Triplelift Commemorates 100 Years of Television with Landmark Industry ReportTripleLift's report marks the centennial of television, reflecting on its evolution and future opportunities in connected TV advertising.
How Advertisers Can Fight Ad FraudMarketers must take the lead in combating online fraud to protect ad spend and optimize outcomes.
YouTube Previews Coming Features for CTVYouTube's CTV viewing is surging, with users now watching over a billion hours daily, highlighting significant growth opportunities for ad potential.
The Trade Desk Stock Is Down 50%. Is It a Buy for 2025? | The Motley FoolThe Trade Desk reported strong revenue growth but fell short of expectations, impacting stock performance negatively.
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbedNetflix's ad-supported tier shows growth potential by targeting $760 billion in CTV ad revenue this year.Ad revenue growth reflects a broader trend among streaming platforms adapting to digital advertising.
Triplelift Commemorates 100 Years of Television with Landmark Industry ReportTripleLift's report marks the centennial of television, reflecting on its evolution and future opportunities in connected TV advertising.
How Advertisers Can Fight Ad FraudMarketers must take the lead in combating online fraud to protect ad spend and optimize outcomes.
YouTube Previews Coming Features for CTVYouTube's CTV viewing is surging, with users now watching over a billion hours daily, highlighting significant growth opportunities for ad potential.
The Trade Desk Stock Is Down 50%. Is It a Buy for 2025? | The Motley FoolThe Trade Desk reported strong revenue growth but fell short of expectations, impacting stock performance negatively.
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbedNetflix's ad-supported tier shows growth potential by targeting $760 billion in CTV ad revenue this year.Ad revenue growth reflects a broader trend among streaming platforms adapting to digital advertising.
Majority of media agency professionals plan to increase CTV spendingUS media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.
Advertisers adjust their budgets to capitalize on retail mediaUS retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Why CTV Ad Buyers Are Still Skeptical About Generative AIConnected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Roku Bolsters Ads Team With New VP of Global Ad SalesRoku hires Lauren Benedict as VP of Global Ad Sales to enhance advertising efforts and capitalize on shifting trends towards connected TV (CTV).
7 barriers advertisers need to overcome to grow CTV | MarTechConnected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Inside the marketing industry trends to follow in 2025Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.
Majority of media agency professionals plan to increase CTV spendingUS media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.
Advertisers adjust their budgets to capitalize on retail mediaUS retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Why CTV Ad Buyers Are Still Skeptical About Generative AIConnected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Roku Bolsters Ads Team With New VP of Global Ad SalesRoku hires Lauren Benedict as VP of Global Ad Sales to enhance advertising efforts and capitalize on shifting trends towards connected TV (CTV).
7 barriers advertisers need to overcome to grow CTV | MarTechConnected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Inside the marketing industry trends to follow in 2025Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.
Amazon's impact on the streaming ad market has opened CTV door to small business advertisersCPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
Council Post: From Clicks To Conversions: Digital Marketing Trends Defining 2025Businesses must innovate and adapt their digital marketing strategies for growth.Return on ad spend (ROAS) will be crucial for effective advertising in 2025.Connected TV (CTV) advertising will play a critical role in diversifying digital strategies.
How to assess CTV's impact on other ad channels | MarTechCTV primarily enhances other marketing channels rather than driving conversions directly.Accurate measurement of CTV impact requires best practices like geo holdout tests.Effective methods exist for measuring CTV's offline and online conversion impact.
IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.comThe 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.
Connatix & JW Player Merge to Create the Industry's Largest Video Technology & Monetisation Platform - ExchangeWire.comJWP and Connatix merged to create a comprehensive platform for video streaming and monetisation, meeting the demands of evolving viewer habits.
Amazon's impact on the streaming ad market has opened CTV door to small business advertisersCPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.
Council Post: From Clicks To Conversions: Digital Marketing Trends Defining 2025Businesses must innovate and adapt their digital marketing strategies for growth.Return on ad spend (ROAS) will be crucial for effective advertising in 2025.Connected TV (CTV) advertising will play a critical role in diversifying digital strategies.
How to assess CTV's impact on other ad channels | MarTechCTV primarily enhances other marketing channels rather than driving conversions directly.Accurate measurement of CTV impact requires best practices like geo holdout tests.Effective methods exist for measuring CTV's offline and online conversion impact.
IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.comThe 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.
Connatix & JW Player Merge to Create the Industry's Largest Video Technology & Monetisation Platform - ExchangeWire.comJWP and Connatix merged to create a comprehensive platform for video streaming and monetisation, meeting the demands of evolving viewer habits.
Why retail media CTV campaigns are so hard to trackAdvertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley FoolPubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.
