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fromFood Dive
1 day ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.
fromEntrepreneur
1 week ago

'When Your Name Is on the Bag, There's No Hiding': Why This Founder Named A Snack Brand After Himself | Entrepreneur

Founder-branded products create radical accountability and consumer trust, exemplified by Mark's Snacks focusing on seed-oil-free, clean-ingredient kettle chips.
fromFood & Beverage Magazine
2 months ago

Snackle Boxes: Summer's Hottest Foodservice & Hospitality Trend

Snackle boxes are revolutionizing the food industry by appealing to consumer trends for convenience and customization.
fromFast Company
3 months ago

Exclusive: Lipton's new brand wants to be everyone's cup of tea

Lipton is revitalizing its brand identity to maintain relevance amid competition and evolving market dynamics.
#uber
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fromGrocery Dive
4 months ago

Uber and Instacart deepen tie-up with advertising integration

Uber is integrating Instacart's Carrot Ads platform to enhance its advertising capabilities for CPG advertisers through Uber Eats.
more#uber
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