Since Elon Musk's acquisition of Twitter, now X, the platform's relationships with advertisers and journalists have weakened. In an effort to improve its public image, X is seeking a new head of PR, a role that has been vacant since earlier this year. This new leader will work closely with CEO Linda Yaccarino to help restore advertiser confidence, which took a hit after Musk's confrontational public statements. Recent efforts suggest some recovery in ad revenue, but the company still faces criticism for its moderation and controversial reinclusions of certain banned activists.
X is currently on the lookout for a communications leader as it aims to improve its public image following a tumultuous period under Elon Musk's ownership.
The job is crucial as X tries to mend ties with advertisers and journalists after facing backlash due to Musk's controversial statements and platform policies.
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