#cpg
#cpg

[ follow ]

Introducing Nombase, Powered by BevNET: Your Go-To Resource for CPG Partners, AI-Powered Search, and Industry Connections

Nombase provides a centralized platform for CPG professionals with tools for collaboration, industry insights, and job opportunities.

The platform integrates various resources from BevNET and supports emerging sectors like Health and Beauty Care.

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.

What marketers must do to get retail media measurement right

Retail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.

What marketers must do to get retail media measurement right

Retail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.

moreretail-media

Exclusive: Manufacturing startup Keychain raises $15 million in Series A funds, including from the maker of iconic breakfast cereals

Keychain raised $15 million in Series A funding, valuing the startup at over $250 million, indicating strong investor interest and market potential.

Social ad spending skews toward low-consideration products

Industries are increasingly focusing on social advertising to capture younger audiences with affordable products.

Tech trends in retail and consumer goods

Tech demand in retail/CPG remains high, driven by GenAI investments and industry events like third-party cookie deprecation.

Social ad spending skews toward low-consideration products

Industries are increasingly focusing on social advertising to capture younger audiences with affordable products.

Tech trends in retail and consumer goods

Tech demand in retail/CPG remains high, driven by GenAI investments and industry events like third-party cookie deprecation.

The cocreator of Starface has a new project: Making it cool to test your drugs for fentanyl

Overdrive is a lifestyle brand aimed at harm reduction through a fentanyl test kit, promoting drug safety amid rising overdose deaths.

Chime's Vineet Mehra Believes Marketing Is in a Golden Age

The importance of staying ahead of market shifts and embracing digital transformation in modern marketing.

How Mars is modernizing its marketing strategy

Mars, a century-old CPG giant, adapts to modern marketing by leveraging iconic brand names, shifting media approach to digital channels, and embracing new technology for relevance.

Chime's Vineet Mehra Believes Marketing Is in a Golden Age

The importance of staying ahead of market shifts and embracing digital transformation in modern marketing.

How Mars is modernizing its marketing strategy

Mars, a century-old CPG giant, adapts to modern marketing by leveraging iconic brand names, shifting media approach to digital channels, and embracing new technology for relevance.

Siddhi Capital grabs $135M for Fund II to invest in consumer packaged goods startups | TechCrunch

Investors often make impractical demands on companies, leading to an unhealthy relationship between investors and investees.

[ Load more ]