Acne Studios has appointed Brune Buonomano as their new chief marketing officer effective May 5, following the departure of Isabella Burley. Buonomano previously worked as executive vice president at Mazarine Group and spent 14 years at Havas Group, enhancing her marketing prowess. This strategic move aligns with Acne Studios' ambitious goal to achieve â¬500 million in annual sales. The brand has recently launched a campaign featuring pop singer Charli XCX, emphasizing audience loyalty as a key factor rather than sheer audience size, indicating a shift in their marketing strategy towards deeper customer engagement.
Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets â¬500 million in annual sales.
Buonomano's previous experience includes roles at the global communications agency Mazarine Group and 14 years at Havas Group, enhancing her marketing expertise.
The brand's latest advertising campaign features Charli XCX, focusing on the loyalty of her audience over mere numerical scale, reflecting deeper connections.
Buonomano's appointment coincides with Acne Studios' ambitious growth plans, aiming for significant revenue increase while innovating in brand partnerships with artists.
Collection
[
|
...
]