Criteo has launched a new format for onsite, shoppable video ads, enabling advertisers to purchase across numerous retail media networks seamlessly. Previously, only major networks like Amazon and Walmart offered video ads through their proprietary systems. This new offering from Criteo supports around 220 retailers, allowing advertisers to use a standardized format that eliminates the need for custom creative adaptations, thereby streamlining the ad purchasing process and enhancing the reach of brands across various platforms.
Criteo's new shoppable video ad format will allow advertisers to easily target a wide range of retailers, simplifying the buying process across multiple platforms.
With 220 retailers under its umbrella, Criteo aims to standardize video ad formats, making it easier for brands to deploy ads without customization across different networks.
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