American Eagle Adds Over $300 Million In Market Cap With Racy Sydney Sweeney Ads: Report
American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.
How Flower by Edie Parker Landed 2 Million Social Impressions With a Single Campaign
"When you feel that someone who's starring in the campaign is psyched about it, people respond positively to it," Heyman says, reflecting on the success of their recent campaign.
Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets â¬500 million in annual sales.
How to keep your brand from getting posterized by your own celebrity endorser
Caitlin Clark's campaign demonstrates effective use of celebrity marketing by linking her popularity with Gainbridge's services without overshadowing the message.
