million international subscribers in 2024.

Democrats outspent Republicans on advertising, yet Trump's alternative media strategy proved more effective in engaging disillusioned voters.

NowThis is pivoting towards Gen Z content to tap into their cultural and economic influence, led by editor Michael Vito Valentino.

PODignite enhances Ignite Creator Studios' offerings with a tailored content marketing strategy for businesses.

Netflix has started to pivot towards sports by securing exclusive NFL game streaming rights, indicating a significant strategic shift.

Netflix is removing most interactive shows due to limited success, retaining only four as it shifts focus to other technological efforts.

Calm effectively uses serene ad breaks during election nights to stand out amidst the chaos, enhancing brand recognition and engagement.

EX.CO launches Green Media Products to help advertisers measure and reduce carbon emissions while maintaining ad effectiveness.

Kamala Harris' campaign desired to appear on 'Hot Ones', but the show opted to avoid political content.

Nate Silver criticizes Kamala Harris's campaign for avoiding traditional media, dismissing claims of unfair treatment as poor excuses for their strategic choices.

Trump's campaign strategically targeted young audiences through edgy podcasts to combat the decline of traditional media influence.

The Washington Post halted presidential endorsements to regain trust following significant subscriber losses.

The paper's reliance on liberal readership is critical for its revenue.

The backlash to the endorsement decision shows the high stakes of editorial choices.

The Washington Post's non-endorsement of the 2024 presidential race led to over 250,000 cancellations, revealing a significant consumer reaction.