#connected-tv
#connected-tv

Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics | AdExchanger

Traditional TV viewing is declining and households are moving exclusively to streaming.

Advertisers need to allocate ad spend to CTV to avoid being left behind.

CTV offers superior engagement and targeting opportunities for advertisers. [ more ]

MarTech

6 months ago

Upgrade your 2024 B2B marketing game with this powerful ad channel | MarTech

Connected TV offers precise targeting and measurable results for B2B marketers.

Enhancements in the future will bring even more beneficial features to CTV.

B2B marketers should not overlook the power of CTV in their marketing strategies. [ more ]

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Marketing Dive

1 week ago

Legacy media makes new bets on CTV and retail media convergence

Advertisers are shifting spend towards retail media and connected TV, with a focus on merging CTV scale and brand-building with retail media's data-driven capabilities. [ more ]

Forbes

4 days ago

Council Post: New TV Advertising Technology Will Transform The 2024 Election

CTV emerges as a key battleground for political advertisers in the 2024 campaign season. [ more ]

Forbes

1 month ago

How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry

Connected TV (CTV) is a rapidly growing sector in digital advertising, attracting advertisers for its combination of big-screen storytelling and digital optimization capabilities. [ more ]

The Drum

How brands are betting on creator commerce in 2024

Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.

Creators are seen as more trusted than ads or celebrities by marketing decision makers. [ more ]

Deadline

GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots

The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.

BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator. [ more ]

Digiday

Media Buying Briefing: Here are five media agency trends to watch in 2024

Media agencies will face major challenges in 2024, including the impact of cookies going away, the rise of connected TV, scrutiny on digital platforms, and the rise of generative AI.

Marketers are increasingly in-housing their advertising efforts and directly connecting with customers, leading to deeper relationships and more personalized messaging. [ more ]

Digiday

3 weeks ago

Data science

How accurate and precise data sets drive effective first-party data activation

The landscape of data-driven advertising is evolving rapidly, emphasizing the importance of precise seed data sets for accurate targeting. [ more ]

Digiday

2 months ago

Privacy technologies

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month

CTV ad fraud scheme costing $7.5 million monthly

CycloneBot mimics extended CTV viewing sessions [ more ]

Digiday

Privacy technologies

How children's privacy laws complicate connected TV tracking practices

Connected TV industry's use of IP addresses for tracking viewers raises concerns about children's privacy laws.

The introduction of Amazon Prime Video's ad-supported tier will intensify competition among premium streaming ad sellers during an uncertain budgetary period. [ more ]

Axios

2 months ago

Online marketing

New marketplace launches to shift more political ads to streaming

Connected TV provides more video inventory for targeting voters.

Madhive's marketplace allows political advertisers to buy TV ads at scale across different networks. [ more ]

AdExchanger

Marketing tech

Programmatic CTV Will Hit Puberty In 2024 | AdExchanger

Advertisers are increasingly treating connected TV (CTV) as a digital performance channel and demand for programmatic CTV is expected to continue growing.

Programmatic CTV offers a cost-effective way to target and attribute ads while maintaining scale, which is why more advertisers are turning to it. [ more ]

AdExchanger

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.

CTV advertising is growing at a faster pace than can be explained by its growth in viewership. [ more ]

The Drum

Growth hacking

Where is the next wave of marketing investment growth coming from in 2024?

Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.

Creators are trusted more than ads or celebrities, ranking them top in growth of all investments. [ more ]

Mediapost

Growth hacking

Spending Growth For Open Programmatic CTV Ads Slowed In Q3

Spending on open programmatic advertising for connected TV increased 2% YoY to $5.3 billion in Q3.

The growth in open programmatic advertising for connected TV has slowed down significantly compared to previous years.

The growth varied widely among different types of programmatic advertising on connected TV. [ more ]

AdExchanger