"The way we think about food has evolved dramatically over the last few years. Consumers are no longer satisfied with products that simply avoid artificial ingredients or reduce sugar. They're asking harder questions such as: Where did these ingredients come from? What is this food doing for me? Is it safe to feed my family? What impact does it have on the environment?"
"What we're witnessing in consumer packaged goods (CPG) is a shift in values. Wellness is no longer a niche or a marketing term, it's a baseline expectation. Consumers are seeking foods that align with personal ethics rooted in sustainability and transparency. For today's brands leading the CPG revolution and food transition, ingredient sourcing-which was once a back-end technical decision-has taken a front row seat and become a true strategic differentiator."
Consumer expectations around food now prioritize wellness, sustainability, and transparency alongside clean ingredients and reduced sugar. Ingredient sourcing has moved from a back-end decision to a strategic differentiator for brands that use whole, familiar and unfamiliar ingredients like oats, spirulina, buckwheat, lentil, and chickpea to create pasta alternatives. Reimagining pantry staples can improve nutritional and environmental outcomes. Oats provide smooth texture, satisfying flavor, soluble fiber for digestion and heart health, climate resilience, and can be processed into naturally gluten-free pasta. Brands that align product formulation with personal ethics can meet baseline consumer demands.
Read at Fast Company
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