The insidious design of Trump's second term
Briefly

Upon his second term in office, Trump's team prepared to reshape the narrative surrounding his presidency. Utilizing dramatic imagery and technology, he has created a compelling, albeit controversial, vision of governance. Unlike his first term, where he lacked a digital presence, Trump's current strategies include eracing topics and figures unfriendly to his agenda. This calculated effort to control the narrative reflects a blend of tactics from both past and present, redefining how presidents interact with the media and the public.
His approach to governing is as much a practice of world-building as it is policy building. He has woven together imagery, rhetoric, and technology to create an unnervingly convincing vision.
Trump has leveraged craftily designed aesthetics to position his destructive policies as necessary and his self-concerned personality as heroic, all while he dismantles the institutions in place to question him.
Read at Fast Company
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