Nexxen: Share price rises on record first quarter revenue and bumper buybackNexxen reported record first quarter revenue, initiated a $50m share buyback program, and saw growth in programmatic display and mobile and desktop video revenue.
PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley FoolPubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.
Nexxen: Share price rises on record first quarter revenue and bumper buybackNexxen reported record first quarter revenue, initiated a $50m share buyback program, and saw growth in programmatic display and mobile and desktop video revenue.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Future of TV Briefing: The case for and against The Trade Desk's CTV platformThe Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement GrowthBrand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Future of TV Briefing: The case for and against The Trade Desk's CTV platformThe Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement GrowthBrand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.
Council Post: How To Leverage Connected TV And Streaming For PR CampaignsStreaming platforms like CTV can enhance PR strategies with targeted storytelling, fostering trust and engagement despite historical biases towards traditional media.
2025 is the year for B2B brands to embrace CTV | MarTechConnected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.
Council Post: How To Leverage Connected TV And Streaming For PR CampaignsStreaming platforms like CTV can enhance PR strategies with targeted storytelling, fostering trust and engagement despite historical biases towards traditional media.
2025 is the year for B2B brands to embrace CTV | MarTechConnected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.
Programmatic ad spend grows alongside efficiency gains: ANAProgrammatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.
Ranking The Open Web | AdExchangerThe shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOHEX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.
Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ MarketsPixalate's Global Seller Trust Indexes provide an exhaustive ranking system for programmatic ad sellers, emphasizing metrics like market share and supply path optimization.
Programmatic ad spend grows alongside efficiency gains: ANAProgrammatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.
Ranking The Open Web | AdExchangerThe shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOHEX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.
Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ MarketsPixalate's Global Seller Trust Indexes provide an exhaustive ranking system for programmatic ad sellers, emphasizing metrics like market share and supply path optimization.
Why the Beyonce Bowl Matters to Connected TV and Live Sports | HackerNoonLive sports streaming is set to become a dominant force, with digital viewership surpassing traditional platforms.
Influencer shops hope to entice creators with talent platforms that offer CTV, AI featuresInfluencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.
How the Omnicom and IPG Merger Could Reshape TV AdvertisingThe Omnicom-IPG merger could significantly impact CTV ad rates and negotiations, enhancing the scale but raising questions about pricing power.Larger budgets are shifting towards retail media and performance TV, warranting greater leverage in negotiations for agencies.
Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.comACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
Why marketers are looking to these key trends to inform their holiday campaign planningMarketers should embrace changing consumer behaviors and election dynamics to effectively engage shoppers this holiday season.
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchangerChasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.
Why marketers are looking to these key trends to inform their holiday campaign planningMarketers should embrace changing consumer behaviors and election dynamics to effectively engage shoppers this holiday season.
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchangerChasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formatsThe lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel MeasurementAdform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formatsThe lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel MeasurementAdform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
Transforming down-ballot campaigns with contextual advertising and CTVContextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 millionDude Perfect has appointed its first CEO, Andrew Yaffe, to expand beyond YouTube into a full-fledged media company.
CTV industry's unprecedented "surveillance"Connected TVs pose severe privacy risks due to extensive data harvesting practices by streaming services, prompting calls for regulatory investigations.
Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of electionPolitical campaigns are increasingly focusing on connected TV (CTV) for advertisement spending as the presidential election approaches, overshadowing traditional broadcasts.
The cases for and against investing in CTV during the presidential election cycleCampaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.
Council Post: New TV Advertising Technology Will Transform The 2024 ElectionCTV emerges as a key battleground for political advertisers in the 2024 campaign season.
Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of electionPolitical campaigns are increasingly focusing on connected TV (CTV) for advertisement spending as the presidential election approaches, overshadowing traditional broadcasts.
The cases for and against investing in CTV during the presidential election cycleCampaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.
Council Post: New TV Advertising Technology Will Transform The 2024 ElectionCTV emerges as a key battleground for political advertisers in the 2024 campaign season.
5 Adtech VCs Reveal What They're Looking For and What They AvoidAdtech funding in 2024 is at its slowest pace in a decade due to market saturation and economic uncertainties.
Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchangerSierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.
Legacy media makes new bets on CTV and retail media convergenceAdvertisers are shifting spend towards retail media and connected TV, with a focus on merging CTV scale and brand-building with retail media's data-driven capabilities.
How accurate and precise data sets drive effective first-party data activationThe landscape of data-driven advertising is evolving rapidly, emphasizing the importance of precise seed data sets for accurate targeting.
How fast-food chain Carl's Jr. is pushing CTV to become a performance channelAdvertisers shifting budgets to Connected TV for performance and brand awareness.Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.