#celebrity-endorsement

#celebrity-endorsement

Serena Williams, one of the most successful athletes of all time, has spoken out about using weight loss drugs - she says, to lift the "stigma" around using such medication. Will her outspoken comments instil a new sense of confidence in those using the drugs? And could her honesty quieten the critics? The 43-year-old tennis star, who broke records and won 23 grand slam titles through her career, was the embodiment of fitness and athletic prowess.

American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.

"When you feel that someone who's starring in the campaign is psyched about it, people respond positively to it," Heyman says, reflecting on the success of their recent campaign.

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets €500 million in annual sales.