How advertisers are connecting CTV and retail media to add value
The combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.
Ryan Reynolds' ad platform seeks IPO with Morgan Stanley's help
MNTN is planning an IPO potentially in early 2025, leveraging its unique advertising software in the connected TV space.
Walmart leverages Fubo's takeover ad format to connect content, commerce
Fubo's The Triple Play redefines advertising in CTV by integrating branded content with curated programming, enhancing engagement opportunities for advertisers.
The Ad Spend Tea Lives; Can AI Generate A Good Idea? | AdExchanger
MAGNA Global raises ad spend forecast for 2024 to $927 billion, citing Google, Meta, and Amazon's dominance in global ad revenue.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchanger
Cookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
How one company hopes to expand creators' presence in TV ads as CTV engagement grows
Studio71 is innovating in ad formats by integrating creator content with traditional ads on connected TV platforms.
The viewership on CTV platforms has increased significantly, signaling a transformative shift in advertising practices.
How advertisers are connecting CTV and retail media to add value
The combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.
Ryan Reynolds' ad platform seeks IPO with Morgan Stanley's help
MNTN is planning an IPO potentially in early 2025, leveraging its unique advertising software in the connected TV space.
Walmart leverages Fubo's takeover ad format to connect content, commerce
Fubo's The Triple Play redefines advertising in CTV by integrating branded content with curated programming, enhancing engagement opportunities for advertisers.
The Ad Spend Tea Lives; Can AI Generate A Good Idea? | AdExchanger
MAGNA Global raises ad spend forecast for 2024 to $927 billion, citing Google, Meta, and Amazon's dominance in global ad revenue.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchanger
Cookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
How one company hopes to expand creators' presence in TV ads as CTV engagement grows
Studio71 is innovating in ad formats by integrating creator content with traditional ads on connected TV platforms.
The viewership on CTV platforms has increased significantly, signaling a transformative shift in advertising practices.
The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.
Connatix & JW Player Merge to Create the Industry's Largest Video Technology & Monetisation Platform - ExchangeWire.com
JWP and Connatix merged to create a comprehensive platform for video streaming and monetisation, meeting the demands of evolving viewer habits.
The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.
Connatix & JW Player Merge to Create the Industry's Largest Video Technology & Monetisation Platform - ExchangeWire.com
JWP and Connatix merged to create a comprehensive platform for video streaming and monetisation, meeting the demands of evolving viewer habits.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement
Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).
The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement
Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).
The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
Transforming down-ballot campaigns with contextual advertising and CTV
Contextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million
Dude Perfect has appointed its first CEO, Andrew Yaffe, to expand beyond YouTube into a full-fledged media company.
Connected TVs pose severe privacy risks due to extensive data harvesting practices by streaming services, prompting calls for regulatory investigations.
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth
Brand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.
With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.
The shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets
Pixalate's Global Seller Trust Indexes provide an exhaustive ranking system for programmatic ad sellers, emphasizing metrics like market share and supply path optimization.
Ranking The Open Web | AdExchanger
The shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets
Pixalate's Global Seller Trust Indexes provide an exhaustive ranking system for programmatic ad sellers, emphasizing metrics like market share and supply path optimization.
Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election
Political campaigns are increasingly focusing on connected TV (CTV) for advertisement spending as the presidential election approaches, overshadowing traditional broadcasts.
The cases for and against investing in CTV during the presidential election cycle
Campaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.
New marketplace launches to shift more political ads to streaming
Connected TV provides more video inventory for targeting voters.
Madhive's marketplace allows political advertisers to buy TV ads at scale across different networks.
Council Post: New TV Advertising Technology Will Transform The 2024 Election
CTV emerges as a key battleground for political advertisers in the 2024 campaign season.
Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election
Political campaigns are increasingly focusing on connected TV (CTV) for advertisement spending as the presidential election approaches, overshadowing traditional broadcasts.
The cases for and against investing in CTV during the presidential election cycle
Campaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.
New marketplace launches to shift more political ads to streaming
Connected TV provides more video inventory for targeting voters.
Madhive's marketplace allows political advertisers to buy TV ads at scale across different networks.
Council Post: New TV Advertising Technology Will Transform The 2024 Election
CTV emerges as a key battleground for political advertisers in the 2024 campaign season.
5 Adtech VCs Reveal What They're Looking For and What They Avoid
Adtech funding in 2024 is at its slowest pace in a decade due to market saturation and economic uncertainties.
Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger
Sierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.
Nexxen: Share price rises on record first quarter revenue and bumper buyback
Nexxen reported record first quarter revenue, initiated a $50m share buyback program, and saw growth in programmatic display and mobile and desktop video revenue.
Legacy media makes new bets on CTV and retail media convergence
Advertisers are shifting spend towards retail media and connected TV, with a focus on merging CTV scale and brand-building with retail media's data-driven capabilities.
How accurate and precise data sets drive effective first-party data activation
The landscape of data-driven advertising is evolving rapidly, emphasizing the importance of precise seed data sets for accurate targeting.
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
CTV ad fraud scheme costing $7.5 million monthly
CycloneBot mimics extended CTV viewing sessions
How children's privacy laws complicate connected TV tracking practices
Connected TV industry's use of IP addresses for tracking viewers raises concerns about children's privacy laws.
The introduction of Amazon Prime Video's ad-supported tier will intensify competition among premium streaming ad sellers during an uncertain budgetary period.
How brands are betting on creator commerce in 2024
Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.
Creators are seen as more trusted than ads or celebrities by marketing decision makers.
GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots
The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.
BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator.
Programmatic CTV Will Hit Puberty In 2024 | AdExchanger
Advertisers are increasingly treating connected TV (CTV) as a digital performance channel and demand for programmatic CTV is expected to continue growing.
Programmatic CTV offers a cost-effective way to target and attribute ads while maintaining scale, which is why more advertisers are turning to it.
Media Buying Briefing: Here are five media agency trends to watch in 2024
Media agencies will face major challenges in 2024, including the impact of cookies going away, the rise of connected TV, scrutiny on digital platforms, and the rise of generative AI.
Marketers are increasingly in-housing their advertising efforts and directly connecting with customers, leading to deeper relationships and more personalized messaging.
CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger
Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.
CTV advertising is growing at a faster pace than can be explained by its growth in viewership.
Where is the next wave of marketing investment growth coming from in 2024?
Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.
Creators are trusted more than ads or celebrities, ranking them top in growth of all investments.
Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Spending on open programmatic advertising for connected TV increased 2% YoY to $5.3 billion in Q3.
The growth in open programmatic advertising for connected TV has slowed down significantly compared to previous years.
The growth varied widely among different types of programmatic advertising on connected TV.
Roku And Unity Want To Prove CTV Is A Performance Channel | AdExchanger
Roku is partnering with app monetization platform Unity to help gaming and mobile app developers add connected TV to their user acquisition campaigns.
The partnership aims to provide performance marketing attribution for streaming, allowing advertisers to accurately measure the impact of streaming media on app downloads and performance.
Roku is looking to attract app developers as new advertisers and is focusing on diversifying its demand for CTV campaigns.
How fast-food chain Carl's Jr. is pushing CTV to become a performance channel
Advertisers shifting budgets to Connected TV for performance and brand awareness.
Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.