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#digital-advertising
Marketing tech
fromAdweek
1 week ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromForbes
5 days ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

Marketing tech
fromAdweek
1 week ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromForbes
5 days ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

more#digital-advertising
#advertising
Marketing tech
fromTechCrunch
1 week ago

YouTube introduces an interactive product feed for shoppable TV ads | TechCrunch

YouTube is enhancing its advertising with new interactive shoppable formats to engage viewers during TV ads.
Marketing tech
fromDeadline
1 week ago

Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video

Amazon introduces new advertising formats on Prime Video, including contextually relevant pause ads and shoppable inventory to enhance viewer engagement.
Marketing tech
fromTechCrunch
1 week ago

YouTube introduces an interactive product feed for shoppable TV ads | TechCrunch

YouTube is enhancing its advertising with new interactive shoppable formats to engage viewers during TV ads.
Marketing tech
fromDeadline
1 week ago

Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video

Amazon introduces new advertising formats on Prime Video, including contextually relevant pause ads and shoppable inventory to enhance viewer engagement.
more#advertising
Media industry
fromDigiday
3 weeks ago

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
Marketing tech
fromAdweek
4 weeks ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Marketing tech
fromAdweek
1 month ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
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