#brand-growth
#brand-growth

1 week ago

Why brand building is brain training for your customers

Balancing short-term performance marketing 'sugar hits' with long-term emotional brand building drives sustainable brand growth and increases share of mind.

fromVogue

1 month ago

How Nothing Plans to Become the Go-To Tech Brand for Gen Z Creatives

But he chose London for its design and brand-positioning potential, in a move that seems to be paying off. Nothing's growth has accelerated in the last two years, with revenues increasing 150% to over $500 million in 2024. Pei says the company is on track to hit $1 billion in sales for 2025, and has collectively sold seven million of its headphones, earbuds and smartphones since launch.

Venture

Business

fromBusiness Insider

I'm the CEO of Habit Burger. I swear by my Oura ring, daily workouts, and non-negotiable family time to stay balanced.

Shannon Hennessy prioritizes morning rituals, protects Habit Burger's open‑flame cooking and consistency, and focuses on improving restaurant economics to drive growth.

fromMarketing Dive

Inside Vaseline's social-first, innovation-led marketing playbook

It has been on a remarkable journey, pioneering the kind of desire at scale thinking we want now to replicate across all our brands,

Marketing

#amazon

Marketing

Amazon is right to bring back 'Joy Ride,' its most successful Christmas campaign

Marketing

Amazon is right to bring back 'Joy Ride,' its most successful Christmas campaign

Marketing

Amazon is right to bring back 'Joy Ride,' its most successful Christmas campaign

Marketing

Amazon is right to bring back 'Joy Ride,' its most successful Christmas campaign

We've never spent more on advertising. It's never done less for us

Rising global ad spend coincides with declining ad effectiveness and lower ROI, weakening brand growth despite creativity remaining central to profitability.

Judge of the Day: Havas's Barry Walsh warns against media's race to the average

AI should democratize insight and planning, while media strategies must balance long-term brand growth with short-term sales and prioritize bold human creativity.

Cannabis

The Best Cannabis PR Isn't Cheap-It's Effective. Ready to Scale? | stupidDOPE | Est. 2008

Effective cannabis PR builds discoverable, trusted digital assets that drive long-term visibility, credibility, and scalable growth for brands and dispensaries.

fromThehustle

Cringe is cool now (or effective, anyway)

Fiber supplements brand BelliWelli took a risk with its cringey TikToks, including deeply uncomfortable celebrity interactions, and it paid off. The approach netted the brand 1B+ views and grew revenue 405% between 2023 and 2024. Food brand Natural Heaven promoted the launch of its products at NYC's Fairway Markets by sending two employees dressed as boxes of pasta and rice prancing down the store's aisles. Blueland - a sustainable cleaning company whose CEO regularly films herself pulling stunts like cleaning toilets at Costco (one of the brand's retailers) - did $200m+ in sales last year, up 40% YoY.

Marketing

#cannabis-industry

Cannabis

Investor Spotlight: Backing a Veteran-Owned Weed Brand with Global Potential | stupidDOPE | Est. 2008

NYC startup

Ramapo to Islip: This Popular Small Batch Marijuana Brand Is Surging in Demand | stupidDOPE | Est. 2008

Cannabis

Investor Spotlight: Backing a Veteran-Owned Weed Brand with Global Potential | stupidDOPE | Est. 2008

NYC startup

Ramapo to Islip: This Popular Small Batch Marijuana Brand Is Surging in Demand | stupidDOPE | Est. 2008

more#cannabis-industry

Social media marketing

fromInc

5 months ago

Instagram Just Launched New Features That Could Significantly Boost Your Audience

Instagram introduces reposting of public reels and feed posts, along with location-sharing features.

fromForbes

A Guide To Creating An Effective Social Media Marketing Plan

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren't just places to scroll—they're places to sell.

Social media marketing

fromEntrepreneur

Turn YouTube Into a Business Growth Engine With These Easy Tactics | Entrepreneur

Developing a consistent content calendar is crucial for YouTube growth. Beginners should aim for at least one video per week to maintain audience engagement.

E-Commerce

Marketing

fromHubspot

Measuring inclusive marketing - why traditional KPIs hinder both customer success and brand growth

Traditional KPIs do not adequately measure diverse communities, hindering brand engagement and growth.

fromEntrepreneur

Liquid Death Is Worth $1.4 Billion - Because of This Marketing Strategy | Entrepreneur

Liquid Death's strategy entangles engaging content creation with sharable marketing, an approach that transformed it into a $1.4 billion brand with immense social media following.

Marketing

Fashion & style

fromGQ

7 months ago

Ready to Dress a Little Better? Start With This Underrated NYC Brand

Knickerbocker evolved from a hat-making Kickstarter project to a prominent brand, blending heritage with modern design.

Online Community Development

7 months ago

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.

fromeLearning Industry

Hivebrite Pricing Plans And Costs (2025): Which Plan Is Right For You?

Hivebrite is a strong platform for brands aiming to develop their member community.

Pricing starts at $799/month for the Connect plan, with custom pricing for Scale and Enterprise plans.

The platform uniquely supports various community sizes and needs with robust engagement features.

fromForbes

How To Win The Content Strategy Game: 17 Must-Haves For Every Brand

Brands must treat content as a strategic asset to drive growth effectively.

fromHubspot

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

When brands struggle with inclusive marketing, I recommend that they look at the demographics of their teams.

Marketing tech

fromMarketing Dive

'For every AI, there's an NFT': Burger King's ex-CMO shares lessons learned

Pat O'Toole's appointment as CMO at Unleashed Brands focuses on consumer-centric strategies and data-driven innovation.

O'Toole's experience in brand strategy and AI customization will influence Unleashed Brands' growth and marketing approach.

fromThe Business of Fashion

NYC to Buffalo: This Weed Brand Is Blowing Up Across the State | stupidDOPE | Est. 2008

Silly Nice embodies a unique blend of authenticity and hustle, rapidly transforming from a Harlem-based initiative to a leading name in New York's cannabis landscape.

NYC startup

9 months ago

Acne Studios Names Brune Buonomano CMO

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets â¬500 million in annual sales.

Media industry