#instacart

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fromGrocery Dive
1 week ago

Instacart grows its retail media bona fides with TikTok integration

Instacart is collaborating with TikTok on a program that will integrate the company's retail media network data into the platform's Ads Manager, the companies announced in a press release. Select CPG advertisers soon will be able to use Instacart data for targeting and measurement, and to enhance their shoppable ad formats. Instacart is integrating its purchase and grocery selection data directly into TikTok Ad Manager.
Marketing tech
fromMarketing Dive
2 weeks ago

Instacart grows its retail media bona fides with TikTok integration

With the TikTok integration, Instacart aims to establish itself as the most advertiser-friendly media network, providing its data to help brands reach new and motivated audiences with minimal friction. While other retail media networks have worked with TikTok on specific campaigns, Instacart is " the first to work with Tiktok [on] what we're calling an end-to-end integration," Ali Miller, Instacart's general manager of advertising, told Adweek.
Marketing tech
fromBenzinga
2 weeks ago

Instacart Teams Up With TikTok On Retail Media Data - Maplebear (NASDAQ:CART)

A new feature grants advertisers access its proprietary retail media data directly within the TikTok Ads Manager platform. The integration gives brands end-to-end tools to reach, engage, and convert shoppers on TikTok using Instacart's retail data. It also enables advertisers to target more effectively, streamline in-app purchases, and analyze campaign performance in real time. This partnership enables advertisers to target high-purchase intent users by leveraging Instacart's audience segmentation and grocery selection data.
E-Commerce
Food & drink
fromTasting Table
1 month ago

Costco's New Bakery Dessert Tray Has Something For Everyone - Tasting Table

Costco sells a 32-count Kirkland Signature Variety Dessert Bars pack with four flavors, priced around $20 (~60¢ per bar), available in-store and via Instacart.
#grocery-delivery
fromwww.amny.com
2 months ago
US politics

Instacart leads effort to kill minimum pay for grocery delivery workers, threatens legal action if Mayor Adams signs it into law | amNewYork

fromwww.amny.com
2 months ago
US politics

Instacart leads effort to kill minimum pay for grocery delivery workers, threatens legal action if Mayor Adams signs it into law | amNewYork

E-Commerce
fromMiami Herald
1 month ago

Hy-Vee continues to grow retail media partnership with Instacart

Hy-Vee enabled Instacart Carrot Sponsored Products on HyVee.com, expanding Hy-Vee RedMedia's advertising inventory, performance ad placements, display ads rollout, and self-service capabilities for CPG partners.
New York City
fromStreetsblog
1 month ago

A 'Deliverista' Speaks: I Work for Instacart - And I Support the City's Minimum Pay Rate - Streetsblog New York City

Instacart grocery delivery workers earn below minimum wage and need a legislated minimum pay to cover living and operating costs.
#minimum-wage
fromStreetsblog
1 month ago
US politics

Instacart Now Claims it 'Supports' Worker Minimum Wage That It Fought To Defeat; Experts See 'Corporate Spin' - Streetsblog New York City

fromStreetsblog
3 months ago
US politics

Council To Close Instacart Loophole, Pass Delivery Industry Regulation Bills - Streetsblog New York City

fromStreetsblog
1 month ago
US politics

Instacart Now Claims it 'Supports' Worker Minimum Wage That It Fought To Defeat; Experts See 'Corporate Spin' - Streetsblog New York City

fromStreetsblog
3 months ago
US politics

Council To Close Instacart Loophole, Pass Delivery Industry Regulation Bills - Streetsblog New York City

fromSocial Media Today
4 months ago

Pinterest Partners with Instacart to Help Maximize Ad Targeting for Retailers

In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments - built from real-world retail purchase behavior - to reach high-intent consumers with more precision.
Marketing tech
Toronto startup
fromAol
4 months ago

Instacart appoints insider Chris Rogers as CEO

Instacart appoints Chris Rogers as CEO following Fidji Simo's departure to OpenAI.
Rogers plans to invest in advanced enterprise tools and strengthening Instacart's advertising ecosystem.
#ceo-announcement
fromTechCrunch
5 months ago

Week in Review: Instacart CEO heads to OpenAI | TechCrunch

Instacart's CEO Fidji Simo is shifting to OpenAI as CEO for Applications, emphasizing scaling traditional functions, amidst broader executive changes in tech.
Marketing tech
NYC startup
fromTechCrunch
5 months ago

Social media startup Fizz sues Instacart and Partiful for trademark infringement over new Fizz app | TechCrunch

Fizz alleges trademark infringement against Instacart and Partiful for using the name 'Fizz' for a new app targeting the same demographic.
#fidji-simo
fromThe Verge
5 months ago
Artificial intelligence

OpenAI hires former head of the Facebook app

OpenAI hires Fidji Simo to head apps business, enabling CEO Sam Altman to prioritize research and safety.
fromForbes
5 months ago
Artificial intelligence

Instacart's Turnaround CEO Heads To The AI Frontier

Fidji Simo transitions from Instacart to OpenAI to lead consumer products after significant success transforming Instacart's ad business.
Artificial intelligence
fromForbes
5 months ago

Instacart's Turnaround CEO Heads To The AI Frontier

Fidji Simo transitions from Instacart to OpenAI to lead consumer products after significant success transforming Instacart's ad business.
#fizz
Cocktails
fromThe Verge
5 months ago

Instacart's new app lets the whole party order snacks and drinks

Fizz allows party guests to order and pay for their snacks and drinks individually.
The app simplifies group shopping for events, minimizing traditional bill-splitting chaos.
E-Commerce
fromTechCrunch
5 months ago

Instacart acquires Wynshop to provide tools for grocers and retailers | TechCrunch

Instacart's acquisition of Wynshop will enhance its solutions for grocers, improving online retail experiences.
SF food
fromBuzzFeed
6 months ago

Americans' Hot Sauce Preferences, Broken Down By State

Frank's RedHot, Cholula, and Tabasco dominate hot sauce preferences in the U.S. in 2023, with significant state-by-state variations.
#uber
Marketing tech
fromGrocery Dive
6 months ago

Uber and Instacart deepen tie-up with advertising integration

Uber is integrating Instacart's Carrot Ads platform to enhance its advertising capabilities for CPG advertisers through Uber Eats.
E-Commerce
fromTasting Table
6 months ago

Costco On Instacart: Do You Need A Membership To Shop, And How Different Are The Prices? - Tasting Table

You can shop at Costco via Instacart without a membership.
Instacart users typically face higher prices than Costco members.
Costco membership can be more economical for frequent shoppers.
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