Publishers' event videos gain traction on LinkedInLinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
Axis & StreamKey Partner to Elevate Video AdvertisingAxis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.
GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad ExperienceEX.CO partners with GeoEdge to enhance ad security, ensuring a safe video experience for publishers and users amidst rising threats from malicious ads.
Publishers' event videos gain traction on LinkedInLinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
Axis & StreamKey Partner to Elevate Video AdvertisingAxis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.
GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad ExperienceEX.CO partners with GeoEdge to enhance ad security, ensuring a safe video experience for publishers and users amidst rising threats from malicious ads.
Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.comThe growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
How Spotify won over media planners using... Excel spreadsheetsSpotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.comThe growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
How Spotify won over media planners using... Excel spreadsheetsSpotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based AdsConsumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused PartnershipsAdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
Digital publisher programmatic ad sales continue to inch out direct soldProgrammatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused PartnershipsAdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
Digital publisher programmatic ad sales continue to inch out direct soldProgrammatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
Google Ads Video AssetsGoogle Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.
Google Testing Search Ads With Watch VideoGoogle is experimenting with searchable video ads on shopping platforms, enhancing user interaction.The new ads showcase a transition from a play icon to a watch icon when clicked.
Meta Expands Gen AI Tools to Video Ads As Platform Competition Ramps UpMeta launched new AI tools for video ad creation to help advertisers leverage the trend of increased video consumption on its platforms.
What Is Video Advertising? Tips for Effective Video Ads (2024) - ShopifyVideo advertising is indispensable for brand engagement, with expenditures exceeding $95 billion in 2024 and expected to continue rising.
An Overview of YouTube Ad Formats and Tips [Infographic]Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.
AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024AdPlayer.Pro focused on enhancing programmatic ad capabilities and mobile SDKs in Q1 2024.
Google Ads Video AssetsGoogle Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.
Google Testing Search Ads With Watch VideoGoogle is experimenting with searchable video ads on shopping platforms, enhancing user interaction.The new ads showcase a transition from a play icon to a watch icon when clicked.
Meta Expands Gen AI Tools to Video Ads As Platform Competition Ramps UpMeta launched new AI tools for video ad creation to help advertisers leverage the trend of increased video consumption on its platforms.
What Is Video Advertising? Tips for Effective Video Ads (2024) - ShopifyVideo advertising is indispensable for brand engagement, with expenditures exceeding $95 billion in 2024 and expected to continue rising.
An Overview of YouTube Ad Formats and Tips [Infographic]Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.
AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024AdPlayer.Pro focused on enhancing programmatic ad capabilities and mobile SDKs in Q1 2024.
The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agenciesVideo advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
Majority of marketers use YouTube as an awareness driverMarketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.
As video investment increases, mobile in-game video ads are on the riseMobile games present a growing opportunity for video advertising due to the less cluttered environment and the native, non-intrusive nature of the ads.
The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agenciesVideo advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
Majority of marketers use YouTube as an awareness driverMarketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.
As video investment increases, mobile in-game video ads are on the riseMobile games present a growing opportunity for video advertising due to the less cluttered environment and the native, non-intrusive nature of the ads.
Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.comAdvertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
Google Announces New Shorts-Focused Video Ad OptionsBrands can utilize Google Merchant Center images for Shorts, enhancing their video content strategy without needing original creations.
The Stack: Retail Media Making WavesThe Retail Media Hub launches to explore and discuss the dynamic retail media landscape.Experts are sharing insights on precision targeting and video advertising formats.The future of advertising is shifting towards cookieless measurement.

AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video SubmoduleAdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.
The Stack: Retail Media Making WavesThe Retail Media Hub launches to explore and discuss the dynamic retail media landscape.Experts are sharing insights on precision targeting and video advertising formats.The future of advertising is shifting towards cookieless measurement.

AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video SubmoduleAdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.
Examining Instream vs Outstream Video Ads with TeadsInstream video ads are embedded in video content, while Outstream ads play in non-video contexts, offering unique engagement strategies.
Transforming e-Commerce marketing: How AI video ads boost sales on Amazon, Shopify, and Etsy - London Business News | Londonlovesbusiness.comAI-powered tools like VidAU help e-commerce sellers create engaging video ads efficiently, increasing visibility and sales.Video ads significantly enhance product conversion rates compared to static images.VidAU enables sellers to produce high-quality video ads at lower costs and with minimal time investment.
Meta debuts new generative AI tools for creating video-based ads - SiliconANGLEMeta is launching a full-screen video tab on Facebook and Instagram to enhance user engagement and provide advertisers with new ad formats.
With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.
Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video PushAmazon is exceeding its ad revenue target driven by new advertising strategies.The overall streaming sector is transitioning to ads after years of subscription-only models.
With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.
Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video PushAmazon is exceeding its ad revenue target driven by new advertising strategies.The overall streaming sector is transitioning to ads after years of subscription-only models.
How brands are leveraging holistic video to drive full-funnel performanceMarketers are leveraging holistic video strategies to maximize audience engagement across multiple platforms and devices, driving significant business results.
X Launches New Connected TV AppX has launched the beta version of its X TV app, featuring trending content and cross-device compatibility.
Integral Ad Science (NASDAQ:IAS) Still Overvalued despite Significant Drawdown - TipRanks.comDigital advertising industry set to reach over $740 billion in 2024 with companies investing in digital, search, and social media platforms.
10 Video Advertising Tips for Arts & Entertainment BrandsPaying for video advertising is crucial for arts and entertainment organizations to quickly attract new audiences.
Free Ad Script Generator Empowering Small Businesses Launched by Redideo StudioA no-cost AI ad script generator empowers small businesses in creating high-quality video and radio ads with ease and efficiency.