#video-advertising

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#digital-marketing

Google Ads Video Assets

Google Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.

Google Testing Search Ads With Watch Video

Google is experimenting with searchable video ads on shopping platforms, enhancing user interaction.
The new ads showcase a transition from a play icon to a watch icon when clicked.

Meta Expands Gen AI Tools to Video Ads As Platform Competition Ramps Up

Meta launched new AI tools for video ad creation to help advertisers leverage the trend of increased video consumption on its platforms.

What Is Video Advertising? Tips for Effective Video Ads (2024) - Shopify

Video advertising is indispensable for brand engagement, with expenditures exceeding $95 billion in 2024 and expected to continue rising.

An Overview of YouTube Ad Formats and Tips [Infographic]

Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.

Google Ads Video Assets

Google Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.

Google Testing Search Ads With Watch Video

Google is experimenting with searchable video ads on shopping platforms, enhancing user interaction.
The new ads showcase a transition from a play icon to a watch icon when clicked.

Meta Expands Gen AI Tools to Video Ads As Platform Competition Ramps Up

Meta launched new AI tools for video ad creation to help advertisers leverage the trend of increased video consumption on its platforms.

What Is Video Advertising? Tips for Effective Video Ads (2024) - Shopify

Video advertising is indispensable for brand engagement, with expenditures exceeding $95 billion in 2024 and expected to continue rising.

An Overview of YouTube Ad Formats and Tips [Infographic]

Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
moredigital-marketing
#marketing-strategies

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.

As video investment increases, mobile in-game video ads are on the rise

Mobile games present a growing opportunity for video advertising due to the less cluttered environment and the native, non-intrusive nature of the ads.

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.

As video investment increases, mobile in-game video ads are on the rise

Mobile games present a growing opportunity for video advertising due to the less cluttered environment and the native, non-intrusive nature of the ads.
moremarketing-strategies
#media-planning

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
moremedia-planning

Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.

Google Announces New Shorts-Focused Video Ad Options

Brands can utilize Google Merchant Center images for Shorts, enhancing their video content strategy without needing original creations.
#ad-tech

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.

Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchanger

Ad tech companies are using AI models like ChatGPT for media buying context targeting capabilities.
Changing definitions by IAB Tech Lab provides transparency in video ad experiences.

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.

Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchanger

Ad tech companies are using AI models like ChatGPT for media buying context targeting capabilities.
Changing definitions by IAB Tech Lab provides transparency in video ad experiences.
moread-tech

Examining Instream vs Outstream Video Ads with Teads

Instream video ads are embedded in video content, while Outstream ads play in non-video contexts, offering unique engagement strategies.

Transforming e-Commerce marketing: How AI video ads boost sales on Amazon, Shopify, and Etsy - London Business News | Londonlovesbusiness.com

AI-powered tools like VidAU help e-commerce sellers create engaging video ads efficiently, increasing visibility and sales.
Video ads significantly enhance product conversion rates compared to static images.
VidAU enables sellers to produce high-quality video ads at lower costs and with minimal time investment.

GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience

EX.CO partners with GeoEdge to enhance ad security, ensuring a safe video experience for publishers and users amidst rising threats from malicious ads.

Meta debuts new generative AI tools for creating video-based ads - SiliconANGLE

Meta is launching a full-screen video tab on Facebook and Instagram to enhance user engagement and provide advertisers with new ad formats.
#amazon

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.

Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.

Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push

Amazon is exceeding its ad revenue target driven by new advertising strategies.
The overall streaming sector is transitioning to ads after years of subscription-only models.

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Krishan Bhatia hired as Amazon VP of Global Video Advertising.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team

Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.
Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations.

Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says

Amazon's ad revenue grew by 24% in 2023 to $47 billion, mainly from sponsored ads.
Prime Video introduced ads across its service, requiring an extra fee for ad-free viewing.

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.

Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.

Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push

Amazon is exceeding its ad revenue target driven by new advertising strategies.
The overall streaming sector is transitioning to ads after years of subscription-only models.

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Krishan Bhatia hired as Amazon VP of Global Video Advertising.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team

Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.
Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations.

Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says

Amazon's ad revenue grew by 24% in 2023 to $47 billion, mainly from sponsored ads.
Prime Video introduced ads across its service, requiring an extra fee for ad-free viewing.
moreamazon

How brands are leveraging holistic video to drive full-funnel performance

Marketers are leveraging holistic video strategies to maximize audience engagement across multiple platforms and devices, driving significant business results.

