#connected-tv

[ follow ]
Marketing tech
fromBusiness Insider
12 hours ago

This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M.

Vibe provides a self-service platform enabling performance marketers and small advertisers to buy streaming TV ads, reaching 5,000+ advertisers and a $100M+ run rate.
fromAdExchanger
5 days ago

Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach | AdExchanger

Connected TV ensures more targeted advertising. But, while streaming, many viewers end up seeing the same ad multiple times. Since viewers split their time between linear and countless streaming platforms, marketers are left piecing together siloed partner reports and guessing which households were truly exposed to their campaigns. Without the right partners and solutions, even the most carefully planned campaigns can fall short.
Marketing tech
Marketing tech
fromExchangewire
5 days ago

LG Ad Solutions Launches Social Sync powered by Spaceback in the UK

Social Sync enables brands to convert social and digital content into high-impact CTV ads, combining television scale with digital precision to drive measurable brand lifts.
Marketing tech
fromDigiday
5 days ago

Nexxen and Hisense open up smart TV programmatic floodgates

OEM smart-TV platforms like Hisense's VIDAA are monetizing home-screen ad inventory programmatically, expanding advertiser access amid higher engagement and industry investment challenges.
fromForbes
1 week ago

The Future Of Connected TV Is Already Here-What Happens Next?

Vibhor Kapoor is the Chief Business Officer at , an AI-powered advertising technology company. With the average consumer requiring 56 branded touchpoints before making a purchase, connected TV (CTV) has emerged as one of the most effective ways to bridge those touchpoints across channels. Once considered a top-of-funnel tool for building brand awareness, CTV has quickly evolved into a high-performing, full-funnel channel with better targeting, measurement and retargeting capabilities.
Marketing tech
from24/7 Wall St.
1 week ago

This Hot Stock Is Up 425% and Got Added to the S&P 500 Today. Still Time to Buy?

Gaming and mobile app advertising company AppLovin ( ) has been a rocket ride for investors, as its stock surged 425% over the past year. Fueled by the 2023 launch of its Axon 2.0 engine for hyper-targeted ad placements, ad efficiency increased and delivered 74% year-over-year revenue growth to $2.4 billion for the first six months of 2025. Adjusted EBITDA margins also hit an eye-popping 81%, due to e-commerce expansions and an international push into high-intent markets.
Marketing tech
#amazon-ads
fromAol
1 week ago
Marketing tech

The Rise of Amazon Ads: Who the Winners and Losers Are

fromAol
1 week ago
Marketing tech

The Rise of Amazon Ads: Who the Winners and Losers Are

Marketing tech
fromAdweek
4 months ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
#programmatic-advertising
fromAdExchanger
1 week ago
Marketing tech

Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn't) | AdExchanger

fromExchangewire
2 weeks ago
Marketing tech

PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi

fromAdExchanger
1 week ago
Marketing tech

Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn't) | AdExchanger

fromExchangewire
2 weeks ago
Marketing tech

PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi

fromThe Drum
1 week ago

'Alexa, open the new Autumn collection': why voice tech is the new frontier in shoppable TV

Connected TV is booming, with breakneck growth driving a new kind of ad experience. It's not just about reach - 75% of UK households now own a smart TV - it's also creating scope for richer interactivity and more engaging entertainment. In an ad market set to double by 2028, brands have a chance to capitalize on a new set of consumer viewing habits.
Marketing tech
fromThe Drum
1 week ago

Turn on the audience: 4 plays for better CTV experiences

TV is no longer passive. With connected TV (CTV), streaming platforms, and shoppable formats, the medium has become both more complex and more creatively fertile. What was once one-way communication is now a two-way relationship where audiences consume, interact, evaluate, and even purchase in real time. Understanding the audience behind the screen Linear TV campaigns were predictable and measured by reach.
Marketing
Television
fromVariety
2 weeks ago

India's Streaming Universe Hits 601 Million Users as Connected TV Surges 87%

India's streaming audience reached 601.2 million, with Connected TV viewership surging 87% to 129.2 million, reshaping content strategies.
Marketing
fromEMARKETER
2 weeks ago

YouTube reigns supreme in crowded streaming wars

YouTube captures 13.4% of US streaming TV time, the largest platform share, making it a priority for CTV ad strategies targeting younger viewers.
#the-trade-desk
fromThe Motley Fool
2 weeks ago
Marketing tech

Is The Trade Desk Stock a Buy After Its 60% Decline This Year? Wall Street Has a Clear Answer for Investors. | The Motley Fool

fromThe Motley Fool
2 weeks ago
Marketing tech

Is The Trade Desk Stock a Buy After Its 60% Decline This Year? Wall Street Has a Clear Answer for Investors. | The Motley Fool

Marketing tech
fromExchangewire
2 weeks ago

Kargo & Contagion Launch First CTV Tiles Campaign with PlaceMakers in APAC

Kargo's Tiles converts vertical social videos into low-cost, brand-safe CTV ads, enabling smaller and mid-sized brands to access premium television-scale advertising with strong completion rates.
Marketing tech
fromBusiness Insider
2 weeks ago

Netflix is teaming up with Amazon, and it's dragging down adtech rival The Trade Desk's stock

Netflix will permit advertisers to buy ads via Amazon DSP starting Q4, escalating competition and contributing to significant declines in The Trade Desk's stock.
fromTech Times
3 weeks ago

Google Admits Open Web is Declining Despite Claims of a Thriving Search Ecosystem

