#brand-growth

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#social-media

How AI-Powered Social Media Design Can Boost Your Brand's Growth - GREY Journal

AI streamlines the creation of high-quality social media content, allowing businesses to enhance their online presence with less time and effort.

Former Hyundai CMO named X's global head of marketing

Angela Zepeda's appointment as global head of marketing at X signals a strategic move to revitalize the platform's brand and marketing direction.

Create your free Buffer account today

Buffer offers affordable marketing tools to help creators and businesses manage their social media effectively.

How AI-Powered Social Media Design Can Boost Your Brand's Growth - GREY Journal

AI streamlines the creation of high-quality social media content, allowing businesses to enhance their online presence with less time and effort.

Former Hyundai CMO named X's global head of marketing

Angela Zepeda's appointment as global head of marketing at X signals a strategic move to revitalize the platform's brand and marketing direction.

Create your free Buffer account today

Buffer offers affordable marketing tools to help creators and businesses manage their social media effectively.
moresocial-media
#entrepreneurship

How to become an influencer and make money

Becoming a social-media influencer involves consistent posting and varied content.
Entrepreneurs are leveraging social media for success.

Scaling Indie Beauty Using Big Brand Expertise With Versed

Big Experience for Small Businesses: The power of merging big-brand expertise with indie brand agility to foster growth and innovation.
From Top to Bottom: Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.
The Importance of Human Touch: Authenticity and strategic risk-taking in building successful beauty brands.

How a College Project Became a $100 Million Luxury Brand | Entrepreneur

REPRESENT, started as a college project in 2010, has grown into a $100 million brand with diverse offerings, highlighting British craftsmanship and design.

Council Post: 20 Tips For Self-Publishing Success As An Entrepreneur

Self-publishing offers creative control for entrepreneurs, but requires professional strategies to succeed.

Free Webinar | July 10: How to Get Your Products Sold in Stores | Entrepreneur

Learn strategies from Ross MacKay on placing products in retail stores successfully.

How to become an influencer and make money

Becoming a social-media influencer involves consistent posting and varied content.
Entrepreneurs are leveraging social media for success.

Scaling Indie Beauty Using Big Brand Expertise With Versed

Big Experience for Small Businesses: The power of merging big-brand expertise with indie brand agility to foster growth and innovation.
From Top to Bottom: Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.
The Importance of Human Touch: Authenticity and strategic risk-taking in building successful beauty brands.

How a College Project Became a $100 Million Luxury Brand | Entrepreneur

REPRESENT, started as a college project in 2010, has grown into a $100 million brand with diverse offerings, highlighting British craftsmanship and design.

Council Post: 20 Tips For Self-Publishing Success As An Entrepreneur

Self-publishing offers creative control for entrepreneurs, but requires professional strategies to succeed.

Free Webinar | July 10: How to Get Your Products Sold in Stores | Entrepreneur

Learn strategies from Ross MacKay on placing products in retail stores successfully.
moreentrepreneurship
#social-media-strategy

Council Post: The Rise Of Short-Form Videos-And How To Integrate Them Into Your UX/UI

Short-form videos are now vital marketing tools, with brands seeing substantial engagement and growth through their effective use in audience connection.

Growth is slowing for brand TikTok accounts as platform matures: 3 key trends

Maturing TikTok market leads to slower growth rates for larger accounts.
Brands should prioritize engagement over just follower count.
Content virality can happen for accounts of any size.

Council Post: The Rise Of Short-Form Videos-And How To Integrate Them Into Your UX/UI

Short-form videos are now vital marketing tools, with brands seeing substantial engagement and growth through their effective use in audience connection.

Growth is slowing for brand TikTok accounts as platform matures: 3 key trends

Maturing TikTok market leads to slower growth rates for larger accounts.
Brands should prioritize engagement over just follower count.
Content virality can happen for accounts of any size.
moresocial-media-strategy

Alex Mill offers a glimpse into the next generation of classic American fashion

Alex Mill represents the future of American fashion by blending classic styles with modern design elements.