X Launches New Connected TV App

X has launched the beta version of its X TV app, featuring trending content and cross-device compatibility.
#social-media-platforms

Integral Ad Science (NASDAQ:IAS) Still Overvalued despite Significant Drawdown - TipRanks.com

Digital advertising industry set to reach over $740 billion in 2024 with companies investing in digital, search, and social media platforms.

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Advantage+ creative optimizations automatically optimize video ads for Reels and mobile apps with a 9:16 ratio.
Daily watch times for Reels and videos are growing, with over 3.5 billion Reels reshared daily.

Integral Ad Science (NASDAQ:IAS) Still Overvalued despite Significant Drawdown - TipRanks.com

Digital advertising industry set to reach over $740 billion in 2024 with companies investing in digital, search, and social media platforms.

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Advantage+ creative optimizations automatically optimize video ads for Reels and mobile apps with a 9:16 ratio.
Daily watch times for Reels and videos are growing, with over 3.5 billion Reels reshared daily.
moresocial-media-platforms

10 Video Advertising Tips for Arts & Entertainment Brands

Paying for video advertising is crucial for arts and entertainment organizations to quickly attract new audiences.
#ctv

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future.

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies.

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future.

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies.
morectv

National Cinemedia to offer guarantees on business outcomes this upfront

NCM offers guarantees on business outcomes for advertisers committing upfront dollars
NCM expands its ad inventory to programmatic SSPs for better audience targeting and premium video reach
#apple-tv

All Signs Point to Apple TV+ Getting Ads

Apple TV+ may introduce an ad-supported tier soon
Apple's hiring indicates a focus on video advertising

Apple TV+ is probably getting ads

Apple TV+ may introduce an ad-supported tier soon.
Apple has hired ad executives to strengthen its video advertising team.

All Signs Point to Apple TV+ Getting Ads

Apple TV+ may introduce an ad-supported tier soon
Apple's hiring indicates a focus on video advertising

Apple TV+ is probably getting ads

Apple TV+ may introduce an ad-supported tier soon.
Apple has hired ad executives to strengthen its video advertising team.
moreapple-tv
#adplayerpro

Empresa de tecnologia publicitaria de video outstream AdPlayer.Pro refuerza la integracion de socios de Prebid

Mejoras en plataforma de servidor de publicidad en video
Facilitación de integración de Demanda publicitaria de Prebid

El proveedor de soluciones SaaS outstream AdPlayer.Pro informa los resultados del cuarto trimestre de 2023

El cuarto trimestre de 2023 fue el trimestre más destacado para AdPlayer.Pro, impulsado por una temporada navideña gratificante.
AdPlayer.Pro introdujo mejoras en su plataforma publicitaria de video en el cuarto trimestre de 2023, permitiendo a los clientes personalizar el posicionamiento y la visualización de anuncios Sticky.

AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration

AdPlayer.Pro introduces upgrades to video ad server platform for seamless prebid integration.

Empresa de tecnologia publicitaria de video outstream AdPlayer.Pro refuerza la integracion de socios de Prebid

Mejoras en plataforma de servidor de publicidad en video
Facilitación de integración de Demanda publicitaria de Prebid

El proveedor de soluciones SaaS outstream AdPlayer.Pro informa los resultados del cuarto trimestre de 2023

El cuarto trimestre de 2023 fue el trimestre más destacado para AdPlayer.Pro, impulsado por una temporada navideña gratificante.
AdPlayer.Pro introdujo mejoras en su plataforma publicitaria de video en el cuarto trimestre de 2023, permitiendo a los clientes personalizar el posicionamiento y la visualización de anuncios Sticky.

AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration

AdPlayer.Pro introduces upgrades to video ad server platform for seamless prebid integration.
moreadplayerpro

Understanding YouTube Campaign Types

Google Ads is heavily investing in video advertising, with new YouTube advertising formats and Performance Max video campaigns.
Google Ads offers seven YouTube campaign subtypes for video, each with different audience targeting and goals.

X Expands Vertical Video Feed Ads to All US Advertisers

Video is now a major part of the X experience, with over 80% of user sessions involving video.
Vertical Video Ads are being expanded to all advertisers globally on X, providing a full-screen, sound-on advertising experience.

Will Video Dominate Digital Advertising in 2024?

The global online advertising market is maturing and will grow at a slower pace in the coming years
Video advertising, including outstream video ads and SaaS video player tech, is projected to dominate in 2024

Free Ad Script Generator Empowering Small Businesses Launched by Redideo Studio

A no-cost AI ad script generator empowers small businesses in creating high-quality video and radio ads with ease and efficiency.
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