#connected-tv

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#advertising
Marketing tech
fromEMARKETER
1 month ago

Majority of media agency professionals plan to increase CTV spending

US media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Marketing tech
fromMarTech
2 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Marketing
fromMarketing Dive
3 months ago

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.
Marketing tech
fromExchangewire
2 months ago

Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

Equativ partners with Titan OS to enhance advertising capabilities in connected TV, offering premium placements and advanced targeting features.
Media industry
fromExchangewire
2 months ago

Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.com

The growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
Marketing tech
fromEMARKETER
1 month ago

Majority of media agency professionals plan to increase CTV spending

US media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Marketing tech
fromMarTech
2 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Marketing
fromMarketing Dive
3 months ago

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.
Marketing tech
fromExchangewire
2 months ago

Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

Equativ partners with Titan OS to enhance advertising capabilities in connected TV, offering premium placements and advanced targeting features.
Media industry
fromExchangewire
2 months ago

Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.com

The growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
more#advertising
#advertising-strategies
fromMarTech
1 month ago
Marketing tech

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.
Accurate measurement of CTV impact requires best practices like geo holdout tests.
Effective methods exist for measuring CTV's offline and online conversion impact.
fromExchangewire
5 months ago
Marketing

Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.com

ACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
fromMarTech
1 month ago
Marketing tech

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.
Accurate measurement of CTV impact requires best practices like geo holdout tests.
Effective methods exist for measuring CTV's offline and online conversion impact.
fromExchangewire
5 months ago
Marketing

Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.com

ACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
more#advertising-strategies
#advertising-technology
fromThe Motley Fool
1 month ago
Marketing tech

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.
Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.
fromAxios
5 months ago
Marketing tech

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.
fromThe Motley Fool
1 month ago
Marketing tech

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.
Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.
fromAxios
5 months ago
Marketing tech

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.
more#advertising-technology
#ad-tech
Marketing tech
fromDigiday
1 month ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
fromForbes
3 months ago
Marketing

Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?

The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
Marketing tech
fromDigiday
1 month ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
fromForbes
3 months ago
Marketing

Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?

The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
more#ad-tech
fromMarTech
3 months ago
Marketing

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.
Marketing
fromDigiday
4 months ago

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.
Marketing
fromAdweek
4 months ago

How Advertisers Can Fight Ad Fraud

Marketers must take the lead in combating online fraud to protect ad spend and optimize outcomes.
Marketing
fromAdweek
4 months ago

How the Omnicom and IPG Merger Could Reshape TV Advertising

The Omnicom-IPG merger could significantly impact CTV ad rates and negotiations, enhancing the scale but raising questions about pricing power.
Larger budgets are shifting towards retail media and performance TV, warranting greater leverage in negotiations for agencies.
#media-buying
fromThe Drum
6 months ago
Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
fromExchangewire
6 months ago
Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).
The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
fromThe Drum
6 months ago
Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
fromExchangewire
6 months ago
Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).
The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
more#media-buying
Marketing
fromDigiday
6 months ago

Transforming down-ballot campaigns with contextual advertising and CTV

Contextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
fromBusiness Insider
6 months ago
Miscellaneous

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Dude Perfect has appointed its first CEO, Andrew Yaffe, to expand beyond YouTube into a full-fledged media company.
fromDigiday
7 months ago
Marketing

The cases for and against investing in CTV during the presidential election cycle

Campaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.
fromAdExchanger
8 months ago
Marketing

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.
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