"Micro dramas, the soapy Asian import, have won millions of paying viewers in the US with exaggerated romances, often involving badly behaving billionaires. One of the leading players, DramaBox, knows that werewolves and love stories - including "Summer Honeymoon with My Secret Billionaire" and "Dean: My Mafia Protector" - will only take it so far. Richard Zhou, DramaBox's head of global content, said the app is looking to diversify into new storytelling styles and genres."
"It's also planning to experiment with animated shows for kids. Hollywood's fascination with micro dramas has grown along with the popularity of apps like DramaBox and ReelShort. In an interview with Business Insider, DramaBox executives laid out their goals for the US market and how they plan to stay ahead of the proliferating number of competitors. "Our ambition is to become the most popular micro drama platform for American users and our partners in the industry," Zhou said."
"DramaBox, part of Singapore-based StoryMatrix, earns money through pay-per-view, subscriptions (at $20 a week), and ads. It's also developing a new revenue stream in product placement and plans to open a New York office. Sensor Tower estimates that DramaBox generated $450 million in global in-app revenue as of March, just behind ReelShort's $490 million. DramaBox executives take issue with those rankings, saying their own numbers are higher, without sharing specifics."
Micro dramas have attracted millions of paying US viewers with exaggerated romances and archetypal characters such as badly behaving billionaires, werewolves, and mafia protectors. DramaBox is broadening its slate beyond romance by developing family-focused series, testing choose-your-own-adventure formats, and exploring animated programming for children. The platform monetizes via pay-per-view, weekly subscriptions, ads, and planned product placement, and is preparing a New York office to support US growth. Sensor Tower estimated DramaBox's global in-app revenue at $450 million as of March, near competitor ReelShort, while internal figures and profitability are claimed to be higher.
Read at Business Insider
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