Known is revolutionizing client-agency dynamics by equipping clients with tools, specifically the Skeptic platform, that allow them to verify and enhance media planning initiatives. Stable in their methodology yet innovative in their approach, founders Kern Schireson and Ross Martin aim to reinvigorate client agency. Clients, empowered by this new autonomy, are expected to utilize data science and measurement methodologies to ensure optimized results, making the process significantly quicker. With several clients already onboard, the platform is reshaping the concept of media oversight.
"Clients are now pushing the buttons themselves - they can have that Iron Man suit. They can be Tony, Tina or Tyrone Stark," said Martin.
"Sometimes you have a hunch about something but you don't have the time in your day to necessarily go figure out which data to look at or how to confirm or deny," said the client.
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