#connected-tv
#connected-tv

Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromArs Technica

Marketing tech

Smart TV OS owners face "constant conflict" between privacy, advertiser demands

fromDeadline

Marketing tech

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

fromTipRanks Financial

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

Advertisers are increasingly reallocating their budgets towards Amazon's advertising platform due to competitive advantages.

EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon's Ad Platform

Advertisers increasingly prefer Amazon's DSP over The Trade Desk due to lower fees and enhanced features.

fromVariety

Television

How the Streaming Ad Market Is Changing, for Better and Worse

Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromArs Technica

Marketing tech

Smart TV OS owners face "constant conflict" between privacy, advertiser demands

fromDeadline

Marketing tech

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

fromTipRanks Financial

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

Advertisers are increasingly reallocating their budgets towards Amazon's advertising platform due to competitive advantages.

Marketing tech

EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon's Ad Platform

more#advertising

fromExchangewire

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.

#generative-ai

2 weeks ago

Digital life

GenAI taking over digital video buyers' creatives | MarTech

Generative AI is changing digital video ad creation, with high adoption rates among buyers planning to utilize AI in their creatives.

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.

2 weeks ago

Digital life

GenAI taking over digital video buyers' creatives | MarTech

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.

Traditional TV still dominates daily media time

US adults will spend an average of 2 hours and 29 minutes daily on traditional TV in 2025.

fromZDNET

3 weeks ago

I love Roku for keeping its ads unobtrusive - which is why this Amazon deal worries me

"We standardized on one streaming TV platform: Roku, which innovated its user interface by placing external device inputs on the same menu as streaming services."

Television

fromAdExchanger

3 weeks ago

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.

E-Commerce

#retail-media

4 weeks ago

E-Commerce

In CTV, retail media and emerging channels, third-party data is more important than ever

Media industry

fromEMARKETER

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

4 weeks ago

E-Commerce

In CTV, retail media and emerging channels, third-party data is more important than ever

Media industry

fromEMARKETER

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

more#retail-media

Non-profit organizations

fromArs Technica

Inside the firm turning eerie blank streaming ads into useful nonprofit messages

AdGood transforms unfilled connected TV ad space into affordable opportunities for nonprofits, promoting social good.

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk's CTV ad business

Everyone's trying to undercut The Trade Desk. Amazon's and Google's demand-side platforms are enticing advertisers to buy more CTV inventory, enhancing competition in the market.

Media industry

fromInc

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

MNTN's IPO on the NYSE indicates strong market interest, raising $187 million under the ticker MNTN.

fromAol

Adtech platform MNTN targets up to $1.24 billion valuation in US IPO

MNTN targets a $1.24 billion valuation in its IPO, capitalizing on the shift to connected TV advertising.

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.

New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.

from24/7 Wall St.

The Trade Desk (Nasdaq: TTD) Earnings Live: Will TTD Recover After Rare Miss?

The rollout of the Kokai platform is expected to enhance client performance and retention for The Trade Desk.

fromThe Drum

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.

Podcast

Podcast consumption shifts toward connected TVs

Podcasters are adapting to new viewership trends by creating more visually appealing content for connected TVs.

fromSocial Media Today

LinkedIn Announces New Video Ad Options at NewFronts

According to LinkedIn, the time spent watching video posts has increased by 36% year-over-year, showing a significant shift in user engagement towards video content.

Social media marketing

Vizio Gives Advertisers First Peek at Walmart's Ownership

Walmart is integrating Vizio's capabilities to enhance connected TV advertising using rich shopper data.

fromExchangewire

3 months ago

Triplelift Commemorates 100 Years of Television with Landmark Industry Report

Television has undergone a remarkable evolution over the past century from Baird's early mechanical demonstrations to today's streaming-first environment.

Television

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.

Accurate measurement of CTV impact requires best practices like geo holdout tests.

Effective methods exist for measuring CTV's offline and online conversion impact.

#pubmatic

fromwww.exchangewire.com

Marketing tech

PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments

Marketing tech

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

fromwww.exchangewire.com

Marketing tech

PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments

Marketing tech

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

Why retail media CTV campaigns are so hard to track

Advertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.

Roku Bolsters Ads Team With New VP of Global Ad Sales

Roku hires Lauren Benedict as VP of Global Ad Sales to enhance advertising efforts and capitalize on shifting trends towards connected TV (CTV).

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

Marketing tech

The Trade Desk Stock Is Down 50%. Is It a Buy for 2025? | The Motley Fool

The Trade Desk reported strong revenue growth but fell short of expectations, impacting stock performance negatively.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

Marketing tech

The Trade Desk Stock Is Down 50%. Is It a Buy for 2025? | The Motley Fool

Amazon's impact on the streaming ad market has opened CTV door to small business advertisers

CPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.

Marketing

fromMarketing Dive

5 months ago

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.

fromForbes

6 months ago

Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?

"The biggest three contenders in the smart TV world-Android TV, Tizen OS and WebOS-each bring something unique to the table, redefining the viewing experience."

Marketing

6 months ago

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.

7 months ago

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are actively entering the talent management sector, using AI and connected TV to create all-in-one platforms that streamline creator-brand interactions.

Marketing