RJ Bardsley emphasizes the importance of narrative development in technology communications. Many companies overlook narrative when managing budgets, leading to miscommunication about complex products. A well-crafted narrative helps unify brand messaging across channels, making it easier for diverse audiences to understand a company's value. This strategy not only elevates external communications but also drives better business development and sales performance. The article outlines six tips for tech companies to better develop their narratives, highlighting it as a foundational step in communications programs.
Many times, narrative gets neglected when CMOs or PR directors either don't understand narrative or are looking to cut costs and streamline budgets.
Good narrative generally means better performance in external communications programs, which tends to lead to better business development and, ultimately, more sales.
Narrative is especially important for technology companies because they often have very complex products and services, making it challenging for audiences to understand their value.
Narrative development should come at the beginning of a PR, social media or advertising campaign, as it gives communications programs shape and form.
Collection
[
|
...
]