"The influencers are now looking for brands to partner with. And they want a piece of the pie. Rather, they want a bite of the ripe tomato. , just like its innovative pasta sauce flavors, is willing to accept their cash in exchange for that sweet bite, innovating behind the scenes by bringing nearly two dozen influencers onto its cap table through Bulletpitch Plus."
"Bulletpitch began four years ago as a grassroots newsletter while Perlmutter was a student at Middlebury College. It highlights startups from all different industries in digestible format, laying out all of the most basic information to know about the company in a series of bullet points, almost like a written elevator pitch. Now reaching an audience of about 50 thousand, the newsletter has been assisting these brands with their fundraising processes. Years into Bulletpitch, Perlmutter met Felix Levine, an ec"
Influencers are shifting from promotional partners to equity investors, taking ownership stakes in brands through Bulletpitch Plus. Sauz accepted investments from nearly two dozen influencers onto its cap table, exchanging product affinity and promotion for strategic capital. The pop-up round is small relative to Sauz's recent $12 million Series A led by CAVU Consumer Partners, but the experimental structure prioritizes creator alignment and strategic partnership over raw dollars. Bulletpitch's prior investments focused on consumer tech and B2B SaaS; Sauz represents the first food & beverage and broader CPG investment. Bulletpitch began as a grassroots newsletter with about 50,000 readers and assists brands with fundraising; the transaction functions as a strategic check and aims to formalize a creator-focused moat.
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