Uber is set to integrate Instacart's Carrot Ads platform into its advertising system in the U.S., allowing Consumer Packaged Goods (CPG) advertisers to create sponsored campaigns across Uber Eats. This partnership aims to improve ad capabilities for advertisers of all sizes, enabling them to leverage real-time measurement and performance analytics. This move follows a trend among delivery services, like DoorDash, to expand platform advertising to increase revenues. Uber's advertising team is focused on providing varied advertising solutions to cater to a diverse range of brands.
Delivery services continue to ramp up platform advertising opportunities as they look to drive revenue in a competitive category by monetizing their customer data. Last month, DoorDash introduced new advertising features designed to attract CPG and retail advertisers to its Double Dash feature.
Our advertising team already works with many of the world's largest brands directly, but we want to be there for brands of all sizes to help them easily reach our engaged audience in a way that suits them.”
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