#connected-tv

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fromEMARKETER
1 day ago

Traditional TV still dominates daily media time

US adults are forecasted to spend an average of 2 hours and 29 minutes per day watching traditional TV in 2025, more than any other media activity.
#streaming-services
fromZDNET
1 day ago
Television

I love Roku for keeping its ads unobtrusive - which is why this Amazon deal worries me

fromZDNET
1 day ago
Television

I love Roku for keeping its ads unobtrusive - which is why this Amazon deal worries me

more#streaming-services
fromAdExchanger
2 days ago

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.
E-Commerce
#advertising
Marketing tech
fromEMARKETER
3 months ago

Majority of media agency professionals plan to increase CTV spending

US media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Marketing tech
fromAdweek
3 months ago

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Marketing tech
fromAdweek
4 months ago

Roku Bolsters Ads Team With New VP of Global Ad Sales

Roku hires Lauren Benedict as VP of Global Ad Sales to enhance advertising efforts and capitalize on shifting trends towards connected TV (CTV).
Marketing tech
fromMarTech
4 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Marketing tech
fromThe Drum
2 months ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Marketing tech
fromEMARKETER
3 months ago

Majority of media agency professionals plan to increase CTV spending

US media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Marketing tech
fromAdweek
3 months ago

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Marketing tech
fromAdweek
4 months ago

Roku Bolsters Ads Team With New VP of Global Ad Sales

Roku hires Lauren Benedict as VP of Global Ad Sales to enhance advertising efforts and capitalize on shifting trends towards connected TV (CTV).
Marketing tech
fromMarTech
4 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Marketing tech
fromThe Drum
2 months ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
more#advertising
#advertising-technology
fromInc
1 month ago
Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

fromInc
1 month ago
Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

more#advertising-technology
#digital-advertising
Marketing tech
fromAdweek
1 month ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
Television
fromExchangewire
2 months ago

Triplelift Commemorates 100 Years of Television with Landmark Industry Report

TripleLift's report marks the centennial of television, reflecting on its evolution and future opportunities in connected TV advertising.
more#digital-advertising
fromDigiday
2 months ago

Podcast consumption shifts toward connected TVs

Podcasters are now recognizing the shift in viewership patterns, with connected TVs becoming a major platform for audiences, prompting a transformation in content strategy.
Podcast
#digital-marketing
Marketing tech
fromDigiday
4 months ago

Amazon's impact on the streaming ad market has opened CTV door to small business advertisers

CPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
Marketing tech
fromDigiday
4 months ago

Amazon's impact on the streaming ad market has opened CTV door to small business advertisers

CPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
more#digital-marketing
Marketing tech
fromEMARKETER
4 months ago

Why retail media CTV campaigns are so hard to track

Advertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
Marketing tech
fromDigiday
4 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
fromMarTech
5 months ago

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) is gaining traction as a major media channel, offering unique opportunities for brand awareness and advanced digital targeting, especially in B2B sectors.
Marketing
Marketing
fromDigiday
6 months ago

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.
Marketing
fromAdweek
6 months ago

How the Omnicom and IPG Merger Could Reshape TV Advertising

The Omnicom-IPG merger could significantly impact CTV ad rates and negotiations, enhancing the scale but raising questions about pricing power.
Larger budgets are shifting towards retail media and performance TV, warranting greater leverage in negotiations for agencies.
fromExchangewire
7 months ago

Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.com

"For advertisers, the importance of this data in the connected TV space cannot be overstated. ACR data provides a powerful tool that reshapes how they reach, engage, and measure their target audiences."
Marketing
fromThe Drum
8 months ago

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

“CTV is experiencing explosive growth, but we're still in the early innings of figuring out how to make it work at scale,” said Anthony Katsur, CEO of IAB Tech Lab.
Marketing
fromBusiness Insider
8 months ago

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Dude Perfect isn't playing games. The company just hired its first CEO to help it continue to grow beyond social-media fame into a full-fledged media empire.
Miscellaneous
fromAdExchanger
10 months ago

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada aims to emphasize its family-owned identity in brand marketing while embracing innovative advertising methods to broaden its reach without substantial production costs.
Marketing
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