But last week, Google contradicted this stance in a court filing. The tech giant acknowledged that "the open web is already in rapid decline." In a pre-trial filing, Google reacted to the US Department of Justice's suggestion to sell off its advertising division. Google maintained that it would only hasten the downfall of the open web, an environment that a majority of publishers depend on for display advertising revenue.
Online marketing
fromSocial Media Today
3 weeks ago

YouTube Sets Live-Stream Viewing Record with NFL Opening Night

and with Connected TV viewing (i.e. people watching YouTube content on their home TV sets) continuing to grow, it's legitimately a competitor for traditional TV channels in many respects. And with YouTube's more advanced ad targeting tools and options, that could make it an increasingly valuable consideration for your campaigns, enabling broad reach to sports fans, with hyper-targeted, even AI-facilitated targeting to maximize reach and resonance.
Marketing tech
Marketing tech
fromExchangewire
4 weeks ago

LightBoxTV & Experian Partner to Power Smarter TV Advertising

LightBoxTV integrated Experian's demographic, lifestyle, and transactional spend data into its media planning platform to enable more precise linear and connected TV advertising.
Television
fromVariety
1 month ago

The Trade Desk's Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game

The Trade Desk is launching Ventura, a CTV operating system designed to increase transparency and route more ad revenue to TV manufacturers and publishers.
Media industry
fromAdExchanger
1 month ago

Wil AI Companies Pay Publishers? | AdExchanger

Publishers aim to secure payment and control for AI use of their content through initiatives like CoMP, facing uncertain leverage with dominant AI companies.
Marketing tech
fromExchangewire
1 month ago

FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

Experian data integrated into FreeWheel's ecosystem enables UK advertisers to target addressable audiences across premium video inventory more precisely and at scale.
fromForbes
1 month ago

Creators Just Became TV: How Samsung TV Plus & Tubi Are Selling Scale

For marketers, this is a window of opportunity. Even a creator with 20 million followers depends on algorithms to surface content. In CTV, the top creators appear in channels, a curated environment that looks and feels like television. That makes it easier for audiences to find them and brands to buy in. Creator shows are beginning to scale like TV programming with sponsorships, integrations, and media packages available, but now with loyal, intentional audiences built in.
Television
Marketing tech
fromExchangewire
1 month ago

CTV Campaign Drives Strong Engagement for Thoughtworks, Delivering Significant Uplift in Clicks

Teads and Thoughtworks used CTV advertising with AI-driven contextual targeting and premium full-screen placements to reach 200,000+ users and boost B2B engagement.
#advertising
fromDigiday
2 months ago
Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

Marketing tech
fromDeadline
3 months ago

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

Amazon Ads and Roku are collaborating on a new CTV advertising initiative, enhancing ad reach and efficiency for media buyers.
Marketing tech
fromTipRanks Financial
3 months ago

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

Advertisers are increasingly reallocating their budgets towards Amazon's advertising platform due to competitive advantages.
fromDigiday
2 months ago
Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromDeadline
3 months ago
Marketing tech

Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

Marketing tech
fromTipRanks Financial
3 months ago

Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says - TipRanks.com

Advertisers are increasingly reallocating their budgets towards Amazon's advertising platform due to competitive advantages.
E-Commerce
fromDigiday
1 month ago

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.
E-Commerce
fromExchangewire
2 months ago

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.
Digital life
fromMarTech
2 months ago

GenAI taking over digital video buyers' creatives | MarTech

Generative AI is changing digital video ad creation, with high adoption rates among buyers planning to utilize AI in their creatives.
fromZDNET
2 months ago

I love Roku for keeping its ads unobtrusive - which is why this Amazon deal worries me

"We standardized on one streaming TV platform: Roku, which innovated its user interface by placing external device inputs on the same menu as streaming services."
Television
fromAdExchanger
2 months ago

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.
E-Commerce
fromDigiday
2 months ago

In CTV, retail media and emerging channels, third-party data is more important than ever

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.
E-Commerce
fromDigiday
4 months ago

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk's CTV ad business

Everyone's trying to undercut The Trade Desk. Amazon's and Google's demand-side platforms are enticing advertisers to buy more CTV inventory, enhancing competition in the market.
Media industry
Marketing tech
fromInc
4 months ago

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

MNTN's IPO on the NYSE indicates strong market interest, raising $187 million under the ticker MNTN.
Marketing tech
fromAol
4 months ago

Adtech platform MNTN targets up to $1.24 billion valuation in US IPO

MNTN targets a $1.24 billion valuation in its IPO, capitalizing on the shift to connected TV advertising.
Marketing tech
from24/7 Wall St.
4 months ago

The Trade Desk (Nasdaq: TTD) Earnings Live: Will TTD Recover After Rare Miss?

The rollout of the Kokai platform is expected to enhance client performance and retention for The Trade Desk.
Marketing tech
fromThe Drum
4 months ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Podcast
fromDigiday
4 months ago

Podcast consumption shifts toward connected TVs

Podcasters are adapting to new viewership trends by creating more visually appealing content for connected TVs.
fromSocial Media Today
4 months ago

LinkedIn Announces New Video Ad Options at NewFronts

According to LinkedIn, the time spent watching video posts has increased by 36% year-over-year, showing a significant shift in user engagement towards video content.
Social media marketing
Marketing tech
fromAdweek
4 months ago

Vizio Gives Advertisers First Peek at Walmart's Ownership

Walmart is integrating Vizio's capabilities to enhance connected TV advertising using rich shopper data.
fromExchangewire
5 months ago

Triplelift Commemorates 100 Years of Television with Landmark Industry Report

Television has undergone a remarkable evolution over the past century from Baird's early mechanical demonstrations to today's streaming-first environment.
Television
[ Load more ]