#media-strategy

#media-strategy

Jessica Giles, ex-Cosmopolitan editor-in-chief, leads Code & Theory's new Media Experience Practice, focusing on digital transformation for media brands.

Media attempts to appease Trump will fail and harm authenticity.

The shift to neutrality alienates core audiences and impacts ratings.

Misguided choices, like Bezos's, can cost media organizations significantly.

Leveraging media outlets effectively amplifies a business's message and promotes its offerings.

Africa Community Media focuses on digital transformation and content personalization to enhance audience engagement and revenue diversification.

AI is enhancing content curation and advertising efficiency for Africa Community Media.

The second Trump administration may experience less news traffic due to fatigue and a shift in audience engagement strategies.

Understanding your audience and their behaviors is crucial for effective storytelling and media strategy.

The ABCDE model aids communicators in crafting impactful narratives and campaigns.

Donald Trump's first month in office was exceptionally eventful, overshadowing other presidents' terms.

Bannon positions himself as a political martyr energized by his prison experience, ready to push election conspiracies with renewed vigor.

Steve Bannon believes Trump's media strategy is effectively diverting attention from critical issues, leading to a media meltdown.

Donald Trump's early presidency relied on a strategy of overwhelming the media to weaken coherent opposition.

Steve Bannon advised Trump to retain Matt Gaetz in his cabinet to redirect media scrutiny from Hegseth and Patel's scandals.

Biden's decision to skip the Super Bowl interview reflects deeper political concerns, especially compared to Trump's effective use of media opportunities.

Trump's town hall performance was characterized by boastfulness and evasion, even in a supportive female setting.

CNN's recent overhaul signifies a possible recognition of the negative impacts of their anti-Trump stance.

Trump's Super Bowl appearance showcased a theatrical and imperial approach to leadership, reflecting a desire for authority and media dominance.

Zelensky seeks to leverage nonmainstream media to communicate with Republican lawmakers amidst changing political dynamics in the U.S.

Trump aims for swift implementation of controversial policies, indicating a rapidly changing political landscape for media coverage.

The Trump administration's 'Flood the Zone' strategy manipulates information overload to influence media narratives.

Trump's controversial proposals are reshaping the media landscape.

His administration's rapid announcements raise concerns over sustainability and narrative control.

The Trump administration is employing a strategy of overwhelming the media with numerous simultaneous developments to distract and achieve its agenda.

Pete Hegseth's nomination for Secretary of Defense is gaining traction according to a top Trump official, amid efforts to reshape his narrative.

Steve Bannon's strategy of overwhelming media distractions enables significant political actions to occur unnoticed.

Trump's return to presidency emphasized his control over optics and strategy, indicating a media-driven approach to governance.

Trump's interview on Rogan's podcast will target young male voters ahead of the election.

This media strategy marks a shift in Trump's engagement with previously skeptical figures like Rogan.

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.

Marketers must adapt to a new media landscape characterized by direct communication and niche engagement, as highlighted by Chris McCrudden.

Trump aims for bold communication in his second term, focusing on captivating media moments and a significant number of executive orders.

New York magazine is increasing pop-up newsletters to engage readers and boost retention.

Headlines and treatments are crucial for engaging readers and creating a magazine's voice, balancing boldness with the need to avoid clickbait.

Companies can achieve 'negative CAC' by integrating media into their customer acquisition strategies, reversing traditional spending on marketing.

Trump's election win has validated podcasting as a significant media force, reshaping how audiences engage with political discourse.

Comcast launches Sports & News TV to stay competitive in streaming market.

The new package includes major local broadcast and news channels.

Comcast is spinning off its cable networks to focus on more dynamic segments like film and theme parks.

The role of chief media officers is expanding beyond traditional boundaries, emphasizing integration with marketing and analytics.

CNN is shifting focus from TV to digital by cutting 200 jobs in TV roles and hiring 200 in digital.

Democrats struggle with media engagement as they prioritize money over attention, while Republicans effectively capitalize on attention dynamics, exemplified by Trump.

Kamala Harris's Fox News interview aims to connect with skeptical independent voters before Election Day.

Democrats need to engage with alternative media to connect with broader audiences and counter conservative messaging.

Democratic leaders must recognize and support left-leaning new media to effectively engage voters, mirroring the GOP's successful media strategy.

Abby Phillip discusses her experience on CNN NewsNight and the dynamics of media coverage in politics.

The Biden administration used stagecraft to limit press interaction and minimize public mistakes by the president.

Media organizations will embrace an insurgent strategy focused on sustainability and reclaiming relevance in the face of challenges to democracy.

Gannett's leadership emphasizes factual reporting and local issues over national candidate endorsements, reflecting a shift towards serving a larger, middle-ground audience.

The Washington Post has a new internal mission statement emphasizing storytelling for a broader audience amid internal challenges and leadership concerns.

The New York Times is experiencing significant growth in digital subscriptions, surpassing two million international subscribers in 2024.

Democrats outspent Republicans on advertising, yet Trump's alternative media strategy proved more effective in engaging disillusioned voters.

NowThis is pivoting towards Gen Z content to tap into their cultural and economic influence, led by editor Michael Vito Valentino.

PODignite enhances Ignite Creator Studios' offerings with a tailored content marketing strategy for businesses.

Netflix has started to pivot towards sports by securing exclusive NFL game streaming rights, indicating a significant strategic shift.

Netflix is removing most interactive shows due to limited success, retaining only four as it shifts focus to other technological efforts.

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.

The main challenge with TV advertising is efficiency, not effectiveness.

Calm effectively uses serene ad breaks during election nights to stand out amidst the chaos, enhancing brand recognition and engagement.

EX.CO launches Green Media Products to help advertisers measure and reduce carbon emissions while maintaining ad effectiveness.

Amazon plans to expand Prime Video advertising to multiple countries in 2025.

The company exceeded its $1.8 billion ad target, bolstered by sports programming.

Introducing ads is a strategic move to cope with increasing programming expenses.

Kamala Harris's public speaking abilities are under scrutiny as her handlers debate the risks of exposing her to more interviews during her 2024 presidential campaign.

Sara Haines criticized Kamala Harris for not clearly distinguishing herself from President Biden during her media appearances.

Vice President Kamala Harris's Fox News interview represents a strategy to challenge her critics about media interaction.

Kamala Harris' campaign desired to appear on 'Hot Ones', but the show opted to avoid political content.

Nate Silver criticizes Kamala Harris's campaign for avoiding traditional media, dismissing claims of unfair treatment as poor excuses for their strategic choices.

Vice President Kamala Harris is leveraging unconventional media channels to reach broader audiences and shape public narratives.

Trump's campaign strategically targeted young audiences through edgy podcasts to combat the decline of traditional media influence.

The Washington Post halted presidential endorsements to regain trust following significant subscriber losses.

The paper's reliance on liberal readership is critical for its revenue.

The backlash to the endorsement decision shows the high stakes of editorial choices.

Jeff Bezos emphasizes the need for the Washington Post to reinvent its journalism approach due to declining public trust in the media.

The Washington Post's non-endorsement of the 2024 presidential race led to over 250,000 cancellations, revealing a significant consumer reaction.