#video-advertising

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#programmatic-advertising
Europe news
fromExchangewire
1 week ago

IAB Europe's 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time - ExchangeWire.com

Social media and video advertising are key growth drivers in the 2024 European digital advertising landscape.
Europe news
fromExchangewire
1 week ago

IAB Europe's 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time - ExchangeWire.com

Social media and video advertising are key growth drivers in the 2024 European digital advertising landscape.
more#programmatic-advertising
#linkedin
Marketing tech
fromDigiday
3 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
fromExchangewire
3 weeks ago
European startups

Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple's App Store Control; EU Takes Action Against Member States - ExchangeWire.com

Marketing tech
fromDigiday
3 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
fromExchangewire
3 weeks ago
European startups

Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple's App Store Control; EU Takes Action Against Member States - ExchangeWire.com

more#linkedin
#ad-technology
more#ad-technology
Marketing tech
fromAdweek
1 month ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Media industry
fromExchangewire
2 months ago

Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.com

The growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
Marketing tech
fromExchangewire
3 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Consumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.
Marketing
fromDigiday
5 months ago

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
fromSocial Media Today
6 months ago

Google Announces New Shorts-Focused Video Ad Options

"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
Marketing
Marketing
fromDigiday
7 months ago

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.

Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.
fromDigiday
8 months ago

How brands are leveraging holistic video to drive full-funnel performance

"Holistic video connects advertisers with consumers throughout their entire day or purchase journey, using video creative and placements as the primary medium," said Eric Kretzer, director of O&O streaming ads at Amazon Ads. "So that's not only in-stream video ads as they're watching their favorite content, but also experiencing video ads the moment they turn on their streaming device or seeing a branded video on Amazon.com during the shopping experience."
Marketing
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