Uber is integrating Instacart's Carrot Ads platform into its advertising system in the U.S. This expansion aims to enhance its Uber Eats offerings, allowing CPG advertisers to execute sponsored product campaigns across grocery and retail markets. With access to Instacart Ads Manager and performance measurement tools, advertisers can tailor their campaigns to reach diverse audiences effectively. The move reflects a broader trend of delivery services seeking new revenue through platform advertising and customer data monetization, and comes amid competition from others like DoorDash.
Uber is set to enhance its advertising system by integrating Instacart's Carrot Ads platform, focusing on offering diverse capabilities for CPG advertisers across Uber Eats.
This integration will allow CPG advertisers to easily create sponsored campaigns across Uber Eats’ grocery and retail sectors, leveraging Instacart's robust performance measurement tools.
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