OneFootball is evolving from a score and news aggregator into a dynamic ecosystem focused on content due to changing fan consumption habits. The new campaign, 'This Is Our Club,' emphasizes short-form content, particularly 15 to 30 seconds, as essential for engagement. Modern football fans, characterized as 'mobile first,' consume content at all times, craving real-time interaction rather than just match results. The platform aims to capture and own the moments that define fandom, including speculation, memes, and micro-moments surrounding the sport.
The launch of its new international campaign, 'This Is Our Club,' marks a strategic repositioning for OneFootball, which aims to evolve into a dynamic ecosystem of streaming, editorial, and gamification.
We did a poll among fans and saw three things. Short form content is king, anything between 15 and 30 seconds is it and, after that, we lose them.
Modern fans are consuming content at all hours of the day, before a match, during a match, and after a match, showcasing their hunger for real-time content.
Platforms like OneFootball are shaping fandom by owning everything in between— the speculation before the match, post-match memes, and the countless micro-moments that fuel fan conversations.
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