Video content on LinkedIn has seen a dramatic increase in user engagement, with time spent watching such posts rising by 36% year-over-year and generating 1.4 times more engagement than other types of posts. In response, LinkedIn has introduced 'First Impression Ads', allowing marketers to ensure their video promotions are prominently displayed to capture audience attention. Additionally, LinkedIn is enhancing its advertising capabilities through improving Connected TV placements, broadening marketers' reach beyond conventional platforms for a more impactful user experience.
According to LinkedIn, the time spent watching video posts has increased by 36% year-over-year, showing a significant shift in user engagement towards video content.
The introduction of 'First Impression Ads' empowers marketers to ensure their video promotions are the first seen by their target audience, maximizing visibility and engagement.
LinkedIn emphasizes delivering 'a bold, broadcast-like presence in the LinkedIn feed', highlighting the need for impactful advertising strategies to capture user attention.
With Connected TV placement options gaining traction, LinkedIn is expanding its advertising reach, enabling marketers to engage audiences beyond social media platforms.
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