Short-form dramas are surging in popularity due to decreasing attention spans, particularly in the U.S. market, where average viewing times have significantly declined. Originally popularized in Asia, this trend has expanded globally with platforms like TikTok and dedicated apps like Vigloo, catering to viewers looking for quick, engaging content. The CEO of SpoonLabs notes the growth of this sector with nearly 300 companies involved in creating short dramas, indicating a burgeoning market. Vigloo, launched in July 2024, targets a diverse audience by offering compelling content in multiple languages, tapping into the U.S. appetite for bite-sized entertainment.
Globally right now there are almost 300 companies that are doing short form dramas and all of these companies think that this business has great potential.
Vigloo launched in July 2024, offering short romances, mysteries, thrillers, and comedies from Korea, Japan, and the U.S., subtitled in eight languages.
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