Marketing tech
fromEMARKETER
2 months agoMajority of media agency professionals plan to increase CTV spending
US media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.
"For advertisers, the importance of this data in the connected TV space cannot be overstated. ACR data provides a powerful tool that reshapes how they reach, engage, and measure their target audiences."
Dude Perfect isn't playing games. The company just hired its first CEO to help it continue to grow beyond social-media fame into a full-fledged media empire.