#cpg tag - Briefly

Why the future of food starts with smarter ingredients

The way we think about food has evolved dramatically over the last few years. Consumers are no longer satisfied with products that simply avoid artificial ingredients or reduce sugar. They're asking harder questions such as: Where did these ingredients come from? What is this food doing for me? Is it safe to feed my family? What impact does it have on the environment?

Food & drink

Marketing tech

fromModern Retail

1 week ago

Measurement is the word defining retail media right now

Brands demand consistent, clear measurement and focus on incrementality to accurately assess retail media ad effectiveness and incremental ROAS.

Marketing

fromFood Dive

3 weeks ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.

Food & drink

fromEntrepreneur

1 month ago

'When Your Name Is on the Bag, There's No Hiding': Why This Founder Named A Snack Brand After Himself | Entrepreneur

Founder-branded products create radical accountability and consumer trust, exemplified by Mark's Snacks focusing on seed-oil-free, clean-ingredient kettle chips.

Food & drink

fromFood & Beverage Magazine

3 months ago