#shoppable-ads

#shoppable-ads

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies.

Snapchat has launched an integration with WooCommerce, wherein merchants can build shoppable ads inside the Snapchat Ads Manager. The integration syncs a Woo merchant 's entire product catalog with Ads Manager in one click. Merchants can also set up Snap Pixel and the Conversions API, which provide data for ad targeting and optimization. Squarespace, a platform to build businesses online, and Perplexity, a generative AI engine, have partnered to help companies launch and grow in an AI-powered internet.

Miva, a pioneering ecommerce platform, has launched dynamic merchandising for its new Vexture AI product search, discovery, and merchandising tool. The added feature utilizes natural language prompts and contextual AI intelligence to automate manual merchandising, providing businesses with more personalized product recommendations that drive sales, according to Miva. Merchants describe their strategy in plain English and instantly generate tailored, AI-powered recommendations across the entire catalog.