Use DAM and AI to keep up with content demands | MarTech

AI and Digital Asset Management are essential for meeting increasing content demands and enhancing brand experiences.
#e-commerce

Faire throws its hat into the retail media ring with first 'Promoted' ads

Faire launches Promoted Listings to support the growth of smaller brands in wholesale retail.
The advertising tool aims to connect small brands with retailers and enhance visibility.

Job Vacancy: Video Creator & Growth Hacker (m/w/d) - Schwerpunkt Meta / Tiktok Ads // Dick Johnson GmbH | Marketing & Communications Jobs | Berlin Startup Jobs

E-Commerce brand Dick Johnson focuses on men's grooming for stylish looks and confidence.
Success attributed to not taking themselves too seriously, incorporating humor, and recent growth through TikTok and Meta Ads.

Faire throws its hat into the retail media ring with first 'Promoted' ads

Faire launches Promoted Listings to support the growth of smaller brands in wholesale retail.
The advertising tool aims to connect small brands with retailers and enhance visibility.

Job Vacancy: Video Creator & Growth Hacker (m/w/d) - Schwerpunkt Meta / Tiktok Ads // Dick Johnson GmbH | Marketing & Communications Jobs | Berlin Startup Jobs

E-Commerce brand Dick Johnson focuses on men's grooming for stylish looks and confidence.
Success attributed to not taking themselves too seriously, incorporating humor, and recent growth through TikTok and Meta Ads.
moree-commerce
#marketing-strategies

DTC Briefing: How brands like Kopari Beauty, Olipop and more are rethinking their marketing operations as they scale

Direct-to-consumer startups are evolving into omnichannel brands by adapting their marketing strategies to scale and internalize growth.
Transitioning from viral social media tactics to establishing robust marketing operations is crucial for long-term success.

Kellanova Names IPG Global Creative Partner on Select Brands

Kellanova expands agency partnerships to accelerate brand growth.

DTC Briefing: How brands like Kopari Beauty, Olipop and more are rethinking their marketing operations as they scale

Direct-to-consumer startups are evolving into omnichannel brands by adapting their marketing strategies to scale and internalize growth.
Transitioning from viral social media tactics to establishing robust marketing operations is crucial for long-term success.

Kellanova Names IPG Global Creative Partner on Select Brands

Kellanova expands agency partnerships to accelerate brand growth.
moremarketing-strategies
#marketing-strategy

Why Olipop taps key cultural moments for its marketing strategy

Olipop tailored its marketing approach by creating region-specific campaigns that leverage cultural moments and comprehensive media strategies to engage effectively.

Kellanova expands partnership with IPG to accelerate brand growth

Kellanova partners with IPG for global creative and marketing support.

What does brand purpose really mean in 2024? 20 of the world's top CMOs on how they answer that question

Brand purpose is a divisive concept with varying interpretations.
Brand purpose should focus on why the brand matters to people.

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.
Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth.

Why Olipop taps key cultural moments for its marketing strategy

Olipop tailored its marketing approach by creating region-specific campaigns that leverage cultural moments and comprehensive media strategies to engage effectively.

Kellanova expands partnership with IPG to accelerate brand growth

Kellanova partners with IPG for global creative and marketing support.

What does brand purpose really mean in 2024? 20 of the world's top CMOs on how they answer that question

Brand purpose is a divisive concept with varying interpretations.
Brand purpose should focus on why the brand matters to people.

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.
Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth.
moremarketing-strategy
#advertising

How Monzo plans to 'win the hearts and minds of every living room'

Monzo launches its first above-the-line campaign in 5 years to reach a broader audience and accelerate growth.

Media buyers ask difficult questions so you get the best price

Understanding the difference between cost and value in media agency partnerships is crucial for optimizing business outcomes.

How Monzo plans to 'win the hearts and minds of every living room'

Monzo launches its first above-the-line campaign in 5 years to reach a broader audience and accelerate growth.

Media buyers ask difficult questions so you get the best price

Understanding the difference between cost and value in media agency partnerships is crucial for optimizing business outcomes.
moreadvertising

How brands are future-proofing their TikTok and social strategies

Brands are not leaving TikTok despite potential ban; see it as a chance to review social strategy and diversify media mix.
#diversity

Women over 50 were invisible in popular culture, now they're not

Age inclusivity is benefiting brands by appealing to both older and younger generations.
Embracing age diversity creates a halo effect that extends the appeal to new audiences.

