Wired, under the leadership of Katie Drummond, has successfully increased its subscriber base by focusing on delivering timely and exclusive news. With the resurgence of interest in politics, particularly following the 2024 election and the unexpected collaboration between Donald Trump and Elon Musk, the publication positioned itself strategically to break compelling stories that resonated with a large audience. Despite skepticism about the potential for a 'Trump Bump' in subscriber numbers, Drummond's approach proved fruitful, culminating in over 62,500 new subscribers in just two weeks.
We really focused on being a source for timely and unique news. It was about making sure we were breaking stories that resonated with audiences deeply.
The political landscape shifted so rapidly after the 2024 election. We managed to position ourselves in just the right spot to capture that intense interest.
When we saw the union of figures like Trump and Musk, we knew we had a massive opportunity. It was unprecedented in many ways.
People often underestimate the appetite for quality journalism even in a saturated market. Our strategy proved that there’s always room for new perspectives.
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