"In the ever-evolving landscape of the food and beverage industry, leadership transitions can signal exciting new opportunities for innovation and growth. Gimme Seaweed, a pioneering brand known for its delicious and nutrient-dense seaweed snacks, has recently announced the appointment of Chris Lansing as its new Chief Executive Officer. With a robust background in consumer packaged goods (CPG) and a proven track record of scaling brands, Lansing's leadership is poised to propel Gimme into its next chapter."
"Founded by Annie Chun and Stephen Broad in Northern California, Gimme Seaweed was born from a passion for introducing bold, cross-cultural flavors to the American market. After establishing the successful Annie Chun's brand, which brought natural Asian foods to the forefront, the duo aimed to reimagine seaweed-a beloved Korean side dish-into a snack that aligns with American tastes. Today, Gimme Seaweed stands as the #1 organic seaweed snack brand in the U.S., with a mission to share the magic of seaweed with consumers everywhere."
"Chris Lansing's appointment comes at a pivotal time for Gimme Seaweed. Previously serving as the CEO of Health-Ade Kombucha, Lansing spearheaded the company's growth and operational maturation, ultimately leading to a successful exit. Her experience is underscored by positions at Nature's Bakery, Procter & Gamble, PepsiCo, and Hershey's, where she honed her expertise in brand building and commercialization. Strategic Focus Areas At Gimme Seaweed, Lansing will focus on several key areas:"
Gimme Seaweed was founded by Annie Chun and Stephen Broad in Northern California to introduce bold, cross-cultural flavors and to reimagine seaweed as an American snack. Gimme Seaweed is the #1 organic seaweed snack brand in the U.S. with a mission to share the magic of seaweed with consumers. Chris Lansing has been appointed Chief Executive Officer, bringing experience scaling CPG brands and leading Health-Ade Kombucha to a successful exit. Lansing previously held roles at Nature's Bakery, Procter & Gamble, PepsiCo, and Hershey's. Lansing's focus will include accelerating distribution, expanding innovation with new flavors and product lines, and strengthening sustainable growth while maintaining core values.
Read at Food & Beverage Magazine
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