#video-advertising

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#connected-tv
Media industry
fromExchangewire
2 months ago

Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.com

The growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
fromSocial Media Today
1 day ago
Social media marketing

LinkedIn Announces New Video Ad Options at NewFronts

Video content engagement has surged significantly, highlighting the importance of video advertising in modern marketing strategies.
Media industry
fromExchangewire
2 months ago

Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.com

The growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
fromSocial Media Today
1 day ago
Social media marketing

LinkedIn Announces New Video Ad Options at NewFronts

Video content engagement has surged significantly, highlighting the importance of video advertising in modern marketing strategies.
more#connected-tv
#ad-technology
fromMarketing Dive
2 days ago
Marketing tech

Inside Universal Ads' plan to reach the next 100K buyers of TV ads

Universal Ads aims to simplify premium TV advertising for small and medium-sized businesses transitioning from digital to television.
fromExchangewire
5 months ago
Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
fromMarketing Dive
2 days ago
Marketing tech

Inside Universal Ads' plan to reach the next 100K buyers of TV ads

Universal Ads aims to simplify premium TV advertising for small and medium-sized businesses transitioning from digital to television.
fromExchangewire
5 months ago
Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
more#ad-technology
#retail-media
fromAdweek
2 weeks ago
Marketing tech

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
fromExchangewire
6 months ago
Marketing tech

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.

Marketing tech
fromAdweek
2 weeks ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
fromExchangewire
6 months ago
Marketing tech

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.

more#retail-media
#digital-media
Marketing tech
fromDigiday
2 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
fromExchangewire
1 month ago
Marketing tech

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.
Marketing tech
fromDigiday
2 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
fromExchangewire
1 month ago
Marketing tech

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.
more#digital-media
Marketing tech
fromExchangewire
2 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Consumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.
#programmatic-advertising
fromEMARKETER
5 months ago
Marketing tech

Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
fromExchangewire
3 months ago
Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
fromEMARKETER
4 months ago
Marketing tech

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
fromEMARKETER
5 months ago
Marketing tech

Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
fromExchangewire
3 months ago
Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
fromEMARKETER
4 months ago
Marketing tech

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
more#programmatic-advertising
#digital-marketing
fromSearch Engine Roundtable
6 months ago
Marketing

Google Testing Search Ads With Watch Video

Google is experimenting with searchable video ads on shopping platforms, enhancing user interaction.
The new ads showcase a transition from a play icon to a watch icon when clicked.
fromShopify
6 months ago
Marketing

What Is Video Advertising? Tips for Effective Video Ads (2024) - Shopify

Video advertising is indispensable for brand engagement, with expenditures exceeding $95 billion in 2024 and expected to continue rising.
fromSocial Media Today
6 months ago
Marketing

An Overview of YouTube Ad Formats and Tips [Infographic]

Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.
fromSearch Engine Roundtable
6 months ago
Marketing

Google Testing Search Ads With Watch Video

Google is experimenting with searchable video ads on shopping platforms, enhancing user interaction.
The new ads showcase a transition from a play icon to a watch icon when clicked.
fromShopify
6 months ago
Marketing

What Is Video Advertising? Tips for Effective Video Ads (2024) - Shopify

Video advertising is indispensable for brand engagement, with expenditures exceeding $95 billion in 2024 and expected to continue rising.
fromSocial Media Today
6 months ago
Marketing

An Overview of YouTube Ad Formats and Tips [Infographic]

Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.
more#digital-marketing
#marketing-strategies
Marketing
fromDigiday
5 months ago

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
fromEMARKETER
7 months ago
Marketing

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.
fromDigiday
10 months ago
Marketing

As video investment increases, mobile in-game video ads are on the rise

Mobile games present a growing opportunity for video advertising due to the less cluttered environment and the native, non-intrusive nature of the ads.
Marketing
fromDigiday
5 months ago

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
fromEMARKETER
7 months ago
Marketing

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.
fromDigiday
10 months ago
Marketing

As video investment increases, mobile in-game video ads are on the rise

Mobile games present a growing opportunity for video advertising due to the less cluttered environment and the native, non-intrusive nature of the ads.
more#marketing-strategies
fromSocial Media Today
5 months ago
Marketing

Google Announces New Shorts-Focused Video Ad Options

Brands can utilize Google Merchant Center images for Shorts, enhancing their video content strategy without needing original creations.
fromThe Drum
5 months ago
Marketing

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
fromExchangewire
6 months ago
Marketing tech

AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.
fromExchangewire
6 months ago
Marketing

Examining Instream vs Outstream Video Ads with Teads

Instream video ads are embedded in video content, while Outstream ads play in non-video contexts, offering unique engagement strategies.
Marketing
fromDigiday
7 months ago

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.

Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.
fromDigiday
7 months ago
Marketing

How brands are leveraging holistic video to drive full-funnel performance

Marketers are leveraging holistic video strategies to maximize audience engagement across multiple platforms and devices, driving significant business results.
fromSocial Media Today
8 months ago
Gadgets

X Launches New Connected TV App

X has launched the beta version of its X TV app, featuring trending content and cross-device compatibility.
fromTipRanks Financial
11 months ago
Marketing

Integral Ad Science (NASDAQ:IAS) Still Overvalued despite Significant Drawdown - TipRanks.com

Digital advertising industry set to reach over $740 billion in 2024 with companies investing in digital, search, and social media platforms.
fromAP News
9 months ago
Marketing

Free Ad Script Generator Empowering Small Businesses Launched by Redideo Studio

A no-cost AI ad script generator empowers small businesses in creating high-quality video and radio ads with ease and efficiency.
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