E-CommercefromTechRadar3 weeks agoGmail's horrifying new test brings shoppable ads directly into the Promotions tabGoogle is testing shoppable ads in Gmail's Promotions tab, converting it into a product-rich shopping experience.
fromForbes3 months agoThe Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The CurveCTV advertising is evolving with AI and shoppable ads, emphasizing the need for adaptation and interactivity in marketing strategies.
Marketing techfromTechCrunch3 months agoYouTube introduces an interactive product feed for shoppable TV ads | TechCrunchYouTube is enhancing its advertising with new interactive shoppable formats to engage viewers during TV ads.
Marketing techfromDeadline3 months agoAmazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime VideoAmazon introduces new advertising formats on Prime Video, including contextually relevant pause ads and shoppable inventory to enhance viewer engagement.
Marketing techfromAdweek3 months agoAmazon Drops New Interactive and Contextual CTV Ad FormatsAmazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromDigiday3 months agoThe state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TVContextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
fromAdweek3 months agoAdtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video AdCriteo introduces standardized onsite shoppable video ads for retailers.Advertisers can easily buy video ads across multiple retail media networks.
Marketing techfromAdweek4 months agoTelly's Shoppable CTV Ads Triple Engagement During NCAA TestTelly's new interactive ad format shows significantly higher engagement rates than traditional ads.