#celebrity-endorsement

#celebrity-endorsement

In April, crypto investors brought a federal class action lawsuit against Benjamin Chow, cofounder of crypto exchange Meteora, and Hayden Davis, cofounder of crypto venture capital firm Kelsier Labs, among other defendants, accusing them of a multimillion-dollar fraud involving a single memecoin, $M3M3. Later, the plaintiffs filed an amended complaint, expanding the allegations to include racketeering activity. They claimed the pair had colluded to rig the market for $LIBRA, a coin promoted by Javier Milei, president of Argentina, which collapsed in value shortly after launch.

American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.

"When you feel that someone who's starring in the campaign is psyched about it, people respond positively to it," Heyman says, reflecting on the success of their recent campaign.

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets €500 million in annual sales.