In a rapidly evolving digital landscape, starting a company has become easier due to AI, while capturing audience attention has become increasingly difficult. Competing for media coverage is crucial, despite the rise of direct communication methods. Startups are encouraged to focus on their target audience rather than chasing viral trends. Content should resonate with specific audiences instead of imitating popular, unrelated formats. Founders should leverage their strengths by engaging on platforms where their audience is present rather than spreading themselves too thin across all channels.
Your job is to create content that resonates - not alienates.
Audiences are fragmented, attention is scarce, and it's difficult to land media coverage. And really, does media coverage even matter anymore, in the era of 'go direct'? (Spoiler alert, it does, but not just for the reasons you might think.)
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