The Surprising Hiring Hack That Helped an Underwear Brand Grow Its Community

Thinking creatively in marketing can lead to unexpected success, like using Tinder for casting models.

Women over 50 were invisible in popular culture, now they're not

Age inclusivity is benefiting brands by appealing to both older and younger generations.
Embracing age diversity creates a halo effect that extends the appeal to new audiences.

The Surprising Hiring Hack That Helped an Underwear Brand Grow Its Community

Thinking creatively in marketing can lead to unexpected success, like using Tinder for casting models.
morediversity

Unlock Brand Growth With a Community Event Strategy (2024) - Shopify

Growing a community involves in-person events, not just social media.
from Alleywatch
7 months ago

The Folklore Raises $3.4M for its Wholesale Marketplace That Connects Emerging Brands to Retailers

Retail partnerships and in-store presence crucial for emerging brands

beehiiv x Atria: How to Make Winning Newsletter Ads With AI

Newsletter ads can help reach targeted, engaged audiences and build trust for effective advertising.

J.M. Smucker's CMO on what she's learned about refreshing 'dusty' brands

The 'Power of One' marketing model by J.M. Smucker helped boost brand growth significantly.
#social-media-marketing

How Bobbi Brown Used TikTok to Grow Her New Company

Brown leverages authenticity to grow Jones Road Beauty, using social media as a teaching tool rather than a selling platform.

The Ultimate Guide to Instagram Influencer Marketing for Brands

Influencer marketing has evolved into a significant marketing tactic with a projected industry worth of $24 billion by 2025.
Instagram is a key platform for influencer marketing, offering high ROI and audience growth potential.

Sol de Janeiro, Rhode Among Top 10 Skin Care Brands on Instagram in January

Invest in high-quality creative content and consistency on owned media for brand growth.
Posting between 20 to 30 feed posts per month is considered optimal for brand engagement on Instagram.

How Bobbi Brown Used TikTok to Grow Her New Company

Brown leverages authenticity to grow Jones Road Beauty, using social media as a teaching tool rather than a selling platform.

The Ultimate Guide to Instagram Influencer Marketing for Brands

Influencer marketing has evolved into a significant marketing tactic with a projected industry worth of $24 billion by 2025.
Instagram is a key platform for influencer marketing, offering high ROI and audience growth potential.

Sol de Janeiro, Rhode Among Top 10 Skin Care Brands on Instagram in January

Invest in high-quality creative content and consistency on owned media for brand growth.
Posting between 20 to 30 feed posts per month is considered optimal for brand engagement on Instagram.
moresocial-media-marketing

Why authenticity reigns over brand claims and influencer chatter

Trendjacking is capitalizing on existing trends for brand growth
Authenticity is key for successful trendjacking

Variety Promotes Rachel Seo to Social Media Editor

Rachel Seo promoted to Social Media Editor at Variety for her significant contributions to brand growth and editorial activity on major platforms.
Seo led team in expanding Variety's social media presence to over 12 million followers, demonstrating expertise in engagement and editorial strategies.

Simply Spiked kicks off 2024 with release of Limeade line

Simply Spiked, manufactured by Molson Coors, is launching Simply Spiked Limeade, a line of zesty limeade flavors made with real fruit juice.
Limeade is a popular flavor, ranking third after tea and lemonade in alternative beverages.

Pep Talk: "...the (City) brand is worldwide,"

Manchester City's brand has grown worldwide in the last 20 years.
Pep Guardiola expresses support for Sven-Göran Eriksson.

5 ChatGPT Prompts To Skyrocket Your Personal Brand And Digital Reach

Building a personal brand can reduce marketing costs to zero and help a business grow exponentially.

Winning With Women's Sports: Executing The KickGlass Marketing Playbook

Brands driving change in women's sports marketing must lead with purpose and commitment for growth.

59A Launches Unified Shopper Media & the 59A Shopper Index

Unified Shopper Media by 59A breaks down retailer bias to provide brands with precise growth opportunities.

How to grow your brand in Hong Kong and beyond

Marketers face challenges in brand growth in changing consumer behavior and economic landscape.
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