#connected-tv

#connected-tv

Marketers must take the lead in combating online fraud to protect ad spend and optimize outcomes.

YouTube's CTV viewing is surging, with users now watching over a billion hours daily, highlighting significant growth opportunities for ad potential.

Google TV introduces a new ad network to reach millions of viewers across various devices and platforms.

IAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.

Netflix's ad-supported tier shows growth potential by targeting $760 billion in CTV ad revenue this year.

Ad revenue growth reflects a broader trend among streaming platforms adapting to digital advertising.

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

Businesses must innovate and adapt their digital marketing strategies for growth.

Return on ad spend (ROAS) will be crucial for effective advertising in 2025.

Connected TV (CTV) advertising will play a critical role in diversifying digital strategies.

Connected TV (CTV) presents opportunities for advertisers to reach incremental audiences and optimize strategies.

Albertsons Media Collective is enhancing its CTV advertising capabilities, reflecting a shift towards more managed services and curated partnerships for CPGs.

JWP and Connatix merged to create a comprehensive platform for video streaming and monetisation, meeting the demands of evolving viewer habits.

The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.

Mediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.

The Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.

Brand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.

With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.

Streaming platforms like CTV can enhance PR strategies with targeted storytelling, fostering trust and engagement despite historical biases towards traditional media.

Connected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.

Programmatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

The shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

Pixalate's Global Seller Trust Indexes provide an exhaustive ranking system for programmatic ad sellers, emphasizing metrics like market share and supply path optimization.

Marketers should embrace changing consumer behaviors and election dynamics to effectively engage shoppers this holiday season.

Chasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Political campaigns are increasingly focusing on connected TV (CTV) for advertisement spending as the presidential election approaches, overshadowing traditional broadcasts.

Campaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.

Connected TV provides more video inventory for targeting voters.

Madhive's marketplace allows political advertisers to buy TV ads at scale across different networks.

CTV emerges as a key battleground for political advertisers in the 2024 campaign season.