Recent research from GSTV and IPG Magna shows that video ads on gas pumps have successfully increased foot traffic to Applebee's by 12%. Furthermore, when gas pump ads were combined with connected TV and digital advertisements, visits to the restaurant surged by 22% and 27%, respectively. This study aims to highlight the synergistic effects of combining different media types for enhanced brand messaging. GSTV's history also suggests that gas pump ads boost restaurant foot traffic positively 80% of the time, illustrating their potential effectiveness.
Video advertisements on gas pumps significantly boosted foot traffic to Applebee's by 12%, underscoring the effectiveness of this medium in driving customers to restaurants.
The incorporation of gas pump video ads with connected TV and digital advertising resulted in traffic increases of 22% and 27%, indicating the added value of multiscreen campaigns.
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