#streaming-monetization

[ follow ]
fromApp Developer Magazine
9 months ago

Tiledmedia unveils how a durable cross-platform player fuels streaming

We showed the Multiview magic of our Player to the industry in 2024: This year, we're showing that we're about much more than Multiview," explains Rob Koenen, Tiledmedia Co-founder and Chief Business Officer. "We're showing how our Player's much wider capabilities set can infuse a streaming operation with technical agility, efficiency and resilience, create new revenue opportunities, and loyalty-generating user experiences. We are so excited, and we look forward to welcoming IBC 2025 visitors to our first-ever solo stand," Koenen says.
Tech industry
fromBusiness Insider
1 month ago

Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance

Micro dramas, the soapy Asian import, have won millions of paying viewers in the US with exaggerated romances, often involving badly behaving billionaires. One of the leading players, DramaBox, knows that werewolves and love stories - including "Summer Honeymoon with My Secret Billionaire" and "Dean: My Mafia Protector" - will only take it so far. Richard Zhou, DramaBox's head of global content, said the app is looking to diversify into new storytelling styles and genres.
Television
Media industry
fromAdExchanger
1 month ago

Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic | AdExchanger

Live sports advertising remains highly valuable, while nonsports streaming inventory drives growth in programmatic CTV and targeted, performance-focused buying as upfront deals soften.
[ Load more ]