#connected-tv
#connected-tv

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fromExchangewire

CTV Campaign Drives Strong Engagement for Thoughtworks, Delivering Significant Uplift in Clicks

Teads and Thoughtworks used CTV advertising with AI-driven contextual targeting and premium full-screen placements to reach 200,000+ users and boost B2B engagement.

E-Commerce

The case for connecting the dots in CTV advertising

Television

How the Streaming Ad Market Is Changing, for Better and Worse

Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromArs Technica

Marketing tech

Smart TV OS owners face "constant conflict" between privacy, advertiser demands

Marketing tech

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

fromTipRanks Financial

Marketing tech

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

E-Commerce

The case for connecting the dots in CTV advertising

Television

How the Streaming Ad Market Is Changing, for Better and Worse

Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromArs Technica

Marketing tech

Smart TV OS owners face "constant conflict" between privacy, advertiser demands

Marketing tech

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

fromTipRanks Financial

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

Advertisers are increasingly reallocating their budgets towards Amazon's advertising platform due to competitive advantages.

more#advertising

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.

fromExchangewire

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.

GenAI taking over digital video buyers' creatives | MarTech

Generative AI is changing digital video ad creation, with high adoption rates among buyers planning to utilize AI in their creatives.

Traditional TV still dominates daily media time

US adults will spend an average of 2 hours and 29 minutes daily on traditional TV in 2025.

I love Roku for keeping its ads unobtrusive - which is why this Amazon deal worries me

"We standardized on one streaming TV platform: Roku, which innovated its user interface by placing external device inputs on the same menu as streaming services."

Television

fromAdExchanger

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.

E-Commerce

In CTV, retail media and emerging channels, third-party data is more important than ever

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.

E-Commerce

Non-profit organizations

fromArs Technica

Inside the firm turning eerie blank streaming ads into useful nonprofit messages

AdGood transforms unfilled connected TV ad space into affordable opportunities for nonprofits, promoting social good.

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk's CTV ad business

Everyone's trying to undercut The Trade Desk. Amazon's and Google's demand-side platforms are enticing advertisers to buy more CTV inventory, enhancing competition in the market.

Media industry

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

MNTN's IPO on the NYSE indicates strong market interest, raising $187 million under the ticker MNTN.

Adtech platform MNTN targets up to $1.24 billion valuation in US IPO

MNTN targets a $1.24 billion valuation in its IPO, capitalizing on the shift to connected TV advertising.

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.

New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.

from24/7 Wall St.

The Trade Desk (Nasdaq: TTD) Earnings Live: Will TTD Recover After Rare Miss?

The rollout of the Kokai platform is expected to enhance client performance and retention for The Trade Desk.

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.

Podcast consumption shifts toward connected TVs

Podcasters are adapting to new viewership trends by creating more visually appealing content for connected TVs.

fromSocial Media Today

LinkedIn Announces New Video Ad Options at NewFronts

According to LinkedIn, the time spent watching video posts has increased by 36% year-over-year, showing a significant shift in user engagement towards video content.

Social media marketing

Vizio Gives Advertisers First Peek at Walmart's Ownership

Walmart is integrating Vizio's capabilities to enhance connected TV advertising using rich shopper data.

fromExchangewire

Triplelift Commemorates 100 Years of Television with Landmark Industry Report

Television has undergone a remarkable evolution over the past century from Baird's early mechanical demonstrations to today's streaming-first environment.

Television

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